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Asia Pacific Flavor Masking Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type and Application

Asia Pacific Flavor Masking Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type and Application

  • July 2021
  • 132 pages
  • ID: 6134579
  • Format: PDF
  • The Insight Partners


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The flavor masking agents market in Asia Pacific is expected to grow to US$ 103.59 million by 2028 from US$ 73.56 million in 2021. The market is estimated to grow at a CAGR of 5.0% from 2021 to 2028. The Asia Pacific flavor masking agents market is experiencing a considerable increase in value as a result of increased consumer emphasis on adopting a healthier lifestyle. The growth is attributed to increasing consumer preferences for healthy eating, trend towards natural & organic foods, and the growing demand for convenience food. An ergogenic diet is in demand as exercise and a healthy lifestyle are common worldwide. Protein shakes, electrolyte-rich beverages, and other sports nutrition items usually have a bitter and unpleasant flavor. Increased consumption of sports nutrition due to rising disposable income is anticipated to drive the demand for flavor masking agents. Owing to increasing pressure and competitiveness in sports, as well as rising disposable income, an ergogenic diet is in high demand. Some of the most common sports drinks are basically electrolyte-rich flavored water. Since sweating during exercise may cause dehydration and electrolyte imbalances, fluids aid in adjusting blood volume while providing essential salts and decreasing core body temperature. These drinks come in a variety of fruit flavors that mask the taste of electrolytes and add a burst of flavor to a mundane water-based beverage. Acidification of the substance with acidulants such as citric acid, acetic acid, or maleic acid is a popular approach to dealing with bitterness and off-notes. These products are then flavored with citrus fruit flavors to balance out the acidity. Protein supplements are another common nutritional commodity among bodybuilders. Protein powders in the form of concentrates, isolates, and hydrolysates are stored by fitness enthusiasts. The bitter taste of protein supplements is the main issue. Masking is usually accomplished by adding a strong flavor that overrides the bitter notes or by combining compounds that block taste receptors and prevent bitter compounds from binding. Bitterness has been successfully reduced in many products using flavor masking agents such as acetate and gluconate in conjunction with L-arginine. Several companies have succeeded in launching targeted protein products that have received positive feedback for their flavors. Hence, the increase in demand for natural ingredients and additives, along with new product developments, is strongly complementing the growth of flavor masking agent market.
The COVID-19 is anticipated to cause a loss of more than 3 Billion in the Asia Pacific region.The consequence and impact can be even worse and totally depends on the spread of the virus.

The government of Asia Pacific is taking possible steps to reduce its effects by announcing lockdown, and thus, impact the revenue generated by the market.The Airports Council International (ACI) Asia Pacific warned that the prolonged duration of the COVID-19 would drastically impact the region’s airports’ connectivity and economic sustainability, significantly restricting them from achieving previously forecasted growth prospects.

Such closures are anticipated to negatively impact market growth in the coming period. Till now, India has the highest number of COVID-19 confirmed cases.
The Asia Pacific flavor masking agents market based on application, the market is bifurcated into food & beverages, pharmaceuticals and nutraceuticals, and others.The food & beverages segment accounted for the highest share in 2020 and pharmaceuticals and nutraceuticals segment is expected to be the fastest growing during forecast period.

A pharmaceutical formulation with a pleasant taste is preferred by the consumer.The mechanisms of taste-masking strategies often depend on two main approaches: the first is to mask the unpleasant taste with sweeteners, flavors, and effervescent agents; and the second is to prevent the interaction of bitter/unpleasant drugs with taste buds.

Sweetness is the simplest method for masking taste, especially in pediatric formulations, chewable tablets, and liquid formulations.Granulation is one of the methods used to mask the taste of a slightly bitter substance.

The floor area of the bitter material that comes into contact with the tongue during oral intake is reduced by granulation. As pharmaceutical products contain a high concentration of protein, vitamins, and minerals, using a flavor masking agent is important. Customers do not prefer drugs that are bitter or unpleasant. Taste-masking techniques help improve consumer acceptance of medicines. Therefore, the pharmaceutical industry’s demand for flavor masking agents is expected to drive market growth.
The Asia Pacific flavor masking agents market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the Asia Pacific flavor masking agents market with respect to all the market segments.Also, multiple primary interviews have been conducted with industry participants to validate the data as well as to gain more analytical insights into the topic.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Asia Pacific flavor masking agents market. Carmi Flavor & Fragrance Co., Inc.; Cargill, Incorporated; GEO Specialty Chemicals, Inc.; Keva Flavors Pvt. Ltd.; Roquette Freres; DSM Corporation; Symrise Ag; GPT Pharmaceuticals Pvt. Ltd.; Sensient Technologies Corporation; and Archer Daniels Midland Company are among the leading companies in the Asia Pacific flavor masking agents market.

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