1. Market Research
  2. > E-Services Market Trends
Internet Search Portals Global Market Report 2021: COVID 19 Impact and Recovery to 2030

Internet Search Portals Global Market Report 2021: COVID 19 Impact and Recovery to 2030

  • May 2021
  • 175 pages
  • ID: 6071872
  • Format: PDF
  • The Business Research Company

Summary

Table of Contents

Major players in the internet search portals market are Google LLC, Yahoo!, Inc., Bing A Microsoft Company, Baidu, Inc., and Ask SA.

The global internet search portals market is expected to grow from $194.78 billion in 2020 to $207.05 billion in 2021 at a compound annual growth rate (CAGR) of 6.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $421.99 billion in 2025 at a CAGR of 19.5%.

The internet search portals market consists of sales by entities (organizations, sole traders, or partnerships) that operate websites that provide a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format.This industry includes internet search web sites and covers other additional Internet services such as e-mail, connections to other web sites, auctions, news, other limited content and serves as a home base for internet users.

Only goods and services traded between entities or sold to end consumers are included.

Joint ventures between online portals and new publishers are trending within the internet search portal market as news consumers are preferring online, mobile news over the print news media.News publishers are suffering a deep decline in revenues with global digitalization and are facing challenges for survival.

With this, conflicts between new publishers and online portals are also intensifying.According to a digital news report published in 2020, about 77% of South Korean newsreaders have access to online news portals and an average of 30% in 36 other countries.

Naver, one of the biggest online portals in Korea participated in 13 media joint ventures with Korean news publishers by 2017. In 2019, Google and Wordpress.com formed a joint venture to create a news publishing platform "Newspack" which is a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms. Wordpress.com received $2.4 million in funding from Google and its partners for building a news publishing platform. In this digital era, it is apparent that online platforms will replace people’s print news consumption which is resulting in joint ventures, partnerships, and collaborations between online portals and news publishers that is trending currently within the market.

The internet search portals market covered in this report is segmented by a website into operating websites, internet search websites, others, by application into personal, commercial.

In 2019, Yahoo Japan, a Japan-based subsidiary of SoftBank entered into a merger agreement with Line Corporation, which is a subsidiary of Naver for an undisclosed amount.With the merger, SoftBank and Naver believe that search portal Yahoo Japan will be positioned better, and Line’s messaging app and other businesses will be efficient to compete against competitors from the United States and China.

Line Corporation, a Tokyo-based subsidiary of the South Korean internet search engine company Naver Corporation whose main focus is associated with the development of mobile applications and internet services, particularly the Line communication app.

Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period.Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers.

According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51 % of the global base of 3.9 mobile users. In 2018, on average 6 hours was spent by the US adults over digital media such as apps and websites, among which 3.6 hours are shared by mobile internet compared to 2 hours over a desktop which depicts the increasing mobile internet utilization. In 2019, according to a survey conducted by Pew Research, about 37% of the US adults preferred accessing the internet through their smartphones which have doubled in the last five years. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals.

Increasing antitrust and privacy issues with the online search are expected to hinder the market growth of the internet search portals market.Search portals collect and use information such as IP address, location status, and other data from the user’s history and sell the information to advertisers for delivering targeted ads and more.

Unfair practices of internet search portals result in the dominance of the market with few players and reduce the market share of other opponents. In 2018, the EU fined Google $5.1 billion in the android antitrust case. Again in 2019, the EU Commission fined Google €1.49BN for antitrust violations in search ad brokering, which relates to Google selling advertising space related to searches carried out on third-party websites. Google holds a significantly large %age of market share and it was obliged to create a search choice screen for android users upon setup of a new device as a result of antitrust and regulatory activity carried out in Europe around default search on android devices. EU Commission found at least one clause resulting in unfair competition in 200 tailored agreements with major sites that use AdSense. Thus, increasing antitrust and privacy issues with online search portals are expected to hinder the market.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.

ref:plp2021

Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on