1. Home
  2. > Pharmaceutical
  3. > OTC
  4. > Dietary Supplement Market Trends
Gummy Supplements Market- Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)

Gummy Supplements Market- Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)

  • May 2021
  • 132 pages
  • ID: 6079815
  • Format: PDF
  • Mordor Intelligence LLP


Table of Contents

Search Inside

The global gummy supplements market was valued at USD 3,515.08 million in 2020, and it is projected to register a CAGR of 4.88% during the forecast period (2021-2026).

The COVID-19 crisis has impacted the overall gummy supplements industry, as many stores were shut down or were reducing their business hours. For instance, Walmart announced that it would modify its store hours in response to the pandemic, while other retailers planned to temporarily close their stores. Many companies shortened their working hours to help employees restock shelves overnight and clean stores. Owing to the above-mentioned factors, online distributors are recording an increased interest, as home-bound consumers are exploring retail alternatives.

The growing share of consumption of multivitamins in a different format is one of the most favorable reasons for the growth of gummies supplements. Furthermore, chewable have a strong preference among most kids, followed by adults, giving more opportunities for the manufacturers to innovate in terms of color, taste, and sizes and offering gummies a primary positioning in Europe, Asia, Australia & New Zealand, and Latin America.

The North American market for gummies supplement is one of the dominant markets, where most of the product launches are pivoted toward pregnancy/breastfeeding and joint health products. On the other hand, oral, energy, and stamina products were launched in Europe and Asia.

Key Market Trends
Availability of Gummy Supplements in Different Flavors, Especially for Kids

Children are generally hesitant to eat nutritious food, which often leads to deficiency disorders. Thus, parents are resorting to easily chewable nutraceutical products available in different formats, shapes, and flavors, such as gummy supplements. Since nutraceutical products these days are shaped, like bears, fruits, flowers, etc., and come in different delectable flavors, they offer a fun, flavorful, and convenient way of meeting children’s health needs. Further, these days, parents are becoming more than ever conscious of trustworthy vitamins supplement for their kids, thus, companies are looking at it as an opportunity by providing an organic ingredient-based gummy supplement to target children’s consumer base. For instance, recently in 2021, Nature’s Truth has expanded its line of vitamin gummy with three products focused on children’s needs. The product range includes children’s multivitamin gummies, Vitamin C gummies, and elderberry gummies. The new gummies are vegetarian, non-GMO, and free of gluten, dairy, and artificial flavor. They sold in such natural flavors, such as berry burst and honey lemon.

North America Leads the Gummy Supplements Industry

The global gummy supplements market is likely to be driven by the North American region, which has been witnessing a significant Y-o-Y-on-year growth rate. The increasing demand for vitamin C and vitamin D, along with heart health, stamina-boosting, and bone health products, is a major factor propelling the growth of the gummy segment. In 2017, NBJ reported that in the United States, adult gummy products accounted for 65% of all gummy supplements.

Furthermore, products that are specifically aimed at children are boosting innovation, particularly those addressing immune and gut health, which are expected to gain more traction over the coming years. The North American market may also witness increased demand for vegan/plant-based products in various fruit flavors, which may further contribute to the development of gummy supplements in the region.

Competitive Landscape
The global gummy supplements market is fragmented and competitive in nature, with a strong presence of major players dealing in the pharmaceutical industry, along with domestic players catering to the confectionery segment. The market is expected to witness innovation in terms of formats, serving per size, and flavors, to facilitate the growing set of adult end consumers. Some of the key players in the gummy supplements market include Nestle SA, Bayer AG, Pfizer Inc., Church & Dwight Inc., The Honest Company Inc., and Pharmavite LLCGlaxoSmithKline (GSK), Bayer AG, Church & Dwight Co. Inc., and Unilever PLC (OLLY).

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Customized Premixes Market by Type, Application, Form, Function and Region - Global Forecast to 2027

  • $ 4950
  • December 2022
  • 288 pages

The global customized premixes market is estimated to be valued at USD 1.9 billion in 2022. It is projected to reach USD 2.5 billion by 2027, with a CAGR of 5.5%, in terms of value between 2022 and 2027. ...

  • World
  • APAC
  • Dietary Supplement
  • Vitamin
  • Industry analysis
  • Health Insurance Claims
  • Retail Revenue

Vitamins in Ukraine $ 990 September 2021


Reportlinker.com © Copyright 2023. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on