1. Market Research
  2. > Travel and Tourism
  3. > Travel Services
  4. > Online Travel Market Trends
Online Travel - Thematic Research

Online Travel - Thematic Research

  • February 2021
  • 57 pages
  • ID: 6022304
  • Format: PDF
  • GlobalData

Summary

Table of Contents

Search Inside

Online Travel - Thematic Research

Summary
To be successful within the travel industry today, it is incredibly important to establish an online presence. The online travel sector has grown rapidly, and as more consumers turn to online sources, a presence will be critical to remaining relevant.

This thematic research report takes an in-depth look at the theme of Online Travel and its role within the travel sector today.This report analyzes the key leaders within this theme alongside the customer, enterprise, and main niche trends that are driving major changes within the travel landscape.

It then dives deep into an industry analysis presenting an array of case studies looking at how it is being used to drive awareness and the impact of this theme on the sector. Recommendations are then offered for the travel sector alongside a description of companies mentioned throughout.

“Times are changing and online travel will continue to boom as more of the population become avid internet users. Gone are the days of visiting a high-street travel agent to book a holiday. The online world is becoming the most important distribution channel for firms to inform, engage and sell travel products to a much wider audience. As more companies seek to establish an online presence, more innovation will occur to better meet the needs of the 21st century traveler”.

Key Highlights
- Online travel will continue to be one of the most important themes to meet the needs of the 21st century traveler. As more of the population become internet users, online platforms will become the preferred method for transactions to be carried out and for travelers to find information.
- Industry themes such as the experience economy, last minute travel, social media, and travel apps have all accelerated the development of online travel. Companies have had to shift the focus away from a customer-centric, high street presence towards an asset light online only operation to remain current in the ever-competitive online space.
- Social media has been identified as a key tool companies are utilizing to target Generation Hashtag. These platforms have given firms a wide variety of different options to promote, engage and inspire individuals. Meeting the needs of this generation will be one of the ways to remain competitive. As this generation are the most engaged with social media, investing in the right online campaigns is likely to return a higher ROI than traditional media forms.
- Technology has begun to accelerate the usage of data within online travel. The online space has the beauty of collecting a magnitude of data on its customers. Cloud computing, artificial intelligence, and big data will all be as equally important in supporting companies to efficiently use the data they have to personalize the online travel experience.
- COVID-19 has been one of the greatest challenges the travel industry has ever faced. With countries closing borders and heavy restrictions on travel, consumers have been unable to travel. COVID-19 has highlighted the need to reduce physical contact and consumers are now more likely than before to carry out a transaction online. As the trend of booking online continues, online travel firms will benefit greatly and it will most likely result in an ever greater boom within the sector.

Scope
- This thematic report provides an overview of Online Travel’s role within the travel sector today and how it will continue to evolve.
- The key trends within this theme are split between consumer trends and enterprise trends that are recognizable today.
- Several case studies are included to analyze the multiple ways travel companies and DMO’s have utilized the theme of Online Travel within the market.
- Our unique thematic analysis then dives deep into how other industry themes have aided the expansion of Online Travel, the impact of COVID-19 on this theme, and how online travel has offered all players unique ways to drive inbound tourism.

Reasons to Buy
- Understand the current trends within the online travel landscape today and how these will escalate in the near future.
- Assess how companies and DMOs are targeting the online travel sector and utilizing it to their advantage to aid brand awareness, increase revenues and drive visitor numbers.
- Acknowledge both the advantages and disadvantages of online travel, identifying why it is critical to develop strategic actions that ensure the forward movement of travel businesses.
- Discover recommendations that will help you service the next generation of travelers by establishing an online presence and effectively servicing the market in the right way.
- thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
- All across the travel and tourism supply chain including DMO’s now have an opportunity to capitalize on the online travel market and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Digital Travel Innovation Across the Traveller Journey

  • $ 1325
  • December 2020
  • 58 pages

Consumer engagement, retention, loyalty and trust begins pre-trip, builds in-trip and ends post-trip, to start again in a constant cycle. Without adopting digital innovation and a digital-first mindset, ...

  • World
  • APAC
  • Travel
  • Online Travel
  • Industry analysis
  • Online Travel Sales
  • Online Retail Sales

Key Trends in Online Travel $ 1495 October 2020

Travel in Russia $ 660 October 2020


ref:plp2021

Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on