1. Market Research
  2. > Food
  3. > Packaged Food
  4. > Baby Food Market Trends
Infant Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Infant Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • April 2021
  • 170 pages
  • ID: 6062835
  • Format: PDF
  • Mordor Intelligence LLP


Table of Contents

Search Inside

The infant nutrition market was valued at approximately USD 79,416 million in 2020, and it is expected to reach USD 132,352 million by 2026, registering a CAGR of nearly 9% during the forecast period (2021 - 2026).

The rising cases of COVID–19 are expected to have a short-term negative impact on the export-import of the nutrition sector. The short-term impact on the nutrition segment is less prominent; however, the negative impact of COVID-19 on the global economy can have significant indirect effects on the nutrition segment of the market. The healthcare facilities, such as market players and government, are investing heavily in maintaining the supply of essential nutrition and food. Most baby food manufacturers were found focusing on ramping up the production of baby food to ensure availability. The American Academy of Pediatrics (AAP) also recommended that during the COVID-19 pandemic, people should buy no more than 10 days to 2 weeks supply of formula to ensure the availability of formulas to everyone.

Certain factors propelling the growth of the market include an increase in the working mother population, higher spending on baby health, and the rising demand for organic baby food.

Over recent years, there has been a remarkable increase in the young working mother population. This has worked as a key factor in propelling the growth of the infant nutrition market, as these working mothers are majorly dependent on processed infant nutrition products. For instance, in the United Kingdom, the number of working mothers has increased to one of the highest in recent decades. In 2019, the Office for National Statistics (ONS) of the United Kingdom published data on families and the labor market. The data revealed that the number of mothers in the labor market had grown substantially over the last two decades. As per the figures, 66.2% of mothers were in employment in 2000, which rose to 75.1% by 2019. The low wages and high cost of living in cities increased the number of women working to support their families. Therefore, this factor is playing a key role in driving the infant food nutrition market, as working mothers are primarily dependent on processed child nutrition products.

Stress is also currently one of the most common problems faced by working women, which causes low milk production in them. These factors have encouraged the adoption of convenience-oriented lifestyles, making infant formula and baby foods more desirable.?

Furthermore, parents are also found spending more on their babies than in the previous years owing to several social factors. Presently, children are deemed more worthy of protection than they used to be. According to many surveys, parents spend a high amount of money on their babies, sometimes out of guilt, shame, or social anxiety.

Additionally, factors like the growth of the middle class, rapid urbanization, and rising rates of female participation in the labor force in many developing markets have encouraged the adoption of convenience-oriented lifestyles, making prepared baby foods and baby formula more desirable. The increasing middle-class population in the emerging and developing countries has opened new horizons in the infant nutrition market, as the need for products compatible with a working mom’s schedule is growing. Therefore, these factors boost the growth of the infant nutrition market.

Key Market Trends
The First Infant Formula Sub-segment is Expected to Show High Growth over the Forecast Period

The first infant formula includes a formula for 0-6 months old babies. These products are available in liquid, powder, and ready-to-use formats, with dairy being the main ingredient over all types of products. They are recommended if breast milk is unavailable or to supplement the baby’s diet. The benefits offered by these products include the convenience of feeding, nutrient-rich formula, and the option of lactose- and soy-free milk versions, which make this a good option, especially for working women.

The rising COVID-19 pandemic and lockdown measures introduced to reduce the spread of COVID-19 resulted in a rapid change in circumstances for pregnant women, new mothers, and their infants. The global food and beverages industry is one of the major industries suffering due to the outbreak of COVID-19. These factors have severely affected the baby infant formula market. There was a huge loss found disrupting the sales of the market products, and market players were found investing heavily in maintaining the supply of essential nutrition and food to children.

The American Academy of Pediatrics (AAP) recommends iron-fortified cow’s milk infant formula, as it is most appropriate for babies (0 to 12 months old) who are not breastfed or who are partially breastfed.

Abbott and Reckitt Benckiser Group are found to be the two major companies with a major share in this category of products. Some of the major brands offered by these companies are SIMILA, ADVANCE, and Enfamil.

The market players resort to various strategic initiatives such as new product launches to strengthen their foothold in the market and expand their product offerings. For instance, in November 2020, Abbott launched its most innovative first infant formula yet, Similac Pro-Advance with 2’-Fucosyllactose Oligosaccharide† (2’-FL†), which is the first product in Canada with this breakthrough ingredient in infant formula.

However, due to the changing lifestyles and need to supply additional nutrients to infants apart from breastfeeding, the demand for first infant formula is expected to grow.

North America is Expected to Witness High Growth Throughout the Forecast Period

The market in North America is expected to grow due to the increasing number of working women and the increasing demand for baby food. The presence of high per capita healthcare expenditure, coupled with high awareness levels and rising disposable income, is also contributing to the growth of the market in the region.

Due to the rising COVID-19 pandemic, there is a huge loss found disrupting the sales of infant nutrition products due to the lockdown. There are rising efforts to mitigate the transmission of COVID-19 that is disrupting food systems, upending health and nutrition services, devastating livelihoods, and threatening food security. However, the market players are found investing heavily in maintaining the supply of essential nutrition and food to children.

The percentage of working women is high and rising in the United States. As per a 2019 report by the Catalyst Organization, in 2018, there were 75,978,000 women aged 16 years and over in the labor force, representing 46.9% of the total labor force. As a result of these factors, working women find infant/baby nutrition helpful, which can be fed to their babies even in their absence.

According to the 2020-2025 U.S. Dietary Guidelines for Americans (DGAs)provided by the Infant Nutrition Council of America (INCA), the U.S Departments of Agriculture (USDA) and Health and Human Services (HHS), commercial, iron-fortified infant formula was the only safe and recommended alternative for those who cannot or choose not to use breast milk in the United States.

There are also a rising number of start-ups in the United States that aim to work with existing infant nutrition companies to improve their blends. A start-up called Sugarlogix is using cutting-edge gene-editing tools to recreate the most commonly found breast milk sugars in a lab, which are known to be associated with boosting the baby’s immune system. Many more such initiatives are expected to boost the growth in the market. Hence, the robust guidelines and new initiatives and start-ups have helped the increasing demand for infant nutrition be met, which has helped the overall market growth in the region.

Moreover, there are consumers, especially in the developed countries, who are willing to pay premium amounts for such products, owing to the general perception of these products being healthier and safer compared to conventional products.

Competitive Landscape
Some of the companies currently dominating the market studied are Abbott Laboratories, Baby Gourmet Foods Inc., Bellamy’s Australia Limited, Danone SA, Royal FrieslandCampina NV, Reckitt Benckiser (Mead Johnson), and Nestlé SA. The market players resort to various strategic initiatives such as new product launches, mergers, and acquisitions to strengthen their foothold in the market and expand their product offerings. For example, in February 2020, United Kingdom-based baby food brand Piccolo entered into the infant nutrition milk sector by launching three new products: Organic First Infant Milk, Organic Follow-On Milk and Organic Growing Up Milk.

There are also stringent regulatory scenarios that create high entry barriers for new entrants in the market studied. Moreover, there is a significant investment needed in the R&D sector, which makes small companies be acquired or work in partnership with big players, which is highly beneficial for the market studied.

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - research[email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

China Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

  • $ 3275
  • June 2022
  • 261 pages

China Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027 Summary “China Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, ...

  • China
  • Baby Food
  • Industry analysis
  • Birth Rate
  • Disposable Income

Baby Food Markets in China $ 4000 June 2022

South Africa Baby Food, 2021 $ 3275 April 2021

South Korea Baby Food, 2021 $ 3275 February 2021

Morocco Baby Food $ 3275 January 2021

Packaged Food in Malaysia $ 7150 December 2020


Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on