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Argentina Cards and Payments - Opportunities and Risks to 2024

Argentina Cards and Payments - Opportunities and Risks to 2024

  • July 2021
  • 75 pages
  • ID: 5915852
  • Format: PDF
  • GlobalData

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Argentina Cards and Payments - Opportunities and Risks to 2024

Summary
‘Argentina Cards and Payments - Opportunities and Risks to 2024’ report provides detailed analysis of market trends in the Argentina’s cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, cheques, and direct debits during the review-period (2016-20e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2020e-24f). It also offers information on the country’s competitive landscape, including market shares of issuers and schemes.

The report brings together research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into the Argentina’s cards and payments industry, including -
- Current and forecast values for each market in the Argentina’s cards and payments industry, including debit, credit, and charge cards.
- Detailed insights into payment instruments including cash, cards, credit transfers, cheques, and direct debits. It also, includes an overview of the country’s key alternative payment instruments.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Argentina’s cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.

Scope
- To boost electronic payments in the country, in December 2020 the central bank introduced the Transfers 3.0 scheme, which aims to expand the scope of instant payments by creating an open and interoperable payment system in the country. The new system will support instant payments made via methods including debit and credit cards, QR codes, payment requests, transfers using mobile numbers or national IDs, and biometrics. Funds will be credited instantly to merchant accounts. The system will eventually replace the existing instant payment systems DEBIN and Pago Electrónico Inmediato (PEI). As part of this move, a standardized QR code payment interface was developed allowing users to make payments by scanning any QR code with any mobile banking app or digital wallet solution. Banks and payment companies are required to integrate the standard QR code interface by November 29, 2021. The transaction fee on QR code payments for merchants is capped at 0.8%; this is waived for the first ARS50,000 ($594.75) of sales made every month for the first three consecutive months.
- To encourage card acceptance among merchants, in March 2017 an agreement was signed by the Minister of Production, the Argentine Chamber of Commerce and Services, the Argentine Confederation of Medium Enterprises, Prisma Medios de Pago, First Data, Cabal, Tarjeta Naranja, Italcred, and Tarshop to lower merchant service charges and interchange fees on both credit and debit cards. Merchant service charges were set at 2.5% for credit cards and 1.2% for debit cards from April 1, 2017; these fees were decreased to 1.8% and 0.8% respectively from January 1, 2021. Interchange fees were set at 2.0% for credit cards and 1.0% for debit cards from April 1, 2017, before being decreased to 1.3% and 0.6% respectively at the start of 2021.
- Digital-only banks will help accelerate the shift towards electronic payments. In June 2018, digital-only Wilobank launched in Argentina. Customers are offered a savings account, personal loans, and Mastercard-branded debit and credit cards. By the end of September 2020, the bank had issued 105,454 debit cards and 66,294 credit cards. In January 2019, digital-only Brubank launched in Argentina. The bank offers free accounts that can be opened in minutes, including a Visa debit card and no opening or monthly account maintenance fees. By September 2020, the bank had a customer base of over 1.5 million. And in June 2019, Brazil-based digital-only Nubank launched its operations in Argentina under the brand name Nu. Meanwhile, digital-only Openbank (a subsidiary of Santander) is set to launch in Argentina by the end of July 2021.

Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Argentina’s cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Argentina’s cards and payments industry.
- Assess the competitive dynamics in the Argentina’s cards and payments industry.
- Gain insights into marketing strategies used for various card types in Argentina.
- Gain insights into key regulations governing the Argentina’s cards and payments industry.

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