1. Market Research
  2. > Packaging Market Trends
Flexible Packaging Market in Europe - Industry Outlook and Forecast 2020-2025

Flexible Packaging Market in Europe - Industry Outlook and Forecast 2020-2025

  • May 2020
  • 193 pages
  • ID: 5894597
  • Format: PDF
  • Arizton
Up to $1000 off Until Mar 10th 2021


Table of Contents

Search Inside

With the Purchase of Europe Flexible Packaging Market Report, Receive a FREE Copy of Market Impact of COVID-19 on Businesses.

The Europe flexible packaging market size is expected to grow at a CAGR of over 4% during the period 2019–2025.

The European flexible packaging market is likely to grow on account of fast economic growth and high disposable incomes during the forecast period. The competitive edge lies with vendors that have technologically advanced equipment and can deliver on aseptic, retort, anti-counterfeit, and child-resistant packaging. The healthy growth of end-users, such as coffee, pet food, and fresh foods, has driven production higher. The demand from Western Europe, which is considered as the mature market with high disposable personal incomes, has been high for flexible packing.

Similarly, the demand from Eastern Europe is expected to increase during the forecast period on account of an increase in the purchasing power of customers. In the aftermath of the COVID-19, the global flexible packaging market growth is expected to witness a supply chain disruption on account of the voluntary shutdown of factories or authorities enforced lockdown. And Europe seems no exception. Almost 70% of the demand in Europe comes from the food and beverage segment. The luxury personal goods sector, home care applications, oils & lubricants, and other non-food sectors are expected to witness a decline in the Q2 and Q3, 2020.

The following factors are likely to contribute to the growth of the Europe flexible packaging market during the forecast period:
• Increased Focus on Sustainable Flexible Packaging
• Increase in Adoption of Flexible Packaging over Rigid Packaging
• Growth in the E-commerce Industry
• Demand for Lightweight Products

The study considers the present scenario of the European flexible packaging market and its market dynamics for the period 2019?2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent companies operating in the market.


This research report includes a detailed segmentation by material, application, product, printing, end-user, and geography. The food industry is the major driver for flexible plastic packaging in Europe. An increasing number of food and beverage manufacturers are turning to flexible packing to add convenience and improve the consumer experience. These pouches also provide 99% product evacuation compared to rigid. Flexible plastic has been increased in application due to its durability, low weight, cost-effectiveness, and easy handling. Also, it uses less energy during the production process. Hence, the growing need for convenience and product safety among consumers is driving demand growth for the segment.

Flexible paper packaging has a wide application in the healthcare sector and the tobacco and CPG packaging industry. Paper laminates offer reduced weight and have over 50% of the recycled rate, hence, it is a more sustainable option than plastics. Paper sacks provide several purposes that are in line with the customer’s packing needs and environmental sustainability. Europe accounted for over 30% of consumption in 2017 (around 4 million tons annually). The other category of papers such as wrapping paper witnessed a demand of 3.5?4 million tons in 2019 worldwide. The consumption of wrapping paper increased to around 890 wrapping paper in 2017 in Europe

The flexible pouch market is highly growing in various applications, particularly in the food sector. The food industry has evolved globally in terms of packaging, especially in food norms, which are related to labeling and packaging. Maintaining a clean room and hygienic facility is paramount. In this aspect, existing companies have invested in newer machinery, while the new entrants in the pouch market are starting with high-end machine installments. A significant replacement has taken place to accommodate the high-volume packing of fruits and vegetables, meat, snacks, and RTE. These are the sectors that utilize multi-barrier technology and provide higher revenue to the industry. Europe flexible packaging market is growing. The major reason for the growth is the conversion from rigid to flexible packing.

The consumer flexible packaging segment comprises a major share in the Europe flexible packaging market. The segment is increasing at a moderate pace with the increase in consumption rate and per capita income in Europe. Also, the beauty and personal care sector has an important role to play in building momentum toward a more circular economy for plastic packaging. Food and beverages, pet food, healthcare, and personal care are the major end-user of the segment.

Stretch and shrink films and FIBCs are the major industrial packaging products. Since the threat of new entrants is low, the market has witnessed the entry of several new vendors with a new technology, which focuses on protection and performance. The European market is likely to offer USP for those vendors, which offer recycled content. Industrial packaging is largely driven by bulk packaging demand from several end-users. FIBCs, shrink and stretch films, bubble wraps, air pillows, and other flexible protective products are the major products. Chemical and pharmaceutical industries accounted for more than 40% of the applications in 2019. The growth of FIBC usage during the forecast period is expected to increase on account of multiple industries adopting lightweight, sustainable, and convenient products.

Europe is mainly dependent on flexographic printing. Flexographic printing is associated with low-labor costs, low-press footprint, and less energy requirements. Flexographic is one of Europe’s main printing methods and is also a growing industry. Flexographic printing growth is also driven by the growth in e-commerce, which has increased the volume of goods. Due to its wide range of applications, water-based inks hold a substantial share in the flexographic printing inks market.

The F&B industry dominates the Europe flexible packaging market. The packaging cost in the food industry accounts for 7?11% of the total product cost in Europe. The increasing number of quick-service restaurants and retail outlets has fueled food consumption, thereby driving packaging. However, the market growth rate was offset by high taxes and labor costs as a result of the economic slowdown in some European countries. The demand for packing is high as well as complex in the pharmaceutical and healthcare industry in Europe. Several flexible packaging formats for solid dosages (pills) and powders are present in paper and plastic flexible formats. The foil material for lidding in blister packaging is used extensively in Europe.

Market Segmentation by Material
• Flexible Plastic
• Flexible Papers
• Foil
Market Segmentation by Product
• Pouches
• Bags & sacks
• Others
Market Segmentation by Application
• Consumer
• Industry
Market Segmentation by Printing
• Flexographic
• Rotogravure
• Others
Market Segmentation by End-users
• Packaging
• Food & Beverage
• Healthcare
• Pet Food
• Personal Care
• Others


All market segments are experiencing notable growth in the European flexible packaging market. The general trend from rigid to flexible, which provides greater convenience and fits in better with current lifestyle needs is likely to affect the market across Europe. Innovative, flexible packing styles are increasing convenience and offer a higher variety of formats. The products in Europe that are less than 100 gm are packaged mainly with flexible pouches. The growth forecast for packages weighing 50?100 gm is expected to be higher (over 10%) than packages weighing less than 50 gm, which is expected to boost the growth in Europe. The price of the pouches is lower and provides high convenience; hence the demand for pouches is expected to increase across the region. The diversity in flexible packing enables the industry to withstand the pressure of sourcing raw materials, the price pressure, operating costs, and availability of resources. Regulations with respect to disposal and recycling are becoming stringent in several European countries. The high-volume trade countries such as Germany and France are expected to face challenges with Brexit. The Brexit deal is expected to be disruptive during the forecast period. The competition in Europe is high on account of the highly fragmented market.

Key Profiled Countries
• Germany
• France
• UK
• Italy
• Spain
• Benelux
• Austria
• Scandinavia
• Switzerland


Small and medium enterprises dominate a vast segment of the Europe flexible packaging market. Large players have been aggressively adopting an inorganic growth strategy to expand their operations in many regions. They have technological strength and high-volume product lines that have helped offset the cost variations. The smaller companies focus on customization, as the competition in the market is mainly based on two aspects – features and price. The market has witnessed many M&A transactions in the last few years; the consolidation is expected to grow, especially in Europe further.

Key Vendors
• Amcor
• Mondi
• Sonoco
• Berry Global
• Sealed Air
• Constantia Flexibles
• Huhtamaki

Other Vendors
• RPC Group
• Permatex
• Ahlstrom
• Greif
• Westrock
• Smurfit Kappa
• Alu Flex Pack
• ProAmpac
• Wipak Group
• Saica
• Etapak
• Bischof+klein
• Innovia Films
• Uflex
• Coveris
• Alinvest
• Danaflex
• Eurofoil
• WZ Packaging
• WIPF – Innovative Packaging Solutions
• Walki
• Symetal
• Krajcar Pack
• Gascogne Flexible
• Schur Flexibles
• Schmid and Folien
• Pouch Partners
• Perlen Packaging
• Aran Group
• Goglio Packaging
• Aluberg
• Kleiner Flexible Packaging,
• Carcano

The analysis of the Europe flexible packaging market provides sizing and growth opportunities for the period 2020–2025.
• Offers sizing and growth prospects of the market for the forecast period 2020–2025.
• Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the market.
• Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
• Delivers a complete overview of segments and the regional outlook of the market.
• Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off


  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Flexible Packaging Market - Growth, Trends, Forecasts (2020 - 2025)

  • $ 4250
  • August 2020
  • 258 pages

The Flexible Packaging Market was valued at USD 221.7 Billion in 2019, and it is projected to be worth USD 278.95 Billion by 2025, registering a CAGR of 3.89% during the forecast period (2020 - 2025). ...

  • APAC
  • Flexible Packaging
  • Packaging
  • Industry analysis
  • Disposable Income
  • Online Retail Sales


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on