1. Market Research
  2. > Electronics
  3. > Consumer Electronics
  4. > Audio and Video Equipment
  5. > Camera Market Trends
Global Action Camera Market (2019-2025)

Global Action Camera Market (2019-2025)

  • December 2019
  • 230 pages
  • ID: 5838688
  • Format: PDF
  • KBV Research


Table of Contents

The Global Action Camera Market size is expected to reach $8.9 billion by 2025, rising at a market growth of 18.3% CAGR during the forecast period. The action camera market has been estimated to experience significant growth in terms of extensive application in recording action sports and activities. The development of travel industry and a growing number of travelers and adventure sports enthusiasts will fuel market growth in the years to come. Action cameras are capable of withstanding harsher climates during adventures, like climbing, bicycling, snowboarding, trekking, and skiing. Advances in film-making and increased need for special effects are anticipated in the coming years to fuel product demand.

An action camera is more portable than a point and shoot or DSLR model. They can be placed anywhere, from a dash board to underwater, and can also be used to capture high quality videos and photos. Many action cameras are capable of recording high-quality 4k videos without any difficulty. They can also take excellent photos, due to their large sensors, which can be instantly transferred to a smartphone through WiFi. To record a comparable quality of videos, people usually carry a large sized camera, which is at least twice or thrice as expensive.

Based on Resolution Type, the market is segmented into Full HD, HD, Ultra HD and Others. Based on Distribution Channel, the market is segmented into Retail and Online. Due to changes in consumer trends and high reliability of aftermarket sales service, retail outlets accounted for the largest market share in 2018. The action cameras are increasingly being used to capture the actions and adventures of surfing, skateboarding, skiing, climbing, skydiving, bicycle racing, biking, and other sports, thereby, supporting the growth of the sports segment. Based on Application, the market is segmented into Sports, Recreational Activities, Emergency Services and Others.

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Asia Pacific is likely to see steady growth as the demand for an action camera with advanced lens and resolution features increases. Increasing spending on leisure, rising disposable incomes, adventure and sports activities, and the vast popularity of social media channels are major factors that trigger the demand for these devices. In addition, the commercial availability of cameras varieties along with the increasing presence of retail channels and e-commerce also boosts regional demand over the forecast period.

The major strategies followed by the market participants are Product launches and Partnerships & Collaborations. Based on the Analysis presented in the Cardinal matrix, Panasonic Corporation and Sony Corporation are some of the forerunners in the Action Camera Market. The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Xiaomi Corporation, Garmin Ltd., GoPro, Inc., Nikon Metrology NV (Nikon Corporation), Olympus Corporation, Panasonic Corporation, Sony Corporation, TomTom N.V., Drift Innovation Ltd., SJCAM Limited.

Recent strategies deployed in Action Camera Market

Acquisition and Mergers:

Oct-2016: Nikon acquired Mark Roberts Motion Control Ltd., a specialist in motion control equipment for commercials and films. The acquisition enhances its position into new fields of imaging product solutions. The company is aimed at developing the new market further through using MRMC’s robotic motion control solution together with Nikon’s imaging-related technologies.

Product Launches and Product Expansions:

Oct-2019: GoPro unveiled new version of both its Hero line and its newer 360-degree ruggedized action cameras. The GoPro Hero8 Black records video at the resolutions between 1080p and 4K and also gained HyperSmooth 2.0, GoPro’s proprietary digital stabilization technology belongs to second generation. GoPro MAX, a new version of GoPro Fusion; it delivers 360 degree capture and has HyperSmooth stabilization called Max HyperSmooth technology.

Oct-2019: Olympus introduced OM-D E-M5 Mark III, a new Micro Four Thirds digital camera, a mirrorless camera. It has the features of 2.36 million dot electronic viewfinder, an OLED and has 5-axis image stabilization. It also captures UHD 4K video at 30 fps and also has mechanical shutter for achieving 10 fps for up to 150 consecutive raw files.

Oct-2019: Panasonic India introduced Lumix S1H, a latest digital single-lens full frame mirrorless camera. The camera has the capability to record 6K video and capable of excelling in any situation. It has 24.2 megapixel full-frame CMOS sensor that features the dual native ISO technology for capturing extremely clean footage.

Aug-2019: Drift released Ghost XL, a new battery-efficient and wallet friendly action camera. Its lens can be rotated 300 degrees as compared to the other cameras. The users can mount the camera in whatever orientation works best and twice the lens for straighten out the shot.

Jul-2019: Panasonic India launched Lumix G95, latest digital single lens mirrorless camera. The Lumix G95 can capture the video in 4K resolution at 9fps burst shooting speeds. It fulfills the demand of those users who are looking for high operating performance, advanced picture quality, and video functions for YouTube, filming and still photography.

Jul-2019: Sony extended the line of its compact camera with the launch of RX0 II, world’s smallest and lightest premium compact camera. This camera measures 59mm x 40.5mm x 35mm and has weight about 132 grams. The camera has 15.3-megapixel1 Exmor RS CMOS image sensor and an advanced BIONZ X image processing engine; it records movie with 4K resolution.

Jun-2019: Olympus launched Tough TG-6 camera, a waterproof camera upto 15 meters as well as dustproof, crushproof to 100 kgf, shockproof to 2.1 meters, freezeproof to -10 degree Celsius. This new camera will be offered in red and black color and has the feature of dual-pane protective glass construction that delivers excellent anti-fogging performance and anti-reflective (AR) coatings.

May-2019: SJCAM extended its SJ9 series of action cameras with the launch of SJ9 Strike and SJ9 Max, two new models. SJ9 Strike arrives with a Sony IMX377 image sensor and Amabarella H22S85 chipset, which enables it to record 240fps video and 4K 60p video at full HD. SJ9 Max, has the capability to record 4K footage to a maximum 24p.

Jan-2019: SJCAM launched new ION-series that features impressive specifications and techniques perfect for the thrill-seekers and adventure lovers so that they can capture their journey. Each camera built-in Wi-Fi for connecting to a tablet or a smartphone in order to view recorder files through SJCAM zone app.

Jan-2019: Olympus unveiled Tough TG-5, embedded with sensor and improved processor. This has the capability to record 4K; all these capabilities has been packed into a body that is freezeproof, waterproof, crushproof, shockproof, and dustproof. It has 12MP CMOS sensor and a 25-100mm f/2.0 lens, which enhances the image quality irrespective of the condition.

Jan-2019: Panasonic released HX-A1 action camera for capturing the video in total darkness with the help of an infrared torch. This camera would be used in capturing the behavior of nocturnal animals. It camera is a waterproof to 1.5 meters, shockproof, and dustproof.

Dec-2018: SJCAM introduced Krypton, Carbon or Totem, three action cameras in order to extend its ION range. These action cameras feature 4K shooting, waterproofing, and WiFi connectivity to the depths of 30m.

Sep-2018: GoPro released new HERO7 lineup, which has three cameras, HERO7 Silver, HERO7 Black, and HERO7 White. These cameras captures 12MP photos upto 30 fps, records 4K60, 2.7K120, and 1080p240 video, hypersmooth video stabilization, voice control, live streaming, etc.

Scope of the Study

Market Segmentation:

By Resolution Type

• Full HD

• HD

• Ultra HD

• Others

By Distribution Channel

• Retail

• Online

By Application

o Sports

o Recreational Activities

o Emergency Services

o Others

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Xiaomi Corporation

• Garmin Ltd.

• GoPro, Inc.

• Nikon Metrology NV (Nikon Corporation)

• Olympus Corporation

• Panasonic Corporation

• Sony Corporation

• TomTom N.V.

• Drift Innovation Ltd.

• SJCAM Limited

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

• Subscription based model available

• Guaranteed best price

• Assured post sales research support with 10% customization free

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Digital Cameras Market Trends in China

  • $ 3000
  • November 2021
  • 134 pages

This study focuses on China’s Digital Cameras market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising ...

  • China
  • Camera
  • Retail
  • Industry analysis
  • Industrial Production
  • Labour Force


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on