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Global Device-as-a-Service Market By Component, By Device Type, By Organization Size, By Industry Vertical, By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

Global Device-as-a-Service Market By Component, By Device Type, By Organization Size, By Industry Vertical, By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

  • June 2021
  • 280 pages
  • ID: 6131409
  • Format: PDF
  • KBV Research


Table of Contents

The Global Device-as-a-Service Market size is expected to reach $311.5 billion by 2027, rising at a market growth of 35.5% CAGR during the forecast period. The device as a service (DaaS) refers to the management of every type of hardware such as laptops, smartphones, desktops, and others, with software, which is operated on the hardware. The DaaS vendors provide their services to customers on a contract basis with a monthly subscription fee. In addition, it is a cloud-based delivery model, thereby making it easier for customers to run on their gadgets from any location as this service does not depend on their network, device, and location. This system has an architecture, which helps numerous customers to access a single instance of a software app across the single instance architecture.

The swift adoption of subscription-based service models, greater policy compliance and decrease in help desk volume are estimated to fuel the growth of the market. Additionally, rising demand for DaaS across several industry verticals, growing requirement for cost-efficient solutions, and increasing requirement for highly safe devices & better stability would also surge the market growth during the forecast period. Moreover, aspects like technological improvements, rising advancements of web services, ever-changing business requirements, growing adoption of IoT, and increasing penetration of high-speed internet networks are also anticipated to bolster the growth of the DaaS market.

The swift adoption of the subscription-based services model is among the key factors fueling the device-as-a-service market. These subscription-based DaaS models enabled users to shift from the huge cost of getting the latest technology from a capital expenditure (CapEx) to an operating expense (OpEx). Due to this, several small, mid-sized, and large enterprises can allocate their funds to strategic initiatives, which can generate more revenue.

Impact of COVID-19

The global Covid-19 pandemic has affected almost every domain of society. There were several restrictions imposed by the governments across the world, which have some kind of impact on various industries. The DaaS market has witnessed a surge in demand due to the pandemic. It is due to the work-from-home culture, which supported the companies to adopt advanced technologies for the employees working remotely.

The device-as-a-service model is gaining traction among companies because it offers pre-configured hardware like laptops, desktops, tablets, and smartphones, along with customized software. In addition, the outbreak of COVID-19 has led to increased cyberattacks, and remote employees are the major targets for hackers. The device-as-a-service model is very useful since it is an all-inclusive managed solution that has its own cyber defense toolkit. In addition, the service providers are liable to ensure that every device has updated security software and are protected from harmful malware. It also ensures that hardware follows the enterprises’ individual security protocols over passwords, approved content, and data logging.

Component Outlook

Based on Component, the market is segmented into Hardware, Software and Services. The services segment would witness a high growth rate over the forecast period. The Device-as-a-service model consists of a range of support & maintenance services. In addition, it includes a group of device lifecycle services that involve deployment & integration, installation, repair & maintenance services, and asset recovery services according to the needs of the end-users. Such types of services provide more flexibility as it can be customized and optimized. Several OEMs deliver direct services according to the contract.

Device Type Outlook

Based on Device Type, the market is segmented into Desktops, Laptops, Notebooks & Tablets and Smartphones & Peripherals. Smartphone & Peripherals devices type is estimated to witness the highest growth rate over the forecast period. The DaaS solutions for smartphones provide companies the advantages of reduced costs, access to the latest technologies, better predictable prices, and robust enterprise security. There is an increasing demand for smartphones witnessed in the last few years.

Organization Size Outlook

Based on Organization Size, the market is segmented into Small & Medium-sized Enterprises and Large Enterprises. Small & medium-size enterprise is projected to acquire the largest market size in the device-as-a-service market over the forecast period. Small & medium-sized enterprises are increasingly adopting the operating expenses (OpEx) business model above capital expenditure (CapEx). Device-as-a-service helps companies to prioritize their funds by leasing hardware & related services rather than buying high-cost hardware devices.

Industry Vertical Outlook

Based on Industry Vertical, the market is segmented into Telecom & IT, BFSI, Healthcare & Life Sciences, Educational Institutions, Government & Public Sector and Others. The deployment of device-as-a-service in the IT & telecommunication sectors assists the organization to decrease the IT budgets by offering affordable prices for renting of hardware, reduce downtime, and proper management of devices by offering security & software services. Organizations such as Accenture and Sprint Connect utilize device-as-a-service delivered by HP; usage of device-as-a-service solutions assists these enterprises to enhance their efficiency & productivity and also save time & costs.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America emerged as a leading region of the global device-as-a-service market in 2020. Factor such as the rising demand for device-as-a-service from the IT & telecommunications industry is supporting the growth of the regional market. There are many IT & telecommunication companies like Microsoft, AT&T, and Apple, which are based in this region.

The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation, and Apple, Inc. are the forerunners in the Device-as-a-Service Market. Companies such as HP, Inc., Dell Technologies, Inc., and The ODP Corporation are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dell Technologies, Inc., Lenovo Group Limited, Microsoft Corporation, Cisco Systems, Inc., Apple, Inc., HP, Inc., StarHub AG (Asia Mobile Holdings Pte. Ltd.), Synnex Corporation, Softcat PLC, and The ODP Corporation (Compucom).

Recent strategies deployed in Device-as-a-Service Market

Partnerships, Collaborations, and Agreements:

May-2021: Dell Technologies extended its collaboration with Equinix, an American multinational company. This expansion aimed to widen the availability of Dell Technologies APEX through Equinix International Business Exchange data centers. Through this Dell-managed infrastructure and Platform Equinix, companies can fulfill the unpredictable IT & storage needs more effectively when any entity subscribes to APEX Data Storage Services at an Equinix location.

Apr-2021: Lenovo came into collaboration with Nutanix, an American cloud computing company that sells software, cloud services, and software-defined storage. This collaboration aimed to introduce an As-a-Service solution for Hosted Desktops to assist IT decision-makers to develop the latest remote hybrid workforce model. Lenovo TruScale is Lenovo’s first solution for Hosted Desktops along with Nutanix, which delivers organizations with a comprehensive and more safe remote work solution.

Apr-2021: Synnex entered into a distribution agreement with Printix.net ApS, a leading provider of secure cloud print management services. Under this agreement, SYNNEX would distribute the Printix Cloud Print Management solution, which is a comprehensive service that assists companies to manage & control print infrastructure and also offer modern printing features from any device to any printer.

Product Launches and Product Expansions:

Apr-2021: HP introduced the expansion of HP+, the smartest printing system. This system is designed for individuals and small enterprises. In addition, the system is powered by the latest cloud-based ecosystem and makes printing safer, efficient, and sustainable.

Mar-2021: Cisco unveiled Cisco Plus, the company’s unique as-a-service strategy. It will bring flexible buying and consumption models to users. In addition, Cisco Plus provides top-class networking, compute, security, applications, storage, and observability solutions as-a-service with integrated subscriptions, which are simple to the consumer, easy to use, and offer an unparalleled experience.

Dec-2020: Microsoft Teams launched Device as a Service, which can transform the modern meeting room. With Microsoft, organizations would able to access the products of their requirement on a subscription basis, which decreases the requirement for huge hardware investments.

Oct-2020: Dell Technologies expanded its as-a-Service capabilities with Project APEX. The product expansion aimed to streamline the way customers & partners access Dell technology on-demand over servers, storage, hyperconverged infrastructure, networking, PCs, and wider solutions. Project APEX would unite the company’s as-a-Service & cloud strategies, go-to-market efforts, and technology offerings. Companies can have a constant as-a-Service experience when they operate workloads that include edge locations, on-premises, and public clouds.

Scope of the Study

Market Segments covered in the Report:

By Component

• Hardware

• Software

• Services

By Device Type

• Desktops

• Laptops, Notebooks & Tablets

• Smartphones & Peripherals

By Organization Size

• Small & Medium-sized Enterprises

• Large Enterprises

By Industry Vertical

• Telecom & IT


• Healthcare & Life Sciences

• Educational Institutions

• Government & Public Sector

• Others

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Dell Technologies, Inc.

• Lenovo Group Limited

• Microsoft Corporation

• Cisco Systems, Inc.

• Apple, Inc.

• HP, Inc.

• StarHub AG (Asia Mobile Holdings Pte. Ltd.)

• Synnex Corporation

• Softcat PLC

• The ODP Corporation (Compucom)

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