1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Marketing Market Trends
Influencer Marketing Platform Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Offerings, Application, Organization Size, End User, and Geography

Influencer Marketing Platform Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Offerings, Application, Organization Size, End User, and Geography

  • August 2020
  • 224 pages
  • ID: 5967891
  • Format: PDF
  • The Insight Partners
Up to $1700 off Until May 20th 2021

Summary

Table of Contents

Search Inside

In terms of revenue, the global influencer marketing platform market was valued at US$ 148.04 million in 2019 and is expected to reach US$ 337.74 million by 2027 with a CAGR growth rate of 13.4% from 2020 to 2027. Influencer marketing is one of the most promising segments of the digital marketing mix. Influencer marketing has opened up a new world for brands and businesses to connect with discerning and elusive audiences. With the increasing adoption of smartphones, companies are strategically approaching their customers to build a strong customer relationship.

Factors such as high engagement rate and more authentication are enabling influencers to adopt video content for marketing.Influencers are tapping into the interactive nature of video content to drive sales.

Influencers are opting for live-streaming, which includes question & answer sessions, real-time product unboxing, and behind the scenes footage at events.The increasing adoption of video content is significantly driving the growth of the influencer marketing platform market and is expected to witness a significant demand during the forecast period.

However, factors such as change in social algorithm is anticipated to hinder the influencer marketing platform market growth in the coming years.The Europe region held a major share of the influencer marketing platform market in 2019.

The influencer marketing platform market has been segmented on the basis of offerings, application, organization size, end-user, and geography.Based on offerings, the influencer marketing platform market is segmented into solution and service.

The influencer marketing platform market players offer various solutions to meet the influencer marketing requirements of brands. Influencer search & discovery, campaign management, third party analytics, reporting, influencer relationship management, influencer’s payments, promotion and amplification of content, and account management are among the major solutions offered by the influencer marketing platform.

InfluencerDB, Launchmetrics, Upfluence, NeoReach, AspireIQ, Julius, Open Influence, Doveltale, Scrunch, Takumi, Tapinfluence, Onalytica, Famebit, Activate, AspireIQ, Blogfoster, Boostinsider, BrandBacker, BrandSnob, BuzzStream, BuzzSumo, CreatorIQ, Grapevine Logic, Handbook, IZEA, Lefty, Mavrck, and Traackr are among the key players in the influence marketing platform market offering solutions to the brands worldwide.

Impact of COVID-19 Pandemic on Influencer Marketing platform Market
Although COVID-19 pandemic has resulted in fewer brand collaborations, digital platforms have gained immense traction.This factor has led to the increase in use of social media platforms during people’s practice of social distancing.

With the increasing use of social media, influencers have gained an opportunity to keep their active audience engaged, with their creative and positive content.

Obviously, an influencer marketing platform provider, published a Trends Report: "The Impact of Coronavirus on Influencer Marketing." In March 2020, the company surveyed more than 1,000 influencers for measuring the impact of COVID-19 on them. The company also analyzed its data, which included 7.5 million Instagram posts, 2,200 TikTok influencers, and 260 campaigns. According to the report, there was ~33% increase in brands seeking to hire influencers to create their photo and video assets due to the temporary shutdown of production agencies.

The influence marketing platform market was affected during Q1 and Q2 of 2020 owing to the temporary shutdown of several businesses. However, this factor has reduced the brand’s advertising cost across the COVID-19 afflicted regions, offering an opportunity for brands to channelize it in a way to reach a broader pool of audience.

Overall size of the influencer marketing platform market is derived using primary and secondary sources.The research process begins with extensive secondary research using internal and external sources to obtain qualitative and quantitative information related to the influencer marketing platform market.

It also provides the overview and forecast for the global influencer marketing platform market based on all segmentation provided concerning five primary regions such as North America, Europe, Asia Pacific, Middle East & Africa, and South America.Also, primary interviews were conducted with industry participants and commentators to validate and analyze the data.

The participants who take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specialized in the influencer marketing platform market.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off

$4500

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Global Marketing Analytics Software Market By Application, By Deployment Type, By Organization Size, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026

  • $ 3600
  • January 2021
  • 318 pages

The Global Marketing Analytics Software Market size is expected to reach $6.8 billion by 2026, rising at a market growth of 16.9% CAGR during the forecast period. The marketing analytics software provides ...

  • World
  • APAC
  • Software
  • Marketing
  • Industry analysis
  • Social Media Usage
  • Online Retail Sales

ref:plp2020

Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on