1. Home
  2. > Healthcare
  3. > Medical Supply Market Trends
Hand Sanitizer Market in US - Industry Outlook and Forecast 2020-2025

Hand Sanitizer Market in US - Industry Outlook and Forecast 2020-2025

  • April 2020
  • 188 pages
  • ID: 5888080
  • Format: PDF
  • Arizton


Table of Contents

Search Inside

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this US Hand Sanitizer Market Report

The US hand sanitizer market is expected to grow at a CAGR of over 20% during the period 2019–2025.

The US is the largest market for the hand hygiene wash and sanitization industry in the world. The country has witnessed a variety of public health epidemics since the 2000s - SARs in 2004, H5N1 Avian influenza in 2006, and 2009 outbreaks of swine flu. These outbreaks have driven the demand for hand sanitizers significantly. Several scientific studies have revealed horrendous statistics about these infections, which have further boosted the adoption of anti-bacterial and hand disinfectant solutions. Studies have shown that the spread of diarrhea and gastrointestinal illnesses can be reduced by almost 50% by practicing effective hand hygiene. This has also propelled the demand for hand sanitizers in the country. However, the market has been witnessing a surge in demand for hand sanitizers since the eruption of COVID-19 pandemic. This peak is likely to continue for the next two years and would start to normalize after 2022. The spread of the virus across the country has resulted in heightened sales for hand sanitizers. Commercial product sales have witnessed a sharp increase in revenue as individuals, educational institutes, companies, and industries ramp up their efforts to ensure safety and hygiene.

The following factors are likely to contribute to the growth of the hand sanitizer market during the forecast period:
• Rise in Health Consciousness among Consumers
• Growth in Healthcare-associated Infections
• Rise in Demand for Flavored and Organic Hand Sanitizers

The study considers the present scenario of the US hand sanitizer market and its market dynamics for the period 2019?2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

US Hand Sanitizer Market: Segmentation

This research report includes a detailed market segmentation by Product, End-user, Distribution, and Geography. Gel-based hand sanitizers witnessed about 73% spike in sales in March 2020 in the US amidst the outbreak of COVID-19. The ease of use and cost-effectiveness is boosting the sale of these handrubs among customers. The increasing application of hand antiseptics in the healthcare segment, which is one of the major end-users segment, is likely to drive the segment. Construction, manufacturing, painting, and decoration sectors are the major end-users of Liquid hand sanitizers. These handrubs have demonstrated better antimicrobial performance than gel-based counterparts, thereby increasing the adoption in several industries. With rising awareness of contagious infections across factories and construction sites, workers are getting inclined toward maintaining hand hygiene and safety. Foam-based solutions are often considered to be safe, economical, hassle-free. With 70% ethyl alcohol content, these handrubs are predominantly used in K-12 schools, colleges, universities, hospitality, and commercial segments. Owing to its less scattering feature, foam-based hand sanitizers are preferred over liquid-based ones. Spray hand sanitizers are a niche product segment preferred by selective customer segments across the market. These products are often considered ideal for cost-conscious consumers and are mostly used in gyms and other health wellness centers along with several commercial places.

Although the healthcare sector has been one of the key contributors in the US, it is expected to gain significant market shares by 2025 due to the eruption of COVID-19, which has increased the usage of hand sanitizers in hospitals and clinics. The rise in hospital-associated infections is another major factor influencing the market growth. With such rising awareness about contagious infections and the importance of maintaining hand hygiene among individuals, the sale of hand sanitizer products in the healthcare sector has observed a rise.

Retail stores offer substantial revenue-generating opportunities for vendors in the market. They are the major platform for vendors to capture market shares. Handrubs are bought to maintain hand hygiene of customers, thus, people are particular while making buying decisions. Supermarkets and hypermarkets are some of the store options where vendors can sell their products, however, small retail shops or departmental stores can boost sales through better relations with retailers. Reckitt Benckiser’s Dettol and Unilever’s Lifebuoy are some of the renowned brands, which occupy large shelf spaces. Digital sales have been a relevant contributor to the overall revenue generation due to the high rate of technology adoption across geographies and easy accessibility to the internet and other online sales media. Several key vendors have set up their online portals/websites to sell their products. Albeit a small contributor to the overall market revenue currently, online sales are growing and are expected to become a significant contributor in the coming years owing to the huge digital transformation across the world.

Market Segmentation by Product
• Gel-based
• Liquid-based
• Foam-based
• Hand Wipes
• Sprays
Market Segmentation by End-user
• Healthcare
• Hospitality
• Residential
• Corporate
• Government & Military
• Education
Market Segmentation by Distribution
• Retail
o Supermarkets & Hypermarkets
o Department Stores & Discounters
o Drug Stores
o Other Retail
• Online

Insights by Vendors

The US hand sanitizer market is currently highly fragmented with many local and international players in the market. The competition is intense. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in hand hygiene and sanitization products. 3M, GOJO Industries, P&G, Reckitt Benckiser, Unilever, and Vi-Jon are the key leading vendors in the US hand sanitizer market. The market concentration in the US is high. Vendors are using new business models and focusing on developing the portfolio of their establishments to drive growth. The focus is heavily shifting toward the use of natural ingredients in hand sanitizers.

Key Vendors
• The 3M Company
• GOJO Industries
• Procter & Gamble (P&G)
• Reckitt Benckiser Group
• The Unilever Group
• Vi-Jon

Other Prominent Vendors
• Bath & Body Works
• Best Sanitizers
• BODE Chemie
• Chattem
• Cleenol Group
• Deb Group
• EcoHydra
• Ecolab
• Henkel
• Kimberly-Clark
• Christeyns Food Hygiene
• Kutol Products Company
• Linkwell
• Lion Corporation
• Medline Industries
• Safetec of America
• The Himalaya Drug Company
• Vectair Systems
• Whiteley Corporation
• Zoono Group

Key Market Insights
The analysis of the US hand sanitizer market provides sizing and growth opportunities for the period 2020–2025.
• Offers market sizing and growth prospects of the market for the forecast period 2020–2025.
• Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the market.
• Includes a detailed analysis of market growth drivers, challenges, and investment opportunities.
• Delivers a complete overview of market segments and the regional outlook of the market.
• Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the market.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers


Reportlinker.com © Copyright 2023. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on