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Western Europe CRM Applications 2020-2024 Forecast

Western Europe CRM Applications 2020-2024 Forecast
  • Publish Date:November 2020

  • Number of Pages:26

  • Report ID:5812453

  • Format:PDF

  • Publisher:IDC

$ 4500


This IDC study analyzes and sizes the Western European customer relationship management (CRM) applications market for 2017-2019 and includes forecasts for 2020-2024. IDC divides the CRM applications market by functionality (with six functional segments), deployment model (SaaS and on premises), and country (16 Western European states)."In tough times, competition for customers will be fierce. Forward-looking enterprises will be upping their customer experience and presenting themselves as islands of stability in uncertain times, using cloud-base deployments to keep costs in check while increasing the resiliency of their architectures." -- Research Manager Mark Yates, IDC Europe

Table of contents

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Ramping Up Customer Experience to Help Clients Handle the Multi-Cloud and Multi-Vendor Environment

Adapting Portfolios to Heterogeneous Architectures and Hybrid Ecosystems

Focusing on Cloud Deployments Enhanced with Analytics

Integrating Social Functionalities and Results

Promoting AI in Value Propositions

Shoring Up Sales Operations in the U.K., Germany, and France

Making Trust and Privacy Central

Market Forecast

Market Context

Drivers and Inhibitors


Digital Abundance

Customer Expectations

Accelerated Online Migration


Data Privacy, Compliance, and Security


Significant Market Developments

Changes from Prior Forecast

Market Definition


Forecast Information Sources

Forecasting Process

Company-Level Data Collection

Exchange Rates

Related Research


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