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North America Cut Flowers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Flower Type, and Application

North America Cut Flowers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Flower Type, and Application

  • November 2020
  • 63 pages
  • ID: 5999753
  • Format: PDF
  • The Insight Partners
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Market Introduction
Cut flowers refers to flower or flower buds that is cut from the plant on which it is grown.It is usually taken out from plants for its use in decorative purposes.

Most of the gardeners harvest their own cut flowers in their gardens but most of the countries have a floral industry dedicated for cut flowers.The plants from which the cut flowers are cut, vary in climate, culture and the level of wealth locally.

Mostly the plants for cut flowers are grown in separate fields or greenhouses.The cultivation of cut flower is intensive as it requires large amounts of highly toxic pesticides and residues.

Thus, the E- commerce purchases of cut flower among consumers is expected to create a significant demand for cut flower in the coming years, which is further anticipated to drive the cut flower market.
Market Overview and Dynamics
The cut flower market in North America is expected to grow from US$ 10,771.21 million in 2019 to US$ 14,496.97 million by 2027; it is estimated to grow at a CAGR of 4.0% from 2020 to 2027. E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, large supermarkets and online specialists) selling flowers through the internet is increasing. The assortment of flowers that can be purchased online is also growing. The internet is the fastest growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency and information exchange standards. It is expected that online sales of cut flowers (both bouquets, mono-bunches and individual flowers) will further increase in the future. Internet sales often involve florists that collectively or individually produce the bouquets and flowers, or specialised bouquet producers. E-commerce will open the door to generate enthusiasm for and sales of flower-related gifts and purchases. It will also give supermarkets valuable information about consumer interest and demand. Targeting the new generation of e-commerce customers, online flower retailers keep their clients engaged with new designs and ideas. The cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits including targeting specific customer segments, wide reach, adaptability, and so on while being fairly inexpensive to use. This is bolstering the growth of the Cut Flower market.
The U.S has the highest number of confirmed cases of COVID-19, as, compared to Canada and Mexico. This is likely to impact the rail and air transport in the region as, due to the COVID-19 outbreak, the supply and distribution chain is likely to get affected. In addition, the overall manufacturing processes, research, and development activities will also impact market growth.
Key Market Segments
In terms of flower type, the rose segment accounted for the largest share of the North America Cut Flower market in 2019.Based on application, the cut flower market is divided into home, and commercial.

Commercial is expected to be the fastest growing segment over the forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the Cut Flower market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Washington Bulb Co., Inc., Oserian, Dümmen Orange, The Queen’s Flowers, The Kariki Group, Selecta one, and MultiFlora among others.
Reasons to buy report
Understand the North America Cut Flower market landscape and identify market segments that are likely to guarantee a strong returnStay ahead of the race by comprehending the ever-changing competitive market landscape in North AmericaEfficiently plan mergers and acquisitions, and partnership deals in the North America Cut Flower market by identifying market segments with the most promising probable salesTake knowledgeable business decisions from perceptive and comprehensive analysis of performance of various market segmentsObtain revenue forecast for market based on various segments for the period 2020-2027North America Cut Flower Market Segmentation
North America Cut Flower Market- by Flower Type
RoseCarnationLiliumChrysanthemum and GerberaOthersNorth America Cut Flower Market- by Application
HomeCommercialNorth America Cut Flower Market- by Country
USCanadaMexicoCompany Profiles
Washington Bulb Co., Inc.OserianDümmen OrangeThe Queen’s FlowersThe Kariki GroupSelecta oneMultiFlora

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