South America Video Editing Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Type, and Application

The video editing software market in SAM is expected to grow from US$ 129.27 million in 2019 to US$ 176.76 million by 2027; it is estimated to grow at a CAGR of 4.1% from 2020 to 2027. Growing trend of online video content in social media platforms is going to catalyze the demand of video editing software and this is the major factor driving the growth of the video editing software market in SAM. The recent significant increase in popularity of numerous social media channels and subsequent convergence of many marketing and advertising expenditure converging on these channels has gained unprecedented traction. In addition, the growing trend of social media influencers and professional video bloggers, along with a large increase in the amount of online video content based sellers, collectively have boosted the growth of creative video content in SAM. Now a days even individuals use video editors utilizing apps that provide automated mixing and processing of video files selected from video libraries in their devices in order to post something different and attractive at their social media accounts. These are simple to use, and in some instances, these apps are packaged with operating systems (OS) together with media players in-built on the devices. Further, some players offer web-based apps marketed as online video editors. These apps offer features such as animated slideshows with transitions. Thus, with the rise in technological advancements at social media platforms the market is anticipated to get boosted. Multipurpose use of video editing software and its rising operational requirement is among the other factors expected to positively influence the demand for video editing software in SAM.
In terms of type, the on-premises segment held the largest share of the SAM video editing software market in 2019.The on-premise deployments provide a considerable benefit to the organizations by enabling to preserve all their business processes and current internal systems, such as authentication and access privileges.

Additionally, enterprises can implement their data security standards and controls an entire process that is housed within their restriction.The consequence faced by organizations for on-premise deployment is high costs associated with the installation, management, up-gradation, and maintenance of complete solutions required to run better than the cloud computing environment.

Therefore, on-premise deployment is majorly adopted by large and well-established companies that are capable of investing such massive capital on maintaining this software.The on-premise structure requires software licenses, in-house server hardware, integration capabilities, as well as IT technicians to support, operate, and manage the complexities issues which may arise during the access of software.

Further, on-premise deployments maximize information privacy through a localized security solution. This type of deployment is ideal for organizations that require more control over their deployment while taking advantage of leading-edge security technology. Due to the surge in demand for on-premise software, several video editing software developers offer their products to use on-premise. This factor is catalyzing the SAM video editing software market.
Also the ongoing COVID-19 is pandemic is badly impacting the SAM region.Brazil has the highest number of COVID-19 confirmed cases, followed by Ecuador, Peru, Chile, and Argentina.

The governments of various countries in SAM are taking several initiatives to protect people and to contain the COVID-19 spread in the region through lockdowns, trade bans, and travel restrictions.This has a direct impact on the region’s economic growth as the region would face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to major trading partners.

Further the region also significantly constitutes to various island countries and small countries, which accounted for consolidated reduction demand for video editing software.In order to mitigate the impact of COVID-19, various restrictions have been imposed in the several prominent countries in the SAM region, which is likely to restrain the growth of the video editing software market.

The sharp decline in business activities are expected to directly affect the video editing software market’s growth rate in the SAM region for the next three to four quarters.

The overall SAM video editing software market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining overview and forecast for the SAM video editing software market with respects to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants who typically take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the SAM video editing software market. Adobe Inc.; Apple Inc.; Autodesk Inc.; Avid Technology, Inc.; Vimeo, Inc. are among a few players operating in the SAM video editing software market.