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Global Sexual Wellness Market By Product, By Distribution Channel, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026

Global Sexual Wellness Market By Product, By Distribution Channel, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026

  • December 2020
  • 207 pages
  • ID: 6021506
  • Format: PDF
  • KBV Research


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The Global Sexual Wellness Market size is expected to reach $125.1 billion by 2026, rising at a market growth of 12.4% CAGR during the forecast period. In context to sexuality, the state of mental, physical, and social well-being of a person is referred as Sexual wellness. The main focus of sexual wellness products is to offer safer sex and improved sexual pleasure. These products also help in prevention of sexually transmitted infections and unwanted pregnancy. Sexual wellness products include contraceptives, vibrators, exotic lingerie & apparel, menstrual cups, pregnancy testing products, and dental dams.

The increasing acceptance of the LGBT community and legalization & rights of gay marriages contributes to the growth of the sexual wellness market. The sexual wellness products such as delay sprays, lubricants, and vibrators have gained more acceptances across the LGBT community. Numerous countries like the Netherlands, the U.S., Sweden, and other European countries have approved legal rights for the LGBT community. The legal rights give liberty of same sex marriages and same sex relationships, acts as a positive factor for the growth of the sexual wellness market.

Sexual wellness is directly related with physical, and mental, health. Online channels have gained attraction in the global sexual wellness market as they give privacy and also maintain the confidentiality of people. In addition to it, special concessions and doorstep delivery have also contributed in popularizing the online channels among the millennial population.

By Product

Based on Product, the market is segmented into Sex Toys, Female Contraceptives, Male Condoms, Lubricants & Sprays and Other Products. Sex toys led the sexual wellness market of the US and had significant market share in 2019. The stigma associated with sexual activity is diminishing owing to the increased acceptance and liberalization of homosexuality. Initiatives such as sex-positive movements are assisting in breaking the stereotypes based on gender, age, and social construct. Increased acceptance of sexual minorities such as LGBTQ+ individuals also encourages the use of vibrators and sex accessories in society, thereby drives the sexual wellness product market.

By Distribution Channel

Based on Distribution Channel, the market is segmented into Online Stores, Specialty Stores, Drug Stores, Specialty Care Settings and Supermarkets & Hypermarkets. Based on the distribution channel, specialty stores are expected to show prominent growth in the coming years. Specialty stores are marketing outlets that emphasize on selling a specific product range and related products such as condoms, contraceptives, sex toys, and other sex-related products.

By End User

Based on End User, the market is segmented into Men, Women and LGBT. Based on end-user, the women segment is expected to show significant growth. An increase in the working women population, sex education, gender neutrality, as well as increasing awareness about sexual health will boost the growth of this segment. Female contraceptives have become significantly popular among women, as they offer various benefits like prevention of STDs and unwanted pregnancy.

By Region

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. On the basis of region, North America garnered the highest market share in the year 2019. This region is likely to sustain its market share in the coming years. the sexual wellness market is driven by innovation and improvisation in condoms and sex toys.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, Church and Dwight Co., Inc., Karex Berhad, Adam & Eve Stores (PHE, Inc.), California Exotic Novelties, LLC, Doc Johnson Enterprises, Hot Octopuss Limited, Bijoux Indiscrets, Kessel Medintim GmbH and TENGA Co., Ltd.

Strategies deployed in Sexual Wellness Market

Nov-2020: Karex Bhd announced that it is acquiring the remaining 30% stake in Global Protection Corp (GP). The acquisition enabled Karex fully benefit from the manufacturing and distribution of GP products that accelerated Karex group’s market share at the international forefront in the sexual wellness business by using GP products.

Feb-2019: Adam & Eve acquired Excite Group PTY, Australia, an E-commerce company providing lingerie and adult-oriented products. The acquisition helped Adam & Eve in expanding its geographical footprint.

Oct-2018: Bijoux Indiscrets launched HOROSCOPE – 12 KITS. These kits were designed for women to help them enjoy a moment alone with their emotions, sensations and desires with their feminine sexual energy flow.

Oct-2016: Adamandeve.com, America’s most trusted source for adult products launched an education site. This site provides guidance and advice about all things pertaining to sex, including toys, relationships, and health.

Jul-2016: Karex Berhad took over Pesante Healthcare Limited, one of the largest independent condom manufacturing companies in the UK. The acquisition complemented Karex’s growing platform.

Scope of the Study

Market Segments covered in the Report:

By Product

• Sex Toys

• Female Contraceptives

• Male Condoms

• Lubricants & Sprays

• Other Products

By Distribution Channel

• Online Stores

• Specialty Stores

• Drug Stores

• Specialty Care Settings

• Supermarkets & Hypermarkets

By End User

• Men

• Women


By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Reckitt Benckiser Group PLC

• Church and Dwight Co., Inc.

• Karex Berhad

• Adam & Eve Stores (PHE, Inc.)

• California Exotic Novelties, LLC

• Doc Johnson Enterprises

• Hot Octopuss Limited

• Bijoux Indiscrets

• Kessel Medintim GmbH

• TENGA Co., Ltd.

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