1. Market Research
  2. > Media and Entertainment
  3. > Filmed Entertainment Market Trends
IPTV Global Market Report 2021: COVID 19 Growth And Change to 2030

IPTV Global Market Report 2021: COVID 19 Growth And Change to 2030

  • May 2021
  • 175 pages
  • ID: 6070171
  • Format: PDF
  • The Business Research Company


Table of Contents

Major players in the internet protocol television market are Verizon Communications Inc., Huawei Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies, Cisco Systems, Inc., Ericsson AB, ARRIS International Plc, Moftak Solutions and Sterlitetech.

The global iptv market is expected grow from $70.5 billion in 2020 to $84.22 billion in 2021 at a compound annual growth rate (CAGR) of 19.5%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $152.3 billion in 2025 at a CAGR of 16%.

The internet protocol television market consists of sales of internet protocol television and related services that are used in small and medium enterprises and residential customers.The internet protocol on TV (IPTV) is the method of transmitting and broadcasting television programs through the Internet using the internet protocol (IP).

IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV.

The stringent regulatory norms and low content availability is a key factor hampering the growth of the Internet Protocol Television (IPTV) market.Countries have various regulatory frameworks for the quality of video transmission.

Regulators have agreed in some jurisdictions that IPTV providers will be subject to the same content regulation levied on paying television providers.For instance, IPTV providers in Singapore are subject to the programming code levied on paying television providers.

IPTV operators using fixed networks in many European countries such as Belgium, France, Sweden, and the UK are subject to "must-carry" regulations that require cable or satellite providers to retransmit local over - the-air television stations signals. Therefore, the stringent regulatory norms and low content availability is expected to limit the growth of the IPTV market.

The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television (IPTV) market.Video on Demand (VOD) is one of the innovative features that Internet Protocol TV offers.

VoD provides consumers a range of available videos to choose from.The video is transmitted via the real-time Streaming Protocol.

In the recent years, VoD has gained tremendous popularity, this has resulted in higher smart TV adoption rates.For instance, in 2019, US providers are a pioneer of VOD users.

Amazon prime video comes at first with 72% and Netflix is second with 63%. In the same year, 53% of users spend more than $11 a month on streaming services, in 2018 the figure was only 43%. Therefore, the growing preference of video-on-demand service is expected to drive the growth of the internet protocol television (IPTV).

The IPTV market covered in this report is segmented by type into video IPTV; non-video IPTV. It is also segmented by end-user into small & medium enterprise; large enterprise; residential customers.

A key trend in the IPTV industry is the rising demand for fiber-to - the-home (FTTH) connections.Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV.

FTTH offers a fixed access network to provide broadband high-speed, resulting in improved user experience.For instance, in 2019, Reliance Jio planned to launch its Jio GigaFiber FTTH service offering data, calling and IPTV benefits under a single plan.

The company claimed the plan that include 100 GB of high-speed data with 100Mbps bandwidth, unrestricted voice calls, Jio Home TV subscription and access to all Jio apps. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience.

In March 2018, Espial Group, Inc., a Canada-based company, developer of IPTV middleware and applications acquired vendor Kasenna for $6.5 million. This acquisition strengthens the leadership position of Espial in the IPTV, hybrid IP-DVB and hospitality segments. Kasenna, a California based company, develops IPTV solutions that enables broadband service providers to deliver multi-play offerings to consumers.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on