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Europe Cut Flowers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Flower Type, and Application

Europe Cut Flowers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Flower Type, and Application

  • November 2020
  • 72 pages
  • ID: 5999675
  • Format: PDF
  • The Insight Partners
Up to $1000 off Until Apr 20th 2021

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The Europe cut flower market is expected to grow from US$ 13,513.55 million in 2019 to US$ 18,304.72 million by 2027; it is anticipated to grow at a CAGR of 4.1% from 2020 to 2027. The rising use of cut flowers for decorative purposes boosts their demand in the market. Fresh cut flowers are used in vase arrangements and bouquets used at formal events, decorations at weddings and funerals, festivals such as Christmas and Easter, and informal displays at homes and public places, among others; they are also used as gifts on occasions and as the token of greetings during patient visits. Flowers are also used in boutonnieres, corsages, wreaths, and similar ornamental articles. Flowers like Roses, Sun-Flowers, and Carnation are always in high demand in festive times. Companies such as Karen Roses and MultiFlora provide cut flowers for decorative purposes. Further, several health benefits associated with different flower species are also driving the demand for cut flowers across Europe.
Based on application type, the commercial segment led the Europe cut flowers market in 2019.The commercial application of cut flowers include their use in informal events—such as weddings, birthdays, and funerals—and formal events arranged in offices, hotels, industrial sites, institutions, and others.

In pharmaceutical industry, flowers are used as a source of various medicinal substances.For instance, the flowers, as well as other parts, of the Vinca plant are the source of an anticancer drug vincristine.

Hyoscyamus is a source of medicine atropine, as well as essential oils such as eugenol and menthol are sourced from flowers.
Most of the economies across Europe, especially Russia and Italy, are adversely affected by the COVID-19 outbreak.Russia has recorded the highest number of the COVID-19 cases in this region; thus, it is suffering from economic downturn due to the lack of revenues from various industries.

Also, to control the spread of the virus, many countries are implementing drastic measures and travel restrictions, including the partial closedown of their borders. Therefore, the crisis is restraining the growth of the Europe cut flower market.
The overall Europe cut flowers market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the Europe cut flower market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants typically involved in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe cut flower market. A few players operating in the market are Oserian, Dümmen Orange, The Kariki Group, Selecta one, MultiFlora, AfrifloraSher, and Karen Roses.

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