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Hand Towel Global Market Report 2021: COVID 19 Impact and Recovery to 2030

Hand Towel Global Market Report 2021: COVID 19 Impact and Recovery to 2030

  • May 2021
  • 175 pages
  • ID: 6071508
  • Format: PDF
  • The Business Research Company


Table of Contents

Major players in the hand towel market are Kimberly-Clark, Procter & Gamble, SCA, Hengan, Vinda, Asaleo Care, Sofidel, Georgia-Pacific, WEPA and Metsa Tissue.

The global hand towel market is expected to grow from $3.43 billion in 2020 to $3.61 billion in 2021 at a compound annual growth rate (CAGR) of 5.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $4.44 billion in 2025 at a CAGR of 5%.

The hand towel market consists of sales of hand towel, which is a rectangular piece of absorbent paper made from tissue paper instead of cloth.Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect).

Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping the hands or face, wiping windows, dusting, and cleaning up spills.

The increasing awareness about hygiene in countries across the world is a key factor driving the growth of the hand towels market.Hygiene and sanitation are essential for preventing and controlling the spread of many dangerous human diseases including cholera, diarrhoea, Ebola and recent Coronavirus.

Regular hand-washing with soap is one of the most effective ways of avoiding or reducing COVID-19 spread without vaccine or cure.According to a recent poll in 2020 among French people, French citizens might be at high risk for viral infections in the form of coronavirus (Covid-19) due to a lack of good hygiene practices.

Therefore, the increasing awareness about hygiene across the countries is expected to drive the growth of the hand towels market.

The commercial places such as hotels, restaurants and workplaces are replacing hand towels with hand dryers, restraining the growth of hand towels market.The growing environmental concern to save trees led to adoption of hand dryers as hand towels require enormous amount of pulp from the trees to manufacture hand towels.

According to the study by The Slate and Climate conservancy, using hand dryers is a greener choice and emit less greenhouse gases that emits 9 to 40 grams of carbon dioxide when compared with hand towels, which emits 56 grams of carbon dioxide.Also, with advancements in technology, more eco-friendly hand dryers are launched which consume less electricity.

For instance, in 2020, Excel Dryer has launched XLERATOReco which is one of the most environmentally friendly hand dryers as it consumes only 500 watts and can dry up hands in 10 seconds without any heat. Therefore, hand dryers are a big threat to hand towels market and this can impact the market growth of hand towels during the forecast period.

The hand towel market covered in this report is segmented by product type into rolled paper towels, boxed paper towels, multifold paper towel and by application into residential, commercial.

The manufactures of forest-friendly paper towels are gaining traction.Forest-friendly paper towels are those that are manufactured without the cutting down of forests.

These papers are made from a mixture of bamboo and sugarcane.For instance, Who Gives A Crap, a paper towel manufacturer, specializing in environmentally friendly, zero waste, safe and plastic-free household products, manufactures environmentally friendly paper kitchen towels that are made of tree-free products and give value to money.

They are super durable 2-ply towels that can clean-up very well.

In September 2019, Cascades, a leading Canadian company that manufactures packaging and tissue products acquired the assets of Orchids Paper Products for $207 million in cash.This acquisition will benefit Cascades in its strategic long-term growth plan in tissue platform.

It will enhance the ability to serve customers, increase the quality of the products, and improve the profitability of the company. Orchids Paper Products is a consumer products company based out of the USA that produces and markets paper towels, bathroom tissue, paper napkins, and other related products.

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