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Europe Pet Oral Care Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Animal, Product, End User, and Distribution Channel

Europe Pet Oral Care Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Animal, Product, End User, and Distribution Channel

  • July 2021
  • 128 pages
  • ID: 6134652
  • Format: PDF
  • The Insight Partners


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The pet oral care products market in Europe is expected to grow from US$ 485.48 million in 2021 to US$ 758.64 million by 2028; it is estimated to grow at a CAGR of 6.6% from 2021 to 2028. Pets are believed to promote active lifestyle with companionship and have also been able to detect oncoming epileptic seizures. They help bring social, emotional, and cognitive developments in children as well as relieve stress and anxiety in adults. Studies have shown that the dog owners have 36% lower risk of dying from cardiovascular disease and 11% lower risk of getting cardiac arrest. As per the European Pet Food Industry Federation (FEDIAF), cats remain the most popular pet in European households, with a population of 74.4 million. The popularity of dogs is also growing as there were 66.4 million pet dogs in the EU (84.9 million in Europe and Russia) in 2017, compared to 63.7 million (82.2 million) in 2016. According to the People’s Dispensary for Sick Animals (PDSA) Animal Wellbeing (PAW) Report 2019, 50% of the UK population owns a pet. Also, 24% of the UK adults have a cat with an estimated population of 10.9 million pet cats, while 26% of them own a dog with an estimated population of 9.9 million pet dogs. Hence, the growing adoption of pets for companionship is fueling the growth of the pet oral care products market in Europe.
Italy and Spain have registered the maximum number of COVID-19 cases and deaths in Europe.However, the animal health industry in European countries has experienced minimal effects.

The rapid increase in pet care spending in developed markets such as the UK, Germany, and France has been accompanied by a surge in demand from newer and more dynamic markets.In many countries, millennial population increasingly seeing pets as an alternative to children.

However, in the short-term, the COVID-19 pandemic has had mixed effect on the European pet oral care products market due to the discontinuation of veterinary practices for weeks, as a part of containment measures.Also, the shuttering of adoption centers in several countries slowed the rate of pet ownership in 2020.

Irrespective of this, many countries in Europe have seen a rise in pet adoption from late 2020.
Based on product, the pet oral care products market is segmented into mouthwash/rinse, toothbrush and paste, dental cleansing sprays, anti-plaque pens, and other product types.In 2020, the toothbrush and paste segment held the largest share.

In a study in beagles, When the dogs’ teeth were brushed daily or every other day, a specific brushing protocol applied by trained technicians with one type of toothbrush and paste resulted in a statistically significant reduction in mean mouth plaque and calculus scores.Brushing less frequently was ineffective, with no significant difference between the control and weekly or every-other-week brushing groups.

Regular brushing with a dog-specific toothbrush and toothpaste as well as certain toys and treats formulated to reduce bacteria in the mouth help maintain the proper oral hygiene in pets.Pet owners failing to meet the follow-up schedule for oral hygiene results in quick plaque and tartar build-up on scaled and polished clean teeth.

Brushing dogs’ teeth using a soft-bristle toothbrush and toothpaste designed for pets is by far the most effective form of dental preventative care. Plaques can be displaced by simple mechanical disruption as the teeth are brushed. Although daily brushing must be a goal, brushing pets’ teeth at least three-times a week is needed to make a difference.
The overall Europe pet oral care products market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining overview and forecast for the Europe pet oral care products market with respect to all the segments.Also, multiple primary interviews have been conducted with industry participants to validate the data as well as to gain more analytical insights into the topic.

The typical participants of this process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe pet oral care products market. Vetoquinol SA; Dechra Pharmaceuticals PLC; AllAccem, Inc.; Virbac; CEVA; Nestle; and Mars, Incorporated are among a few players operating in the Europe pet oral care products market.

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