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Lebanon Cards and Payments - Opportunities and Risks to 2026

Lebanon Cards and Payments - Opportunities and Risks to 2026

  • September 2022
  • 58 pages
  • ID: 5816806
  • Format: PDF
  • GlobalData

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Lebanon Cards and Payments - Opportunities and Risks to 2026

Summary
‘Lebanon Cards and Payments - Opportunities and Risks to 2026’ report provides detailed analysis of market trends in the Lebanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, cheques, and direct debits during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country’s competitive landscape, including market shares of issuers and schemes.

TThe report brings together research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Lebanese cards and payments industry, including -
- Current and forecast values for each market in the Lebanese cards and payments industry, including debit, credit, and charge cards
- Detailed insights into payment instruments including cards, cheques, and direct debits. It also, includes an overview of the country’s key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing the Lebanese cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of the Lebanese cards and payments industry.

Scope
- Amid the liquidity crunch in the country, the central bank passed a new regulation on payments of purchases in merchant stores. In line with the new law, the Association of Supermarket Owners implemented new guidelines, effective from March 10, 2022, allowing customers with a bank card to pay only 50% of the purchase value using a card. The remaining amount needs to be paid in cash.
- Despite a reduction in overall card spending, contactless technology is gaining prominence among Lebanese consumers, with all major banks now offering contactless cards. In the wake of COVID-19, the preference for contactless payments is gaining traction as wary consumers view contactless cards as an effective payment tool for avoiding potential disease vectors. Consequently, payment companies are introducing low-cost contactless payment acceptance solutions. In December 2021, Lebanese fintech company areeba and Visa partnered to launch the Tap On Phone app, enabling merchants to accept contactless payments on their NFC-enabled smartphone. Merchants can accept payments via contactless cards and mobile payment solutions such as Tap2Pay.
- Despite the decline of the ecommerce market, brands are launching online stores in the country. In December 2020, fashion brand Azzi & Osta launched its online store in Lebanon. Meanwhile, in July 2020, Instagram launched its shopping tags feature in the country. The latter service enables Lebanese merchants to sell products on Instagram by tagging their posts with website links to their products.

Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Lebanese cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Lebanese cards and payments industry.
- Assess the competitive dynamics in the Lebanese cards and payments industry.
- Gain insights into marketing strategies used for various card types in Lebanon.
- Gain insights into key regulations governing the Lebanese cards and payments industry.

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