1. Home
  2. > Electronics
  3. > Consumer Electronics
  4. > Audio and Video Equipment Market Trends
Speaker Market by Product Type, Size, End Use, and Sales Channel, and Price : Global Opportunity Analysis and Industry Forecast, 2020–2027

Speaker Market by Product Type, Size, End Use, and Sales Channel, and Price : Global Opportunity Analysis and Industry Forecast, 2020–2027

  • June 2020
  • 360 pages
  • ID: 5939199
  • Format: PDF
  • Allied Market Research


Table of Contents

Speaker Market by Product Type (Smart Speakers, Home Audio Speakers, Portable Speakers, and True Wireless Stereo (TWS)), Size (Small, Medium, and Large), End Use (Personal and Commercial), and Sales Channel (Online and Offline), and Price (Less than $50, $50 to $100, $100 to $200, and More than $200): Global Opportunity Analysis and Industry Forecast, 2020–2027

The global speaker market size is expected to reach $233,274.5 million in 2027, from $39,576.5 million in 2019, growing at a CAGR of 30.5% from 2020 to 2027. Speakers are electroacoustic transducers, which convert audio signals into sound. Speakers receive audio through electric audio signals and converts it into sound waves, while enhancing volume and quality of the sound. The report considers smart speakers, portable speakers, home audio speakers, and true wireless stereo (TWS) hearables, which integrate latest technologies including virtual assistants, Bluetooth connectivity, integration of Wi-Fi, and portability. In addition, the latest speaker technologies employ high-end battery backup, waterproof properties, bass enhancement hardware, built-in amplifiers, utilization of recycled materials for manufacturing, and other such properties, which make them more desirable for both indoor and outdoor applications. Currently, major players in speaker the industry are inclined toward the development of new products complying to change in consumer demands, as well as to providing high quality audio output.

Virtual assistants have gained popularity since their introduction in smart phones in 2011. This has created a new genre of voice technologies, which has led to numerous opportunities for new products and services including smart speakers, earphones, and home audio devices. Virtual assistants mainly operate on artificial intelligence features such as voice recognition, natural language understanding, and text to speech, which allows user-friendly operation. Virtual assistance technology is continuously improving, as it considers customer use patterns and can perform thousands of tasks such as switching on and off lights, ordering online products, and searching for new music. Thus, development in artificial intelligence (AI) virtual assistants drives the demand for smart speakers, which, in turn, boosts the growth of the speaker market. Furthermore, portable speakers such as Bluetooth enabled speakers and true wireless stereo (TWS) are completely dependent on efficiency of the battery used inside them.

Typical portable speakers can perform for four to eight hours depending on the volume of audio played on the product and product use. However, with the latest advancements in battery technologies, high end portable speakers can last for over 24 hours. This boosts the demand for speakers in outdoor applications, which thereby, drives the growth of the speaker market. On the contrary, data privacy and security mainly in smart speakers and speakers with artificial intelligence technologies remains a major hurdle for the market growth. The data collected and analyzed using voice recognition function can attract the threat of cyber-attacks, which also restrains the demand for speakers with these technologies.

However, implementation of smart speakers can turn out to be a boon in commercial applications such as offices, hospitals, emergency clinics, and others. Implementation of smart speakers in hospitals can provide support to patients, nurses, and doctors with real time communication ability with voice control. In addition, use of voice-controlled devices can enable office employees to plan tasks efficiently using personal assistants on speakers. These factors are likely to create lucrative opportunities for the growth of speaker market in the commercial sector.

The global speaker market is segmented into product type, size, end use, sales channel, price, and region. By product type, it is categorized into smart speakers, home audio speakers, portable speakers, and true wireless stereo (TWS). By size, it is classified into small, medium, and large. By end use, it is categorized into personal and commercial. By sales channel, it is bifurcated into online and offline. On the basis of price, the market is analyzed into price range of less than $50, $50 to $100, $100 to $200, and more than $200.

The global speaker market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). Asia-Pacific holds the largest market share during 2019 and is expected to grow at the fastest rate throughout the study period.


The key market players profiled in the report include 3nod Group, AAC Technologies Holdings Inc., Alphabet Inc., Amazon.com, Inc., Bose Corporation, Fortune Grand Technology Inc., Foster Electric Company, Limited, Guoguang Electric Company Limited, Koninklijke Philips N.V., Guangzhou Merry Audio Equipment Co. Ltd., Premium Sound Solutions, Samsung Electronics Co., Ltd., Sony Corporation, Tonly Electronics Holdings Limited, and Tymphany HK Limited. Many competitors in the speaker market adopted product launch as their key developmental strategy to expand their product portfolio. For instance, in October 2019, the company Alphabet Inc., through its brand Google launched Nest Mini product in its smart speaker portfolio. The speaker is supported by Google Assistant and provides powerful sound at a lower price. Similarly, in May 2020, the company Samsung Electronics, Co., Ltd., through its brand JBL launched the Flip 5 portable Bluetooth speaker which is manufactured using recycled plastic. It is delivered in bio-degradable eco-friendly packaging to promote sales of the product.

Ø The report provides an extensive analysis of the current and emerging global speaker market trends and dynamics.
Ø In-depth analysis of the market is conducted by constructing market estimations for the key market segments between 2019 and 2027.
Ø Extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
Ø A comprehensive speaker market opportunity analysis of all the countries is also provided in the report.
Ø The global speaker market forecast analysis from 2020 to 2027 is included in the report.
Ø The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help to understand the competitive outlook of the industry.


• Smart speakers
• Home audio speakers
• Portable speakers
• True wireless stereo (TWS)

• Small
• Medium
• Large

• Personal
• Commercial

• Online
• Offline

• Less than $50
• $50 to $100
• $100 to $200
• More than $200

• North America
o U.S.
o Canada
o Mexico
• Europe
o The UK
o Germany
o France
o Rest of Europe
• Asia-Pacific
o China
o Japan
o India
o South Korea
o Rest of Asia-Pacific
o Latin America
o Middle East
o Africa

• 3nod Group
• AAC Technologies Holdings Inc.
• Alphabet Inc.
• Amazon.com, Inc.
• Bose Corporation
• Fortune Grand Technology Inc.
• Foster Electric Company Limited
• Guoguang Electric Company Limited
• Koninklijke Philips N.V.
• Guangzhou Merry Audio Equipment Co. Ltd.
• Premium Sound Solutions
• Samsung Electronics Co., Ltd.
• Sony Corporation
• Tonly Electronics Holdings Limited
• Tymphany HK Limited

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Over the Top Market by Type, Monetization Model, Streaming Device, Vertical and Region - Global Forecast to 2027

  • $ 4950
  • January 2023
  • 180 pages

The global Over-The-Top (OTT) services market size is expected to grow from USD 202.5 billion in 2022 to USD 434.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 16.5% during the forecast ...

  • World
  • APAC
  • OTT
  • Pay TV
  • Industry analysis
  • Internet Penetration
  • OTT Penetration


Reportlinker.com © Copyright 2023. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on