1. Market Research
  2. > Advanced IT Market Trends
Global Sales Performance Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026

Global Sales Performance Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026

  • February 2021
  • 346 pages
  • ID: 6046685
  • Format: PDF
  • KBV Research


Table of Contents

Search Inside

The Global Sales Performance Management Market size is expected to reach $3.2 billion by 2026, rising at a market growth of 13.8% CAGR during the forecast period. The method of monitoring and directing personnel to enhance their ability to sell products or services is termed as Sales performance management (SPM). With the help of software programs, the performance of the sales process can be improved. Using these applications, several activities can be simplified in the domain of corporate performance management process and motivate behavior that boosts sales.

Guiding and encouraging salespeople to set objectives and satisfy customers are considered as the primary aims of the sales performance management process. Elements for goal setting and planning, feedback, skill development & performance review are included in the SPM software. SPM software is beneficial in order to monitor information about sales quotas, territories, incentive compensation, job evaluation, and forecasting.

These days, markets are evolving at a rapid pace, and the method of selling goods has changed forever. At the time of global turmoil such as the COVID-19 pandemic, resulting in economic uncertainty – it’s certain that planning one time a year is no longer a feasible strategy. With the constant change in business and industry scenarios, constant and always-on planning is essential in order to adapt to these changes. This task cannot be done manually and without the help of data & digital technology.

Component Outlook

Based on Component, the market is segmented into Solution and Services. Solutions segment is further bifurcated across Sales Planning & Monitoring, Sales Performance Analytics & Reporting, Territory Management, Incentive Compensation Management and Others. Among the components, the solutions segment is estimated to contribute significantly to the market, while the services segment is expected to register a prominent growth rate during the forecast period. This growth is attributed to the increasing requirement for reducing – commission payout errors and low quota attainment problems, and low level of visibility into incentives and employee performance.

Deployment Type Outlook

Based on Deployment Type, the market is segmented into On-premise and Cloud. The on-premises segment would garner the highest revenue share of the market over the forecast years. Increasing demand for customized solutions according to business needs, particularly among large enterprises & companies facing data security and privacy issues are the cause behind the growth of the on-premises segment. Large organizations with various data & design requirements and adequate sales personnel generally prefer an on-premises deployment model.

Enterprise Size Outlook

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Large enterprises would acquire a prominent revenue share during the forecast period. SME solutions are expected to offer profitable growth opportunities for the leading players operating in the market. Factors such as increasing automation to enhance visibility & prevent incentive compensation calculation errors, growing demand for metric-driven sales tools, and rising enterprise mobility to expand agent engagement & performance are expected to fuel the demand for SPM solutions.

End User Outlook

Based on End User, the market is segmented into BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others. Among the verticals, banking, financial services, & insurance (BFSI) is anticipated to procure the prominent market share. As BFSI companies deal with different insurance & banking products like debit cards, credit cards, loans, and insurance policies that include employment of various sales representatives, the demand to handle complicated incentive compensation calculations and provide employees with comprehensive visibility into complete SPM processes has forced BFSI companies to actively adopt SPM solutions.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. The North America region has already developed for SPM solutions. This is credited to the region’s robust economic landscape, increasing adoption of modern technologies, superior digital adoption at workplaces to enhance business processes, and growing awareness about the new technology. Moreover, the region comprises of developed countries like the US & Canada, which has majorly deployed SPM solutions, apart from integrating advanced technologies.

The major strategies followed by the market participants are Acquisitions and Product Launches. Based on the Analysis presented in the Cardinal matrix; Oracle Corporation and SAP SE are the forerunners in the Sales Performance Management Market. Companies such as Salesforce.com, Inc., Xactly Corporation, Varicent Software, Inc., and Beqom SA are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, NICE Ltd., Salesforce.com, Inc., Anaplan, Inc., Zoho Corporation Pvt. Ltd., Xactly Corporation, Beqom SA, Iconixx Software Corporation, and Varicent Software, Inc.

Recent strategies deployed in Sales Performance Management Market

Partnerships, Collaborations, and Agreements:

Sep-2020: Oracle came into partnership with Xactly, a leading provider of cloud-based sales performance management software. Under this partnership, Xactly uses Oracle Cloud Infrastructure as its primary cloud provider to operate its flagship Incent SaaS application and boost its global footprints. By offering its Incent portfolio on Oracle Cloud Infrastructure, Xactly offers its customers enhanced performance and speed, the lower total cost of ownership in comparison to other cloud providers, and easy and rapid expansion into geographical areas.

Nov-2019: Oracle signed a partnership agreement with AptivIO, a provider of an intelligent market monitor. Under this partnership, AptivIO utilizes AI and real-time market data to automate and improve the sales process. Oracle Cloud got more power, scalable and reliability. Together, the company started Startups to assist drive growth and innovation, under which they applied AI to supercharge the whole sales process from recognizing prospects to monitor sales pipeline risk.

Nov-2019: Salesforce extended its partnership with Microsoft, an American multinational technology company. The expansion focused on helping customers fulfill the developing requirements of their businesses and accelerate team productivity. Salesforce selected Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Under this partnership, Salesforce integrated Salesforce’s Sales Cloud and Service Cloud with Microsoft Teams.

Nov-2019: Beqom collaborated with Japan Tobacco International (JTI), a leading international tobacco product manufacturer. Under this collaboration, Beqom selected Japan Tobacco International to operate Total Rewards for its 40,000+ employees in over 80 countries. The Beqom solution managed all aspects of compensation which include benchmarking and rewards analysis, long-term incentives, base pay management, short-term incentives (bonus), and sales performance management which managed all on Beqom’s single platform.

Feb-2019: Beqom teamed up with Syngenta, a provider of agricultural science and technology. Following the collaboration, the former company introduced the go-live of its Long-Term Incentive (LTI) plan management system for the latter company. The solution focused on enhancing the sustainability, quality, and security of agriculture with world-class science and innovative crop solutions. This execution boosted Beqom’s growth rate and support other customers towards a successful HR transformation journey.

Acquisition and Mergers:

Oct-2020: Varicent completed its acquisition of FunnelCake solution, Developer of an analytics platform. The acquisition of FunnelCake was under the strategic expansion of Varicent’s sales performance management product line.

Jan-2020: Varicent acquired Symon.AI, a visionary technology platform. The addition of Symon.AI helped Varicent SPM platform a full suite of data connectors, data preparation, and augmented intelligence features. It also helped Varicent upsurge the competition to allow more effective compensation plans, enhanced optimized territories and quotas, and better-performing sales teams in minimum time.

Aug-2019: Anaplan agreed to acquire Mintigo, the Israeli-founded predictive marketing, and sales analytics company. Under this acquisition, Mintigo will enable Anaplan to implement and strengthen predictive capabilities over its prime HR, marketing, and sales applications.

Aug-2019: Salesforce signed an agreement to acquire ClickSoftware, a leader in field service management solutions. The acquisition aims to combine the capabilities of Field Service Lightning and ClickSoftware, Salesforce will position as the lead the future of field service.

Jan-2019: SAP acquired Qualtrics, an American experience management company. The acquisition boosted the XM category by integrating Qualtrics’ experience data with operational data from SAP software to strengthen the economy. SAP and Qualtrics provided organizations, the means to offer exceptional customer, product, employee, and brand experiences.

Sep-2018: Xactly took over OpsPanda, the provider of software solutions. In this acquisition, OpsPanda enabled Xactly to provide an AI-based sales resource and capacity planning solution to Xactly’s customers. This acquisition helped Xactly to deliver an uninterrupted and end-to-end, data-driven sales planning solution within their market-leading sales performance management (SPM) portfolio.

Apr-2018: SAP took over Callidus Software Inc., global enterprise software and SaaS company. In this acquisition, CallidusCloud completes SAP’s design of the latest front office that expanded beyond legacy CRM to an intelligent customer experience portfolio, which included CallidusCloud solutions that deliver tools to companies to inspire and strengthen sales professionals to transform leads into cash, compensation, and career success. Previously, the companies were into an agreement from 2017.

Feb-2018: Xactly completed its acquisition of Obero, a growing sales performance management (SPM) company. The acquisition added proven ASC 606 / IFRS 15, sales planning, and incentive management (ICM) capabilities to Xactly’s market-leading enterprise SPM portfolio.

Product Launches and Product Expansions:

Jan-2021: Salesforce introduced Loyalty Management. The product aimed for organizations’ overall industries to escalate customer trust and engagement. Loyalty Management is developed on the Salesforce Customer 360 Platform; it enables companies to make intelligent loyalty programs for both B2B and B2C customers with a flexible, configurable, and faster deployment of the solution that fulfills their specific requirements.

Dec-2020: Oracle introduced improved Territory Management and Incentive Compensation elements of its Oracle Sales Performance Management Cloud with the latest and enhanced features in its 21 A update. This enhancement falls under Oracle’s quarterly SPM update strategy.

Dec-2020: Salesforce launched Salesforce Hyperforce, a reimagination of the company’s platform architecture. It is built to safely and accurately bring the Salesforce Customer 360 that includes Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Industries, and more, on crucial public clouds.

Nov-2020: Xactly introduced Operational Sales Management (OSM) to make sales processes smooth. OSM offers sales leaders access to one source of truth, which is seamlessly combined with their prevailing sales technology investments. It helps in making automatic management of day-to-day change by aiming at people, territory, credit, and quota management.

Nov-2020: Varicent unveiled mobile apps to offer reporting options related to the reporting capabilities in the Varicent platform. The apps can be downloaded through Apple’s App Store and Android marketplaces. These apps offer sellers improved and enhanced analytics and motivational tools on the go. This launch supported Varicent to further amplify its position in the SPM market.

Oct-2020: NICE inContact, a NICE business introduced NICE inContact CXone. The new CXone have features like new auto-discovery of trends on digital and voice interactions, the latest Business Intelligence (BI) for strengthening operational visibility, improving remote workforce agility and agent engagement, and new real-time customer authentication for better customer and agent interactions.

Oct-2020: Beqom unveiled a new version of its mobile app and Individual Pay Estimator. The latest version offers employees the capability to look at their performance and variable compensation pay-outs with better and flexible KPIs.

Jun-2020: Xactly announced the enhancements of its SPM Platform with AI, along with the Xactly Forms. Forms is an interactive product, which utilizes AI logic to run collaboration all over the business processes. The company also launched Xactly Show Me, another product enhancement within the Xactly platform that enables users to decrease onboarding time, rising administrator knowledge, and helps user adoption.

Dec-2019: Anaplan announced new AI-powered capabilities for Predictive Sales Planning to assist businesses to upgrade the design and execution of sales and revenue strategies to increase their revenue faster and attain a competitive edge in the market. Under Anaplan’s Predictive Sales Planning technology, it delivers sales leaders an ability to examine accounts based on AI-enriched insights that include company growth trends, hiring trends, business partnerships, technographic, and buyer intent.

Oct-2019: Beqom released version 9.2. This version features major functionality to allow holistic management of employee total compensation and breakthrough equipment for managers to assign compensation budget in real-time. It gives companies unprecedented capability to accurately manage rewards packages, fulfill the requirements of a multi-generational, global workforce, and fulfill company objectives.

Sep-2019: Salesforce unveiled Manufacturing Cloud, a new industry-specific product for manufacturers. Manufacturing Cloud delivers sales and operations teams together around a united view of market and customer demands to more precisely forecast, plan and manage predictable business performance. The product enabled companies to better fulfill commitments and operate a more smooth business, at the same time enhancing customer satisfaction.

Scope of the Study

Market Segments covered in the Report:

By Component

• Solution

o Sales Planning & Monitoring

o Sales Performance Analytics & Reporting

o Territory Management

o Incentive Compensation Management

o Others

• Services

By Deployment Type

• On-premise

• Cloud

By Enterprise Size

• Large Enterprises

• Small & Medium Enterprises

By End User


• Travel & Hospitality

• IT & Telecom

• Healthcare

• Manufacturing

• Consumer Goods & Retail

• Others

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled


• Oracle Corporation

• NICE Ltd.

• Salesforce.com, Inc.

• Anaplan, Inc.

• Zoho Corporation Pvt. Ltd.

• Xactly Corporation

• Beqom SA

• Iconixx Software Corporation

• Varicent Software, Inc.

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

• Subscription based model available

• Guaranteed best price

• Assured post sales research support with 10% customization free

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Hyperscale Data Center Market Research Report by Component, Industry, End User, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19

  • $ 3949
  • April 2022
  • 208 pages

Hyperscale Data Center Market Research Report by Component (Services and Solutions), Industry, End User, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2027 - Cumulative ...

  • World
  • Marketing Research
  • Financial Services
  • Industry analysis


Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on