1. Market Research
  2. > Packaging Market Trends
Luxury Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Luxury Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • March 2021
  • 166 pages
  • ID: 6039478
  • Format: PDF
  • Mordor Intelligence LLP


Table of Contents

Search Inside

The luxury packaging market was valued at USD 16.65 billion in 2020 and is expected to reach USD 22.37 billion by 2026 and grow at a CAGR of 4.8% over the forecast period (2021-2026). The cannabidiol or CBD packaging trend is spreading immensely in the lifestyle and beauty markets. The market for luxury products made from the non-psychoactive parts of the marijuana plant is exploding, as these labels are targeting the retailers, like Sephora and Neiman Marcus. These aforementioned factors add to the growth of the market.

- The use of luxury packaging for packaging and decorating high-end products is driving the market’s growth. Major packaging vendors are gaining access to numerous high-quality materials and innovative shapes, as these properties improved the consumer experience.
- Factors such as changing consumer preferences, growing willingness to spend more, and rising focus of various brands on design, processes, and the overall product development drive the luxury packaging demand.
- The use of sustainable and bio-degradable packaging is a crucial driver for the market. Various companies are gradually prioritizing sustainable development over everything else, as the consumers are becoming more and more environmentally aware and are seeking out more sustainable lifestyle choices. The sustainable make-up box produced by Giorgio Armani is meant to enhance the awareness toward an eco-friendly environment.
- Origins would be the first prestige beauty brand to adopt SABIC’s innovative, advanced recycling technology to produce a tube pack format made from previously difficult to recycle, post-consumer mixed plastics material. ELC approaches sustainable design options for its prestige and luxury packaging with a spirit of collaboration. To further its focus on reducing the potential environmental impacts of a package across its lifecycle, the company partners with SABIC and Albéa on Origins industry-first sustainable packaging innovation.
- This strategic partnership aligns with ELC’s sustainable packaging goals, which includes increasing the amount of post-consumer recycled (PCR) material in its packaging by up to 50% by 2025, and would further Origins efforts to ensure that at least 80% of the brand’s packaging by weight is recyclable, refillable, reusable, recycled or recoverable by 2023.
- Due to the worlwide lockdown due to COVID-19, the supply chain of the luxury packaging market was disrupted. But the market is recovering and is not supposed to create any significant effect in the long run.

Key Market Trends
Paperboard is Witnessing an Increased Adoption

- Paperboard is one of the most popularly used materials in packaging. Some of the other used materials include metal, glass, plastic, and wood, among others. Most of these materials used are easily sourceable and, at the same time, help to establish a sense of premium quality in the minds of customers.
- Paper and paperboards have maintained a strong position in luxury and premium packaging, with their ability to serve as the canvas for flawless graphics and eye-catching decoration. The features, such as laminations, unique coatings, super embossing, and debossing effects, make papers much more attractive in the packaging of luxury items. These packagings also provide superior strength and smoothness.
- In the high-end wine and spirits segments, papers have always been popular label materials. The craft-beer brands use paper-labels to describe or advertise the products’ premium or handcrafted values.
- In addition, the five-star fragrance company, XOXO’s Eau de Parfum spray features diamond glitter coating, multi-color printing, foil stamping, and embossing. The carton is converted utilizing Invercote G paperboard and offset, printed with two spot colors and dense black inks with UV gloss spot coating. These features are meant to attract customers to purchase the product.
- Moreover, According to the European Paper Recycling Council (EPRC), the paper recycling rate in the region maintained its high recycling numbers in 2019, increasing from 71.7% in 2018 to 72%. This rate was achieved owing to a stable utilization of Paper for Recycling (PfR) in the European paper industry.

Asia-Pacific to Witness a Highest Growth Rate

- Asia-Pacific is expected to grow substantially in the forecast period, owing to the increase in disposable income and consumer’s spending on luxury products in the region. Large population and massive urbanization have led to the rise in the adoption of urban lifestyle, due to the changing consumer patterns and the rising demand for luxurious products. For instance, According to the National Bureau of Statistics of China, In 2019, about 60.16% of the total population lived in cities.
- Further, sustainable packaging is driving the market in the Asia-Pacific region, as the manufacturers of high-end products are focusing on producing packaging by the help of bio-degradable materials. Major international brands are focusing on eco-friendly luxury packaging solutions to maintain the sustainability goals.
- The major key factors driving the growth of the market include a massive increase in the number of product launches in the fashion and cosmetic sector. The major international brands are eyeing on the emerging economies, such as China, India, etc. to set up their stores in these countries, as these countries pose various growth prospects.
- Also, the rise in penetration of online retail and travel retail, increasing innovations in technologies in luxury packaging, and others are among various other factors, driving the growth of the market in the region.
- China is one of the economies, which is increasingly being targeted by the leading luxury brands, as the country is fast turning into the world’s largest consumer of luxury goods. Chinese consumers are also looking for easy-to-use and quality food products. A surge in online retailing in China is expected to drive the demand for luxury packaging solutions.

Competitive Landscape
The luxury packaging market is very fragmented and the new players are expanding their businesses to the emerging regions. The number of leading vendors operating in the global market is increasing, owing to the increasing income of the middle-class and the increasing infrastructure-developments. There is a high rate of competitive-rivalry among the international players and the regional players. This factor is intensifying the competition. Key players are

- September 2020 - Delta Global created an innovative, eco-friendly packaging solution for high-end fashion mystery box service, Heat. With sustainability and innovation taking center stage, this partnership aims to strengthen both brands’ commitment to responsible practices and to mitigate the fashion industry’s impact on climate change.
- October 2020 - The Estée Lauder Companies (ELC) and origins announced a sustainable packaging partnership with SABIC and Albea. Origins, a prestige global skincare brand that provides high-performance formulas powered by nature and proven by science, and its parent company, The ELC, announced a partnership with global chemical industry vendor SABIC and strategic beauty packaging manufacturer Albéa to bring an advanced recycled tube package to market in 2021.
- January 2020 - DS Smith announced the opening of its state-of-the-art 550,000 sq-ft manufacturing facility in Lebanon. This expansion heralds the company’s latest technology, keeping pace with growing demands by consumers and retailers for fully recyclable boxes and “fit-to-product” packaging that reduces costs, waste, and “packing air” of irregularly shaped items. The facility can produce about 30,000 boxes/hr and 2 billion sq-ft of recyclable packaging a year.

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Home Care Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • $ 4250 - $ 3825 - Get 10% off now!
  • April 2021
  • 139 pages

The home care packaging market was valued at USD 94.45 billion in 2020 and is expected to reach USD 160.96 billion by 2026, and grow at a CAGR of 8.5% over the forecast period (2021 - 2026). Packaging ...

  • World
  • Europe
  • Packaging
  • Home Healthcare
  • Industry analysis
  • Online Retail Sales
  • Household Consumption Expenditure


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on