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Western Europe CRM Applications 2020-2024 Forecast

Western Europe CRM Applications 2020-2024 Forecast

  • Publish Date:November 2020

  • Number of Pages:26

  • Report ID:5812453

  • Format:PDF

  • Publisher:IDC

$ 4500

Summary

This IDC study analyzes and sizes the Western European customer relationship management (CRM) applications market for 2017-2019 and includes forecasts for 2020-2024. IDC divides the CRM applications market by functionality (with six functional segments), deployment model (SaaS and on premises), and country (16 Western European states)."In tough times, competition for customers will be fierce. Forward-looking enterprises will be upping their customer experience and presenting themselves as islands of stability in uncertain times, using cloud-base deployments to keep costs in check while increasing the resiliency of their architectures." -- Research Manager Mark Yates, IDC Europe

Table of contents

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Ramping Up Customer Experience to Help Clients Handle the Multi-Cloud and Multi-Vendor Environment

Adapting Portfolios to Heterogeneous Architectures and Hybrid Ecosystems

Focusing on Cloud Deployments Enhanced with Analytics

Integrating Social Functionalities and Results

Promoting AI in Value Propositions

Shoring Up Sales Operations in the U.K., Germany, and France

Making Trust and Privacy Central

Market Forecast

Market Context

Drivers and Inhibitors

Drivers

Digital Abundance

Customer Expectations

Accelerated Online Migration

Inhibitor

Data Privacy, Compliance, and Security

Saturation

Significant Market Developments

Changes from Prior Forecast

Market Definition

Methodology

Forecast Information Sources

Forecasting Process

Company-Level Data Collection

Exchange Rates

Related Research

Methodology

Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.

The data is gathered from a wide range of sources, including industry reports, government statistics, and company financials. This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary interviews are conducted with industry experts and key stakeholders to gather their insights and perspectives on the market. This information is then combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis is also carried out to understand the impact of external factors on the market. Finally, country-level data analysis is performed to understand the market dynamics in specific regions and countries.

Reportlinker's market research methodology is designed to provide clients with a clear understanding of the market, its trends, and its future potential.