Japan E-Cigarette Market

July 2019
102 pages
ID: 5815896
Format: PDF
Prescient & Strategic Intelligence Private Limited

Summary

Table of Contents

Japan E-Cigarette Market Research Report: By Product (Cig-a-like, Vaporizer, Vape Mod, T-Vapor), Gender, Age-Group, Distribution Channel (Vape Shops, Online, Hypermarket/Supermarket, Tobacconist) Regional Insight (Hokkaido, Tohoku, Kanto, Chubu, Kansai, Chugoku, Shikoku, Kyushu & Okinawa) - Industry Size, Share, Competition Analysis, and Growth Forecast to 2024

Increasing awareness on the health hazards of tobacco smoking, product innovations, and rising popularity of ashless and smokeless vaping are leading to the Japanese e-cigarette market progress. From $1.2 billion in 2018, the market is predicted to grow to $4.5 billion by 2024 at a 22.6% CAGR during the forecast period (2019–2024). Unlike conventional products, electronic cigarettes do not have tobacco, but a vial or refill containing a nicotine-based liquid. On burning it, vapor, rather than smoke, is produced, which dissolves in the air within seconds.

Based on age group, the Japanese e-cigarette market is categorized into 16–24, 25–34, 35–44, 45–54, 55–65, and 65+. Among these, people falling in the 16–24 and 25–34 age groups were the largest users of such devices during the forecast period (2014–2018), owing to the ingenious marketing strategies adopted by manufacturers, for instance on the popular show, Ame-Talk, which spurred the interest of the younger generations in e-cigarettes. During the forecast period, 35–44-year-old people are expected to adopt these devices the most rapidly.

Tobacconist, online, vape shops, hypermarket/supermarket, and others are the various classifications, when the market is segmented by distribution channels. Among these, the tobacconist classification dominated the Japanese e-cigarette market during the historical period; however, the online channel is predicted to grow the fastest during the forecast period to dethrone tobacconists as the largest classification by 2022. It is relatively easier to sell such products on online platforms, and the discounts these offer would further compel consumers to purchase from here.

Japan E-Cigarette Market

Market Segmentation by Product
Cig-a-like
Disposable
Rechargeable
Vaporizer
Open tank
Closed system
Vape Mod
T-Vapor
Heat-not-burn
Infused

Market Segmentation by Gender
Male
Female

Market Segmentation by Age-Group
16-24
25-34
35-44
45-54
55-65
65+

Market Segmentation by Distribution Channel
Vape Shops
Online
Hypermarket/Supermarket
Tobacconist
Others

Market Segmentation by Region
Hokkaido
Tohoku
Kanto
Chubu
Kansai
Chugoku
Shikoku
Kyushu & Okinawa

Japan E-Cigarette Aftermarket Segmentation
Refill
By liquid type
Nicotine-based
Non-nicotine based
By flavor
Fruit
Tobacco
Menthol
Candy
Savory/Spice
Bakery/Dessert
Beverage
Menthol Tobacco
Others
Battery and charger
Others

Market Segmentation by Region
Hokkaido
Tohoku
Kanto
Chubu
Kansai
Chugoku
Shikoku
Kyushu & Okinawa

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