Summary
This IDC Market Forecast study examines the Western European label and packaging printer market. A long-term forecast is provided for shipment units and value for 16 countries. Factors accelerating and inhibiting technology segments are also identified. This forecast does not include desktop/tabletop label printers and large-format printers that can be used for package printing. The document contains data for 2021 and 1H22 as well as a 2022-2026 forecast."Digital labels and packaging devices have an advantage over offset and flexo printers when customers request short runs, just-in-time, and customization," said Julio Vial, research manager, IDC European Imaging, Printing, and Document Solutions Group.