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Impact on Shopping Location Choices - COVID-19 Consumer Survey Insights - Week 6

Impact on Shopping Location Choices - COVID-19 Consumer Survey Insights - Week 6

  • May 2020
  • 18 pages
  • ID: 5915894
  • Format: PDF
  • GlobalData

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Impact on Shopping Location Choices - COVID-19 Consumer Survey Insights - Week 6

Summary
This report is part of the COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on changing levels of concern in relation to the pandemic, and how these are reflected in consumers’ choices of shopping locations in the wake of lockdown measures being implemented by governments.

Scope
- Consumers are concerned about the situation in their countries and their actions are reflecting their changing minds.
- Despite widespread lockdown restrictions, a few consumers still prefer to shop at their favourite supermarket; however, people are looking to shop more at local convenience stores for their regular grocery purchases.
- Young consumers are most inclined to shop online, but the weekly trends show that gradually older generations are also moving to the internet for their daily needs. This may be because they want to avoid risks in going out during the pandemic.

Reasons to Buy
- Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.

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