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Design, Editing & Rendering Software Publishing in the US - Industry Market Research Report

Design, Editing & Rendering Software Publishing in the US - Industry Market Research Report

  • August 2022
  • 48 pages
  • ID: 590531
  • Format: PDF
  • Ibisworld

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Still rendering: The widespread adoption of new technologies will likely spur industry demand

Abstract

Design, Editing & Rendering Software Publishing in the US

Market share concentration in the Design, Editing and Rendering Software Publishing industry is high, with the three largest companies, Adobe Inc., Autodesk Inc., Dassault Systemes Se. Over the five years companies have been acquiring small and medium sized firms which specialize in a particular software to diversify their product lines.

Key brands drive industry growth

The largest industry operators own the most popular and well-known brands, resulting in relatively steady consumer demand due to substantial brand loyalty. Adobe Inc. holds the highest market share in the industry with brands such as Adobe Premiere, Illustrator, Photoshop, Creative Cloud and many more.

Acquisitions help boost profit margins

Companies have been acquiring companies to increase their market share and product services. One of the biggest acquisitions was announced by Adobe Inc. in 2018 when they acquired Marketo Inc. This helped Adobe Inc. diversify revenue stream, enabling it to enter fast growing enterprise software market.

Product specialization drives competition
Companies in the Design, Editing and Rendering Software Publishing industry compete on the basis of cost, performance, ease of use, availability and integration. Company offering different products will have a higher demand as the consumer does not have subscribe to a different company. At the same time the software should be able to run on various platforms, so integration and compatibility plays a key role for competition.

This industry develops and distributes design, picture-editing, video-rendering, object-rendering and audio-editing software. These types of software are widely used in the fields of graphic design, architecture, video game development, manufacturing and media production. The industry also includes companies that develop software add-ons. This industry does not publish software for editing textual documents (IBISWorld report 51121a).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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