1. Market Research
  2. > Consumer Goods
  3. > Personal Care
  4. > Personal Hygiene Market Trends
Europe Menstrual Cups Market to 2027 - Regional Analysis and Forecasts by Product Type ; Size ; Material ; Distribution Channel, and Geography

Europe Menstrual Cups Market to 2027 - Regional Analysis and Forecasts by Product Type ; Size ; Material ; Distribution Channel, and Geography

  • March 2020
  • 150 pages
  • ID: 5887364
  • Format: PDF
  • The Insight Partners


Table of Contents

Search Inside

The menstrual cups market in Europe is anticipated to reach US$ 185.19 million by 2027 from US$ 124.43 million in 2019. The market is projected to grow at a CAGR of 5.2% during 2020–2027.

The growth of the menstrual cups market is primarily attributed to increasing popularity of menstrual cups and growing cases of infections due to use of sanitary pads and tampons in Europe.Factors such as disadvantages of menstrual cups are likely to restrain the growth of the market in the coming years.

However, rising disposable income and shift toward using reusable products are among the factors that are expected to offer growth opportunities for the menstrual cups market in Europe in the coming years.

Menstrual cup is a hygiene product used during menstruation.It is a best alternative for tampons and sanitary pads, and it prevents staining on clothes.

Menstrual cups are made of various materials, such as silicone, rubber, and thermoplastic elastomer (TPE). The cups are worn internally to collect menstrual fluid rather than absorbing it.

Menstruation is a part of women’s life; however, talking about it is difficult for some women.Recently, with government initiatives and support, talking about menstruation has become much easier, and thus new products are being launched in the market.

Tampon, menstrual pad, and liners are the most commonly used products, and the market players are cutting down their prices to increase their sales.As per the charity Bloody Good Period, ~£4,800 are spent on period products in an average lifetime by a woman.

WHO/Europe has been working with the Member States to understand the magnitude of the problem and support the development of policies to tackle the inequality surrounding menstrual hygiene management (MHM). Such organizations are eradicating the stigma surrounding menstruation by encouraging conversations on it.

Menstrual cups are becoming more popular due to the growing preference for reusable products.The menstrual cups are inexpensive, reusable, and safe and are unlikely to leak like other products such as menstrual pads and tampons.

The growing promotional activities on social media platforms to increase the adoption rate of menstrual cups are likely to propel the demand for menstrual cups during the forecast period.

In 2019, the reusable menstrual cups segment accounted for the largest share in the European menstrual cups market.Reusable menstrual cups are a comfortable alternative to disposable menstrual products.

These reusable products are more economical than the disposable ones.Even the government has abolished tax on the female hygiene products, though tampons and menstrual cups were listed as luxury products.

New government rules and regulations have recently made a few changes to make it available to low-income and middle-income women in Europe.

In 2019, the medium size segment held significant share of the menstrual cups market, by size.This segment is anticipated to continue to hold a considerable portion of the market by 2027 owing to the benefits offered by the medium size cups.

The segment is likely to witness growth at a significant rate during the forecast period.

A few significant secondary sources for menstrual cups included in the report are World Health Organization (WHO) and Centers for Disease Control and Prevention (CDC).

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on