1. Market Research
  2. > ICT
  3. > Telecom
  4. > Mobile Services Market Trends
Australia - Telecoms, Mobile and Broadband - Statistics and Analyses

Australia - Telecoms, Mobile and Broadband - Statistics and Analyses

  • April 2020
  • 305 pages
  • ID: 5825785
  • Format: PDF
  • Paul Budde Communication Pty Ltd

Summary

Table of Contents

Search Inside

While fixed-line telephony traffic and revenue are declining, the mobile broadband market is growing steadily.

Fixed-line broadband on the copper network is also declining as fibre and fixed-wireless broadband services become more widely available, through the NBN’s multi-technology architecture, with its emphasis on VDSL with Fibre-to-the Node (FttN). In time, much of the voice traffic will be data packet via technologies such as Voice over Long-term Evolution (VoLTE).

Penetration in the fixed line market in Australia has been declining at a significant and increasing rate over the past five years. A major reason for this is due to the dominance of the mobile segment and the growth of mobile broadband segment. The market is predicted to further decline over the next five years to 2024 as both mobile and mobile broadband penetration continue to increase.
The second-tier market continues to grow strongly although it has eased off to some degree during 2019. Developments in this market have been dominated by industry consolidation a process that is set to continue over coming years, despite the temporary setback after the failed Vodafone and TPG merger.

Within the Australian fixed broadband market, there is a dynamic shift among customers to fibre networks, as this infrastructure is being built out by nbn (NBN Co), the company responsible for the national broadband deployment. Australia’s broadband sector is making improved progress in its migration to a multi-technology NBN.
Australia’s National Broadband Network (NBN) is delivered via a multi-technology mix (MTM) to homes and businesses including: fibre to the premises (FTTP), fibre to the building (FTTB), fibre to the node (FTTN), Hybrid Fibre Coaxial (HFC), fixed wireless and satellite.
The annual growth rate in the overall number of broadband subscribers is expected to continue to slow into 2020, with most growth coming from the mobile wireless and fibre broadband markets, due to increased uptake by the nbn is these two segments.
The DSL sector is expected to shrink as customers are migrated to the NBN in areas where services become available, while subscribers on HFC infrastructure will continue to be provided by existing cable within the NBN’s multi-technology mix. Commercial cable services based on the DOCSIS3.1 standard are anticipated in 2020.
The fixed-line broadband market continues to grow steadily as the nbn rollout gains momentum, although overall penetration is predicted to grow slowly over the next five years to 2024.
The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis thus encouraging growth in the LTE sector.

There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia: These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care. Key MVNOs in Australia include Amaysim, Kogan Mobile, Aldi Mobile, Ovo Mobile, Boost Mobile, Lebara Mobile and Virgin Mobile.
Australia’s mobile network operators continued to work towards the launch of 5G, laying foundations for the next-generation network and continued to develop and enhance their existing 4G networks on the upgrade pathway to 5G.
By 2019 all three MNOs now provide comprehensive population coverage with their LTE networks and were well on the way to launching 5G services.
Streaming is closing in on broadcast TV. There is a rapid increase in the rate of adoption of SVOD is occurring where high-quality broadband is already available. The growth in the uptake of catch up and live traditional TV streaming services had slowed down, with SVOD penetration on track to overtake it. The NBN is accelerating this trend as the mass deployment of high-quality broadband takes place and will significantly decrease cost of delivery of SVOD.  Netflix has emerged as the SVOD dominant operator.
FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.
The analyst notes that the outbreak of the Coronavirus in 2020 is having a significant impact on production and supply chains globally. During the coming year the telecoms sector to various degrees is likely to experience a downturn in mobile device production, while it may also be difficult for network operators to manage workflows when maintaining and upgrading existing infrastructure. Overall progress towards 5G may be postponed or slowed down in some countries.
On the consumer side, spending on telecoms services and devices is under pressure from the financial effect of large-scale job losses and the consequent restriction on disposable incomes. However, the crucial nature of telecom services, both for general communication as well as a tool for home-working, will offset such pressures. In many markets the net effect should be a steady though reduced increased in subscriber growth.
Although it is challenging to predict and interpret the long-term impacts of the crisis as it develops, these have been acknowledged in the industry forecasts contained in this report.
The report also covers the responses of the telecom operators as well as government agencies and regulators as they react to the crisis to ensure that citizens can continue to make optimum use of telecom services. This can be reflected in subsidy schemes and the promotion of tele-health and tele-education, among other solutions.

Key Developments
The mobile broadband market is predicted to grow steadily over the next five years to 2024.
Fixed-line DSL broadband is declining as fibre and fixed-wireless broadband services become more widely available.
The second-tier market continues to grow strongly although it has eased off to some degree during 2019.
Consolidation within the fixed broadband market has occurred over the past few years.
Australias mobile network operators continue to work towards the launch of 5G.
Australia is predicted to be one of the top four of markets that will drive the growth of 5G in Asia.
The Australian IoT industry reached nearly $20 billion by 2020.
The driven by rising demand for smart devices, increasing demand for analytics, cloud platform adoption and growth of wireless networking technologies.
Foxtel will continue to lose ground to streaming media providers such as Netflix and Stan.
Assessment of the global impact of COVID-19 on the telecoms sector.

Key companies mentioned in this report:
Vodafone, 3, VHA, Optus, Telstra, nbn (NBN Co), iiNet, TPG, TransACT, M2, iiNet, Optus, Primus, Austar; Ericsson; Visionstream; Optus, iiNet, AUSTAR, Foxtel, Neighbourhood Cable, nbn (NBN Co), LBNCo, OPENetworks, OptiComm, RedTrain, Pivit, Fibercorp, Huawei, Telstra, Vividwireless, Ericsson, EnergyAustralia, SingTel, Unwired, Kogan Mobile, Apple, Nokia, Google, Ericsson, Samsung,
Sebastein de Rosbo

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Middle East - Mobile Network Operators and MVNOs

  • $ 2000
  • July 2020
  • 235 pages

Mobile operators across the Middle East have faced extraordinary challenges in 2020 with the COVID-19 pandemic impacting on most facets of mobile services and operations. The operators have had to quickly ...

  • Middle East
  • Israel
  • Mobile Services
  • Telecom
  • Industry analysis
  • Mobile Subscribers
  • Mobile ARPU

ref:plp2020

Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on