1. Market Research
  2. > Travel and Tourism
  3. > Tourism Market Trends
Experience Economy in Travel & Tourism - Thematic Research

Experience Economy in Travel & Tourism - Thematic Research

  • November 2019
  • 27 pages
  • ID: 5835068
  • Format: PDF
  • By GlobalData


Table of Contents

Search Inside

Experience Economy in Travel & Tourism - Thematic Research

By being able to offer something above and beyond material objects, travel and tourism companies are in one of the best positions to benefit from the experience economy.

This thematic research report takes an in-depth look at the theme of the experience economy and the impact it has on the industry, its players, and also on tourists.The report covers the main themes occurring in the industry, real-life case studies, and a unique thematic analysis of the impact on the industry including recommendations for travel & tourism companies.

Additionally, we highlight the public and private companies involved with the experience economy.

“Social media sites such as Instagram have been a huge driver in the development of the experience economy. As more travelers strive to impress their followers and show their individuality, experiences beyond hotels and beaches are being explored. Hotels are even beginning to design their rooms with consideration to what would look good on social media, hoping for free advertising through likes and shares.”

Key Highlights
- While cost remains an important factor in the industry, companies can differentiate themselves by the customer service and the lasting impression they offer.
In the hotels industry, competition and increasing consumer demand have resulted in hotels offering an array of different ancillary experiences. Airlines have followed the same pattern with some FSCs now offering experiences equivalent to a five star hotel.
- Cruise companies are another key player in the experience economy theme. Not only are they performing as a transportation service between destinations, but they are also providing meals, entertainment, and top class service for those passengers.
- Millennials and Gen Z have been a key driver of this theme as they increasingly search for something more than a package holiday. Holidays are now focused on learning and being immersed in the local culture.
- Social media sites such as Instagram have accelerated the growth of the experience economy. With travelers keen to share their experiences, more focus has been put on things that can make them stand out.

- This report provides an overview of the impact of the experience economy on tourism and clearly defines the various faces of the theme.
- It identifies the main trends related to the theme, classified into two categories: trends contributing to the growth of the experience economy, and experience economy trends in travel and tourism.
- This report identifies several case studies to illustrate how the experience economy impacts the industry, including examples from Airbnb & Marriott. Additionally, it provides an insight into the things that travelers are looking for.
- Our unique thematic methodology provides an in-depth analysis on the impact of the theme on the travel & tourism industry, underlining several ways that companies can get involved in the experience economy.
- We highlight public and private companies involved with the experience economy, including STA Travel and Carnival Cruises.

Reasons to buy
- Understand the impacts of the experience economy on travel & tourism companies, using case studies and examples to help you understand how you can learn about and adapt to the theme.
- Assess the strategies that companies are adopting to add value to their services through offering more than the basics.
- Our thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Key Trends in Online Travel

Key Trends in Online Travel

  • $ 1495
  • November 2019

Key Trends in Online TravelSummaryThe online travel market is being constantly reshaped and is ever evolving due to regular technological advancements.These include the introduction of AI to enhance data ...

Personalization in Travel & Tourism - Thematic Research

Personalization in Travel & Tourism - Thematic Research

  • $ 1950
  • December 2019

Personalization in Travel & Tourism - Thematic ResearchSummaryIn order to succeed within today’s travel industry, the importance of holding an online platform could not be more crucial.This thematic ...

Leisure Travel Market by Traveler Type, Sales Channel, and Age Group : Global Opportunity Analysis and Industry Forecast, 2019-2026

Leisure Travel Market by Traveler Type, Sales Channel, and Age Group : Global Opportunity Analysis and Industry Forecast, 2019-2026

  • $ 3840
  • November 2019

Leisure Travel Market by Traveler Type (Solo and Group), Sales Channel (Conventional Channels and Online Channels), and Age Group (Baby Boomers, Generation X, Millennials, and Generation Z): Global Opportunity ...

Travel Intermediaries in Italy $ 350 November 2019


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on