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Europe Prepared Flour Mixes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Category and Application

Europe Prepared Flour Mixes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Category and Application

  • June 2021
  • 104 pages
  • ID: 6134656
  • Format: PDF
  • The Insight Partners


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The Europe prepared flour mixes market was valued at US$ 6,439.0 million in 2020 to US$ 9,313.8 million by 2028; it is expected to grow at a CAGR of 4.8% from 2021 to 2028. Prepared flour mixes are ready to use ingredients containing flour, salt, sugar, fat, leavening agents, emulsifiers, and other such ingredients used in bakery. These premixes are mixed with a liquid agent such as water, milk, egg, or oil to prepare the final products. The major factors driving the market growth of prepared flour mixes are the rising adoption of convenience and growth of bakery industry in Europe. Additionally, increasing prevalence of celiac diseases has led to the surge in demand for gluten-free products, which in turn is boosting the sale of gluten-free prepared flour mixes in the region. However, fluctuating raw materials is creating challenges in the growth of market players and thus hampering the overall market growth.

Based on category, the Europe prepared flour mixes market is segmented into gluten-free and conventional.The conventional segment held a larger share of the market in 2020.

The conventional prepared flour mixes are made of traditional ingredients such as salt, sugars, emulsifiers, fats, wheat flour, and dairy products that includes gluten. The price of conventional prepared flour mixes is less compared to gluten-free bakery products. The conventional prepared flour mixes can have adverse health issues and can lead to celiac disease, which is an autoimmune disorder caused due to the consumption of gluten, thus can hinder the adoption of conventional prepared flour mixes in the food & beverage industry

By country, the Europe prepared flour mixes market is segmented into Germany, France, the UK, Italy, Russia, Greece, and Rest of Europe.In 2020, Germany accounted for the largest share in the Europe prepared flour mixes market.

Prepared flour mixes are used as an ingredient in bakeries as they provide a consistent level of quality each time along with shorter production time. The ease in the stocking and storing of such mixes along with the optimal use of flour to minimize cost has increased the demand from the bakery sector in the country.

The COVID-19 crisis has had an abrupt impact on the Europe economy and triggered unprecedented policy responses across the region.It has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns.

In Europe, the UK, France, and Russia are the hardest-hit countries by the coronavirus outbreak.Member states have implemented drastic measures and travel restrictions, including partially closing their borders.

This is anticipated to impact market growth in Europe.The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the region.

Food and beverages is one the world’s major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and production facility shutdown as a result of this outbreak.
Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the prepared flour mixes market.The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage.

The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the prepared flour mixes market.Moreover, the non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the prepared flour mixes market.

However, as the economies are planning to revive their operations, the demand for prepared flour mixes in Europe is expected to rise. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for prepared flour mixes is expected to take huge leaps.

AB Mauri, PURATOS, Lesaffre, ADM, and General Mills, are among the well-established players operating in the Europe prepared flour mixes market.

The overall Europe prepared flour mixes market size has been derived in accordance with to both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe prepared flour mixes market.

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