1. Market Research
  2. > E-Services Market Trends
Generation Hashtag in Tourism - Thematic Research

Generation Hashtag in Tourism - Thematic Research

  • September 2019
  • 54 pages
  • ID: 5824465
  • Format: PDF
  • GlobalData


Table of Contents

Search Inside

Generation Hashtag in Tourism - Thematic Research

Anyone born between 1991 and 2005 is a member of Generation Hashtag.This demographic, which incorporates both younger millennials and older members of Generation Z, cannot countenance a world without the internet or smartphones, and their priorities and preferences are reshaping the corporate world.

This report identifies the companies most likely to benefit from the Generation Hashtag theme across a range of sectors, as well as highlighting those industries most at risk of disruption.

Key Highlights
Companies today are under tremendous pressure to invest in themes shaping their industry, not only to remain competitive but to survive.Airbnb and G Adventures are two companies that have invested in the Generation Hashtag theme to compete against the giants in the market and encountered growth whilst not all companies have been as successful, such as Joon airlines and the Thomas Cook Group.

In the case studies below, we analyze each company and their growth strategies analyzing their popularity with tech-savvy Generation Hashtaggers.

In today’s age, travel experiences can make a candidate more attractive to a prospective employer.Generation Hashtag will begin to scrutinize the value of a pricey graduate degree over the significant experiences and life skills that can be learned from travel.

The metasearch engine, Booking.com conducted research within Generation Z and discovered that the most commonly sought after trips for this generation involve a cultural exchange where a new skill is required (68%), a volunteering trip (54%) or involve an international work placement or ‘appren-trip’ (52%). This purpose driven demographic is more likely to travel than any other generation and thus presents a lucrative marketing segment for any tourism related company.

Instagrammable travel trends now largely influence the perception of a destination and the inspiration of a tourist pre-trip. The photo sharing based app has rapidly developed from being simply a platform to share photos of a vacation to peers but now DMO’s, tour operators, airlines, travel agents and companies have embraced Instagram acknowledging that it is a key factor within the booking process amongst the hashtag generation.

’Bleisure’ refers to a mix between both business and leisure trips when venturing between destinations turning a possible chaotic stay into a pleasurable experience. According to AARP research, millennials are twice as likely to book a Bleisure trip than the baby boomer generation. As generation z are welcomed into the corporate world through the next stage of their life it is only likely that Bleisure travel will continue to be a key trend for younger generational travelers.

- This report provides an overview of one of the habits of Generation Hashtag.
- It clearly defines and explains what constitutes Generation Hashtag and how its characteristics differ from previous generations.
- This report provides a detailed assessment of the importance of millennials and Gen Z to the travel & tourism industry.
- It provides an insight into what companies are doing to target this group and assesses the success of these strategies.

Reasons to buy
- Understand what is meant by Generation Hashtag and assess its impact on the tourism sector
- Look at how this generation’s habits differ from those of the generations that preceded them
- Assess the strategies that companies and governments are adopting to tap into this market and attract travelers to their destinations
- View real-world case studies from across the travel & tourism sector

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

India Tech - Thematic Research

  • $ 1950
  • June 2021
  • 58 pages

India Tech - Thematic Research Summary India is one of the fastest-growing economies globally, with an average annual growth rate of 7% between 2014 and 2019. It is the second-most populous country ...

  • India
  • Mobile Services
  • Telecom
  • Industry analysis
  • Mobile Payment Transaction
  • Smartphone Penetration


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on