Summary
This IDC Market Perspective takes stock of mobile operators' experiences of deploying and marketing 5G during the technology's first commercial year and considers the prospects for 5G market development over the coming few years."5G's accelerated time to market is no happy accident," said John Delaney, IDC's associate VP, Mobility. "It is the result of a concerted effort by the mobile industry to bring the next generation of mobile technology to customers as quickly as possible."
Table of contents
Executive Snapshot
New Market Developments and Dynamics
The First Year of Commercial 5G: Taking Stock
5G is the Fastest G so far, in More Ways Than One
The Price of Early 5G: Splitting the Standard Into Two Phases
Customers are Being Promised a Revolution, but Early 5G Will not Deliver it
Commercial 5G: From Zero to Half of Western Europe in Less Than a Year
If There is a "Race to 5G," Europe is a Frontrunner
Commercial 5G in Europe Appeared Early and Spread Rapidly During 2019
European Operators' Approach to Commercial 5G Timing
Early Availability of 5G in Other Regions
Mobile Operators' Experience of Early 5G Deployment, and Near-Term Expectations
Early 5G Equipment Performs Well, Despite the Rush to Market
Restrictions on the Use of Huawei Threaten to Add Cost and Delay to European 5G Rollouts
Spectrum Regulation, Cell Site Planning, and Public Health Fears Also Impede Some Operators' 5G Rollouts
5G Spectrum Licensing
Commercial Difficulty in Upgrading Sites and Finding New Ones
Restrictions on Cell-Site Transmission Power
5G Fear Leading to Restrictions on Rollout and Transmission Power
Advice for the Services Provider
Emerging Approaches to 5G Service Marketing
5G Service Pricing: Unlimited Usage Emerges as an Early Trend
Service Applications of 5G
Applications of 5G NSA
5G NSA Consumer Applications5G NSA Enterprise ApplicationsApplications of 5G SA
5G SA Consumer Applications5G SA Enterprise ApplicationsCase Studies: U.K. Operators' Experience of Early Commercial 5G
BT (EE): Early Experiences of Commercial 5G
Early Experience of 5G Rollout
Network Vendors for 5G
5G NSA Commercialization and Marketing
Views and Prospects for 5G SA
Regulatory Influences on 5G Deployment
Spectrum Other Regulatory IssuesVodafone: Early Experiences of Commercial 5G
Early Experience of 5G Rollout
Network Vendors for 5G
5G NSA Commercialization and Marketing
Views and Prospects for 5G SA
Regulatory Influences on 5G Deployment
Spectrum Other Regulatory IssuesThree UK: Early Experiences of Commercial 5G
Early Experience of 5G Rollout
5G NSA Commercialization and Marketing
Views and Prospects for 5G SA
Regulatory Influences on 5G Deployment
Expectations for Customer Uptake of 5G
The 5G Subscriber Base Has Grown Very Rapidly in China and South Korea
European 5G Subscriber Growth is Likely to be More Modest
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