1. Market Research
  2. > Automotive Market Trends
Chinese Brand OEM Telematics Industry Report, 2020

Chinese Brand OEM Telematics Industry Report, 2020

  • October 2020
  • 170 pages
  • ID: 5982677
  • Format: PDF
  • Research In China

Summary

Table of Contents

Chinese Brand Telematics Research: Telematics system installation rate is close to 50%
In 2020, the Chinese OEMs are scrambling to ever faster iterate infotainment systems and add new features, which have been first available to new mass-produced cars:
In June, VENUS, SAIC Roewe’s new infotainment system mounted on Roewe RX5 PLUS, was launched on market, offering new functions such as voice cloning, Alipay applet and car-home interconnection.
In June, BEIJING-X7 equipped with BAIC’s Magic Box system was rolled out, with capabilities like face recognition, home interconnection, and AR navigation.
In July, BYD Han with BYD DiLink3.0 went on sale. The system features a 15.6-inch rotating center console screen and the "Littlie Di" voice icon;
In August, HAVAL Fun-Life 2.0 integrated with Tencent Auto Intelligence 3.0 (TAI 3.0) was first seen in HAVAL F7;
In October, Chery i-Connect@Lion 4.0 system was launched with Tiggo 8PLUS, and new functions such as “Xiaoqi” intelligent assistant and voiceprint recognition were added;
In November, ORA ES11 (pre-sold in September), an electric car running ORA Smart-café™ OS, was to become available on market.

From January to August 2020, a total of 4.43 million new vehicles in China were equipped with Telematics system from January to August 2020, a like-for-like increase of 4.0%, of which 1.75 million units were Chinese brand vehicles, down by 4.8% from the prior-year period. Yet homegrown brands led in penetration and saw a rate of up to 49.7% in the first eight months of 2020, up 9.2 percentage points over the same period of last year, according to the statistics of ResearchInChina. This indicates that Chinese brands have begun to include Telematics system in standard configuration of their new vehicles.

The GKUI automotive intelligent system co-created by Geely and ECARX has been iteratively and functionally updated. As of July 2020, it has attracted more than 2 million users and been available to 40 models.

GKUI is a custom-made onboard system based on the Android system, having been iterated twice. The E01 SoC for GKUI 19 is defined by ECARX and designed by MediaTek. It uses a 64-bit quad core Central Processing Unit (CPU) that combines with dedicated Graphics Processing Unit (GPU) to support 1080p HD dual-screen display and a 4G modem. With AI Cloud, super voice, control interaction, versatile ID and other capabilities, GKUI 19 has been first available to 2020 Geely Boyue PRO. The E02 SoC with built-in 8-core CPU and independent neural processing unit (NPU) is expected to be mounted on vehicles in late 2020 or early 2021.
 
Incall, Changan Automobile’s telematics information system has undergone two generations of upgrade: the first generation was iterated to 3.0 and the second generation fuses with TAI. In 2018, Changan Automobile established the joint venture "Phoenix Auto Intelligence" with Tencent to provide a telematics development platform and big data analysis. At present, new models, such as CS85 COUPE, UNI-T and CS75 PLUS, have started installation of the TAI-integrated Incall system. Among them, UNI-T, which was launched in June 2020, carries the latest UNI Life automotive intelligent interaction system whose underlying layer is Incall and which uses AI chip of Horizon Robotics and integrates with a range of interaction capabilities, e.g., WeChat vehicle version, Tencent Map vehicle version, Tencent Dingdang voice interaction system, face recognition, and Tencent Aiquting.

Great Wall Haval features two telematics systems: Hi-Life intelligent interconnection system and Fun-Life intelligent connectivity system. Of which, Fun-Life system is co-developed by Haval and Bean Tech, going through two iterations. Fun-Life 1.0 packing TAI 2.0 system, was first applied to 2020 Haval F5 and rolled out to the market in April 2020; the TAI3.0-integrated Fun-Life 2.0 was first found in 2021 Haval F7/F7x launched in late August 2020.

Chinese brand telematics is expected to be headed in following directions: 

1. At present, the installation of telematics in new Chinese brand vehicles approximates 50%. Telematics is expected to become a standard configuration in over 100,000 models in future. 
 
2. Chinese brands keep ahead of others by leveraging abundant ecosystem resources of internet giants like BAT (Baidu, Alibaba and Tencent). Examples include Banma Zhixing co-built by SAIC and Alibaba, Fun-Life system developed by Great Wall Motor together with Tencent, and i-Connect@Lion 4.0 Chery designed in harness with Baidu.

3. Since the outbreak of COVID-19, foreign brands have expedited deployments in telematics. In April 2020, SAIC Volkswagen announced an intelligent telematics system, and partnered with TAI, Amap, JD, Alibaba Cloud and China Mobile to strengthen localization. In July 2020, Dongfeng Nissan updated Nissan Connect system and launched the “Intelligent Connectivity Future” plan. In July 2020, BMW and Tencent formed a digital partnership to promote application of “Tencent Mini Scenarios” and WeChat vehicle version in BMW cars. 

4. For functions, navigation, voice assistant, and entertainment ecosystem have become the standard configuration of new cars. All OEMs are enriching infotainment with capabilities such as large/multi-screen/jilt display, WeChat vehicle version, voice personalization/virtual image, onboard KTV, Douyin, car-home interconnection, fleet build-up and applets, as well as mobility services (refueling/washing/insurance). In future, ever more smartphone functions will be incorporated to in-vehicle infotainment system. 

5. Advances have been made in the availability of 5G telematics technology in Chinese brand vehicle models. For example, Huawei 5G technology is used in production models like GAC Aion V (launched in Jun. 2020), BYD Han (launched in Jul. 2020), Roewe MARVEL R (presale in Sept. 2020), and BAIC BJEV ARCFOX ?T (launched in Oct. 2020). In April 2020, Huawei initiated the “5G Automotive Ecosystem”, with 18 automaker members including FAW Group (FAW Hongqi, FAW Besturn, FAW Jiefang), Changan Automobile, Dongfeng Motor (Dongfeng Passenger Vehicle and Dongfeng Xiaokang), SAIC Group (SAIC Motor Passenger Vehicle and SAIC GM Wuling), GAC Group (GAC NE), BAIC BJEV, BYD, Great Wall Motor, Chery, JAC, Yutong Bus, SERES, NAVECO and T3 Mobility.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Automotive Intelligent Cockpit Design Trend Report, 2020

  • $ 3600
  • December 2020
  • 185 pages

Outperforming conventional one in intelligence and comfort, intelligent cockpit is born with the availability of more and more electronics onto vehicle and caters to the user’s needs better. It is evolving ...

  • Automotive
  • Biometrics
  • Industry analysis

ref:plp2020

Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on