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Middle East and Africa False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type, Material, and Distribution Channel

Middle East and Africa False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type, Material, and Distribution Channel

  • July 2021
  • 80 pages
  • ID: 6134330
  • Format: PDF
  • The Insight Partners


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The false eyelashes market in MEA is expected to grow from US$ 80.71 million in 2021 to US$ 121.36 million by 2028; it is estimated to grow at a CAGR of 6.0% from 2021 to 2028.

Growth in demand with social media as enabler is also bolstering the growth of the industry.There is an emerging trend of promoting false eyelashes on social media platforms.

Manufacturers have been profoundly relying upon social media influencers to make their brand image among buyers.Nowadays, people prefer social media compared to magazines to understand the current fashion trends.

What’s trending is dictated well by YouTubers and other social media influencers rather than unapproachable fashion runways or magazine spreads like back in the day.Public figures from Instagram and YouTube regularly endorse these products and even post tutorials on applying them over the face.

For instance, the Lashify brand has mostly marketed its false eyelashes through social media platforms. Most of these beauty giants rely on social media influencers to promote their products. Also, Estée Lauder invests about 75% of its marketing budget on such influencers. Consumers are getting inclined toward investing in false eyelashes to enhance their appearance on social media platforms by clicking selfies and other pictures and uploading them on social media through Facebook and Instagram. Now, trends are majorly dictated by millions of influencers and what exists in Instagram feeds. Hence, the increase in demand for false eyelashes among social media platforms strongly complements the growth of the false eyelashes market, is among the other factors expected to positively influence the demand for false eyelashes.

The COVID-19 outbreak has impacted distinguished industries differently.Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market.

The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes.The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses.

The pandemic has had the most influence on the production, logistics, and tourism & travel industries.The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus.

Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products Turkey has the highest number of COVID-19 cases in the Middle East and Africa, followed by South Africa and the UAE, among others. The UAE was the first country in the Middle East and Africa to report a confirmed case of COVID-19. Due to lockdown in the Middle East and African countries, various consumer goods companies remain closed which led to the reduction in the sale of various products which has negatively impacted the market for false eyelashes market in the region.

The supermarkets and hypermarkets segment led the false eyelashes market based on distribution channel in 2020.Supermarket and hypermarkets accounted for a significant share of the overall sales of false eyelashes in 2020.

These stores have focused on providing various categories set up to entice the customers and deliver them a facility to choose from several brands before making a purchase.However, the rising establishment of supermarkets and general merchandisers are benefiting false eyelash manufacturers.

Consumer buying behaviour also signify that consumer tend to buy products to find a maximum variety of products under one roof because of hectic schedules and the fast-moving modern lifestyle.This is projected to develop the supermarket and hypermarkets segment over the coming years.

Economic growth in major advanced economies has been stagnant in the past decade owing to the change in demographics and slow growth of working-class people. However, hypermarkets offer a wide assortment of products at discounted prices as well as the opportunity for consumers to indulge in bulk buying. This is often the attraction of hypermarkets as consumers are pulled in by the product variety and the relatively low prices., which is ultimately drives the false eyelashes market.

The overall MEA false eyelashes market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining overview and forecast for the MEA false eyelashes market with respects to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the MEA false eyelashes market. American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PDC Brands are among a few players operating in the MEA false eyelashes market.

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