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Internet Search Portals Global Market Report 2021: COVID 19 Impact and Recovery to 2030

Internet Search Portals Global Market Report 2021: COVID 19 Impact and Recovery to 2030

  • May 2021
  • 175 pages
  • ID: 6071872
  • Format: PDF
  • The Business Research Company


Table of Contents

Major players in the internet search portals market are Google LLC, Yahoo!, Inc., Bing A Microsoft Company, Baidu, Inc., and Ask SA.

The global internet search portals market is expected to grow from $194.78 billion in 2020 to $207.05 billion in 2021 at a compound annual growth rate (CAGR) of 6.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $421.99 billion in 2025 at a CAGR of 19.5%.

The internet search portals market consists of sales by entities (organizations, sole traders, or partnerships) that operate websites that provide a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format.This industry includes internet search web sites and covers other additional Internet services such as e-mail, connections to other web sites, auctions, news, other limited content and serves as a home base for internet users.

Only goods and services traded between entities or sold to end consumers are included.

Joint ventures between online portals and new publishers are trending within the internet search portal market as news consumers are preferring online, mobile news over the print news media.News publishers are suffering a deep decline in revenues with global digitalization and are facing challenges for survival.

With this, conflicts between new publishers and online portals are also intensifying.According to a digital news report published in 2020, about 77% of South Korean newsreaders have access to online news portals and an average of 30% in 36 other countries.

Naver, one of the biggest online portals in Korea participated in 13 media joint ventures with Korean news publishers by 2017. In 2019, Google and Wordpress.com formed a joint venture to create a news publishing platform "Newspack" which is a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms. Wordpress.com received $2.4 million in funding from Google and its partners for building a news publishing platform. In this digital era, it is apparent that online platforms will replace people’s print news consumption which is resulting in joint ventures, partnerships, and collaborations between online portals and news publishers that is trending currently within the market.

The internet search portals market covered in this report is segmented by a website into operating websites, internet search websites, others, by application into personal, commercial.

In 2019, Yahoo Japan, a Japan-based subsidiary of SoftBank entered into a merger agreement with Line Corporation, which is a subsidiary of Naver for an undisclosed amount.With the merger, SoftBank and Naver believe that search portal Yahoo Japan will be positioned better, and Line’s messaging app and other businesses will be efficient to compete against competitors from the United States and China.

Line Corporation, a Tokyo-based subsidiary of the South Korean internet search engine company Naver Corporation whose main focus is associated with the development of mobile applications and internet services, particularly the Line communication app.

Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period.Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers.

According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51 % of the global base of 3.9 mobile users. In 2018, on average 6 hours was spent by the US adults over digital media such as apps and websites, among which 3.6 hours are shared by mobile internet compared to 2 hours over a desktop which depicts the increasing mobile internet utilization. In 2019, according to a survey conducted by Pew Research, about 37% of the US adults preferred accessing the internet through their smartphones which have doubled in the last five years. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals.

Increasing antitrust and privacy issues with the online search are expected to hinder the market growth of the internet search portals market.Search portals collect and use information such as IP address, location status, and other data from the user’s history and sell the information to advertisers for delivering targeted ads and more.

Unfair practices of internet search portals result in the dominance of the market with few players and reduce the market share of other opponents. In 2018, the EU fined Google $5.1 billion in the android antitrust case. Again in 2019, the EU Commission fined Google €1.49BN for antitrust violations in search ad brokering, which relates to Google selling advertising space related to searches carried out on third-party websites. Google holds a significantly large %age of market share and it was obliged to create a search choice screen for android users upon setup of a new device as a result of antitrust and regulatory activity carried out in Europe around default search on android devices. EU Commission found at least one clause resulting in unfair competition in 200 tailored agreements with major sites that use AdSense. Thus, increasing antitrust and privacy issues with online search portals are expected to hinder the market.

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