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Cigarettes in Kenya

Cigarettes in Kenya

  • Publish Date:August 2022

  • Number of Pages:25

  • Report ID:588363

  • Format:PDF

  • Publisher:Euromonitor International

$ 990

Summary

The average unit price of cigarettes has been rising year-on-year, with these price increases attributed to the high taxes imposed on tobacco products by the government as well as inflation. As prices rise this is having a negative impact on retail volume sales with consumers being forced to either seek cheaper alternatives to smoking cigarettes or to quit smoking altogether.

Cigarettes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Cigarettes Including Fine Cut Stick Equivalent.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of contents

Cigarettes in Kenya
Euromonitor International
August 2022

List Of Contents And Tables

CIGARETTES IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
High taxation imposed on cigarettes puts pressure on volume sales
Manufacturers focus on producing inexpensive products of a sufficient quality to differentiate them from counterfeits
British American Tobacco explores new export markets as Kenyan sales dip
PROSPECTS AND OPPORTUNITIES
Sales set stabilise with the re-opening of the economy
Miraa/khat consumption expected to remain a key sales driver for cigarettes
Rising health concerns are expected to lead to declining sales
TAXATION AND PRICING
Taxation rates
Summary 1 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2016-2021
Table 2 Sales of Cigarettes by Category: Value 2016-2021
Table 3 Sales of Cigarettes: % Volume Growth 2016-2021
Table 4 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 5 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 8 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 9 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 10 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 11 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 14 Forecast Sales of Cigarettes: Volume 2021-2026
Table 15 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
TOBACCO IN KENYA
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2016-2021
Table 25 Sales of Tobacco by Category: Value 2016-2021
Table 26 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 27 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 28 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 29 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 4 Research Sources

Methodology

Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.

The data is gathered from a wide range of sources, including industry reports, government statistics, and company financials. This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary interviews are conducted with industry experts and key stakeholders to gather their insights and perspectives on the market. This information is then combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis is also carried out to understand the impact of external factors on the market. Finally, country-level data analysis is performed to understand the market dynamics in specific regions and countries.

Reportlinker's market research methodology is designed to provide clients with a clear understanding of the market, its trends, and its future potential.