1. Market Research
  2. > Food
  3. > Processed Food
  4. > Cereal Products Market Trends
Southeast Asia Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Southeast Asia Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • May 2021
  • 110 pages
  • ID: 6074773
  • Format: PDF
  • Mordor Intelligence LLP
Up to $700 off Until Aug 10th 2021


Table of Contents

Search Inside

Southeast Asia bakery products market was valued at USD 13,470.18 Million in 2020 and is projected to grow at a CAGR of 7.67% during the forecast period (2021 - 2026)

The COVID-19 pandemic resulted in the generation of opportunities for many bakery industry private players to emerge in the markets to cater to the inflated demand. The demand for innovative biscuit products is consistently high in the developed countries because bakery products are a quick and convenient source of nutrition and energy.

However, The government worldwide has proactively responded to the situation to control the spread of the disease through proper awareness, and efforts have been made to provide staple food to all sections of society in these disturbing times. This factor has sustained the demand for snack food, including bakery products, in the global market during the COVID-19 pandemic.

SEA consumers are looking for value addition in the bakery products market in terms of health, specific certifications like halal and kosher, freshness, and new products with innovative flavors.?

In response to consumer demand with prevalence of obesity, the bakery industry in Southeast Asia has increased the availability and variety of healthy baked goods, such as high-fiber breads, gluten-free ranges, and low-fat flat breads. Many breads, cakes, and pastry products have also been launched with added benefits, or highlighting health-related properties, such as multi-grain or whole-grain, as well as claims, such as low/no/reduced fat and no additives/preservatives.?

Additionally, Southeast Asian consumers are continuously on the lookout for new flavors, and artisan bakers are rolling out flavorful specialty bread creations, contributing to the upgradation of bread baskets. Some flavors have become quite common, like pandan, black sesame, salted egg yolk, and lychee. ? For instance: Mighty White Bakery in Malaysia in 2019 launched its latest spicy packaged bread, Flossy Bun Original Chicken Floss with Sambal Nasi Lemak, which contains spicy sambal as a filling.?

Key Market Trends
Increased Demand For Artisanal and Healthy Products

There has been a significant increase in the demand for natural/organic food products. Consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients, which are used in quantities that do not comply with governmental standards in food products.

Southeast Asian consumers are increasingly adopting western-style diets containing wheat, high protein content. Thai consumers, particularly, are seeking healthier diets. This has pushed companies to produce gluten-free baked goods and natural bakery products. In 2021, Mondelez launched its gluten-free Oreo chocolate sandwich cookies. The gluten-free option is available for both its traditional and its Double Stuff Oreo variants.

Snack products with claims of being natural and organic have witnessed increased demand in Malaysia and Singapore, and this concept has been evolving across other markets as well. The increased consumer demand for nutritious products and the rising clean-label claims on products accelerate market growth in the region. Product launches with various label claims, such as “no artificial additives”, “no preservatives” “non-GMO”, and “reduced sugar”, are becoming increasingly popular.

Indonesia Accounted For the Largest Market Share

By country, Indonesia accounted for the largest share of the market studied in 2020, However, Myanmar is expected to register the fastest growth, recording a CAGR of 10.13% during the forecast period.

This is majorly due to ramped-up product innovation across the region, The bakery products market is experiencing significant growth, as players operating in this market are continuously differentiating their offerings in terms of ingredients, flavors, composition, and packaging types. These players aim to sustain themselves in this competitive market.

There is an influence of western flavors and culture on some Southeast Asian countries, particularly in Indonesia. Here, consumers are increasingly seeking convenience foods, which presents opportunities for the bakery products industry.

With an aim to differentiate their product offerings and broaden their customer base, the leading players are attracting those consumer groups with specific interests. Products with organic/natural and vegan ingredients, and products with special ingredients are becoming prominent.

Competitive Landscape
The leading key players in the market include QAF Limited (Gardenia Bakery KL SDN BHD), President Bakery Public Company Limited, PT Nippon Indosari Corpindo TBK, Mondelez International Inc, and others.? Product innovation is one of the key strategies adopted by the leading bakeries and companies operating in the bakery products market. Innovation in terms of flavors and attractive cake and artisanal product design and lucrative packaging of the bakery products are focused by the companies in order to increase the brand sale by attracting the target consumers.?

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
10% Off


  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Baking Ingredients Market by Type, Application And Region - Forecast to 2026

  • $ 4950
  • April 2021
  • 264 pages

The most widely used baking ingredients in the market are baking powder & mixes, starch, oils, fats & shortenings, enzymes, and emulsifiers. The global baking ingredients market is estimated to ...

  • APAC
  • Europe
  • Bakery
  • Food Additive
  • Industry analysis
  • Bread Consumption
  • Bakery Production

Bakery Products Markets in China $ 4000 January 2021


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on