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Immersive Technology in the UK - Industry Market Research Report

Immersive Technology in the UK - Industry Market Research Report
  • Publish Date:September 2023

  • Number of Pages:45

  • Report ID:5991046

  • Format:PDF

  • Publisher:Ibisworld

$ 815

Summary

Fully immersed: In 2023-24, industry revenue is forecast to rise, aided by government funding

Abstract

Immersive Technology in the UK
Immersive technologies, or extended reality (XR) – an umbrella term for virtual reality (VR), augmented reality (AR), mixed reality (MR) and haptics – have recorded a boom in popularity over the past decade. In line with greater social acceptance of technology, XR has revolutionised how people interact with data, information and content, becoming a staple in modern business processes and next-generation entertainment. Recognising that XR could become the ‘new norm’, the government, research agencies and private equity stakeholders have supported developments through investment funding and business incubation.

Operators design and develop immersive visualisation software programs, systems and networks. This includes virtual reality, augmented reality, mixed reality and haptic technologies. Intellectual property is subsequently sold to clients under licence. Operators also undertake bespoke immersive tech software development and content creation projects on behalf of clients. The manufacturing of tangible products on which immersive tech is installed does not fall under this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of contents

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS...

Methodology

Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.