1. Market Research
  2. > ICT
  3. > IT Services Market Trends
Asia-Pacific Loyalty Management Market - Growth, Trends and Forecasts (2019 - 2024)

Asia-Pacific Loyalty Management Market - Growth, Trends and Forecasts (2019 - 2024)

  • August 2019
  • 126 pages
  • ID: 5815054
  • Format: PDF
  • Mordor Intelligence LLP
Up to $700 off Until Jun 20th 2021


Table of Contents

Search Inside

Market Overview
The Asia-Pacific loyalty management market was valued at USD 592.3 million in 2018, and it is expected to reach a value of USD 2,297.3 million by 2024, registering a CAGR of 25.1% over the forecast period (2019 - 2024). Loyalty management solutions are being adopted by many companies across various industry verticals, whose primary focus is on client retention and further building sustainable customer relationships through these programs.

- Increasing customer retention helps in boosting profits because loyal customers have trust in a brand which encourages repurchase. Implementing a loyalty program is basically an investment as customer retention strategies are less expensive when compared to acquiring new customers. Gaining new customers can be 25% more expensive than retaining current customers.
- Loyalty programs in the retail sector have also been growing significantly in the region in recent years and are playing a strong role in influencing consumers choices. For instance, in 2019, Carrefour China launched a 100% digital loyalty program. The company has entered into agreements with WeChat, Tencent, and Google for making headway in its digital transformation.
- However, lack of awareness is a major challenge to the growth of the loyalty management market in the region. Research indicates that only a small portion of customers are aware of the loyalty benefits provided by an organization. Lack of awareness could be a major challenge restricting widespread adoption of loyalty management solutions in the market.

Scope of the Report
Loyalty management is an approach to the marketing of products, based on strategic management, in which a company focuses on increasing new customer base and retaining existing customers through various types of incentives and offers.

Key Market Trends
BFSI Segment to Witness the Highest Growth

- In a highly competitive, complex, and dynamic banking industry, slight differences in financial services and products can matter. Most of the banks are trying to be the “ideal” bank for their customers in exchange for trusted and profitable relationships. This, together with an increasingly-demanding customer base, has led to the transformation of the industry toward adopting loyalty management solutions.
- Reward points plans offered by credit cards are also one of the most active zones in the reward and incentive space. Loyalty management has been the refuge for the banking industry, as banks look to attain a high customer retention rate.
- The market in Asia-Pacific region is also witnessing collaborations in cross-industry loyalty program launches with financial sector witnessing increased acceptance of loyalty programs. For instance, OCBC Bank and Star Hub are jointly developing Singapore’s loyalty alliance, so that Singaporean customers will be able to exchange, consolidate, and redeem loyalty rewards, such as reward points and air miles earned from market-leading partners across industries.

China Occupies the Largest Market Share

- Retail loyalty programs are well established in China, dating back to the mid-to-late 1990s. Although the participation is lower in China (61% of consumers), due to collectivist consumer behavior, the Chinese retailers are now focusing more on loyalty programs.
- One of the major reasons for this change is the exponential growth in the E-commerce sector of the country. With more than 413.3 million online shoppers, the region had a turnover of USD 681.9 billion in 2017.
- Moreover, mobile payment systems are already shaping Chinese commerce, and this latest change could allow US-based companies access to that economy.
- Many Chinese consumers already use mobile payments, typically via QR codes, to settle doctor bills, order food, hail rides, pay utility bills, and buy goods. Providers are expected to bring new innovations and expand the mobile payment ecosystem. With this increasing mobile payment systems, 73% of consumers are more likely to join loyalty programs, if points and rewards are automatically updated.

Competitive Landscape
The Asia-Pacific loyalty management market is highly competitive owing to the presence of many large and small players in the market. The market appears to be moderately concentrated with the players in the market adopting strategies like product innovation, partnerships, and mergers and acquisitions to stay ahead of the competition. Some of the major players in the market are IBM Corporation, Oracle Corporation, SAP SE, Edenred among others.

- March 2019 - TIBCO announced a partnership with NTTCom Online Marketing Solutions Corporation. Through this partnership, NTTCom Online is expected to become TIBCO’s preferred partner in Japan, taking over the responsibility for all the sales and client support activities, for the Japanese subsidiary of TIBCO.
- January 2019 - SAP acquired Qualtrics International Inc., a provider of customer relationship management solutions. This combination accelerates the experience management category by combining Qualtrics’ data with operational data from SAP software to power the economy. Both companies will offer businesses the means to deliver exceptional customer, product, employee, and brand experiences.

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client’s requirements
- 3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
10% Off


  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

IT Services Market in Asia 2015-2019

  • $ 2500
  • July 2015
  • 91 pages

About IT Services IT services help organizations create, manage, and optimize information and business processes with technical expertise. These services are process focused and provide a framework to ...

  • Asia
  • India
  • IT Services
  • Industry analysis
  • Internet Penetration
  • Employment Costs

IT Market in BRIC 2015-2019 $ 2500 March 2015


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on