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Europe Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material ; Gender ; Distribution Channel

Europe Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material ; Gender ; Distribution Channel

  • June 2021
  • 125 pages
  • ID: 6134660
  • Format: PDF
  • The Insight Partners


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The sex toys market in Europe is expected to grow from US$ 9,419.9 million in 2021 to US$ 15,342.3 million by 2028; it is estimated to grow at a CAGR of 7.2% from 2021 to 2028. Increasing number of e-commerce platforms is one of the prominent reasons boosting the adoption of sex toys. Though the use of sex toys in the region is being normalized, majority of the customers prefer hiding their identity while purchasing the toys. Online or E-commerce platform allows customers to hide their identity while purchasing such products, leading to the increase in purchase of sex toys. Moreover, the considerable number of market players are actively entering into the market due to substantial market potential. Such growing presence of online retailers and preference for online platforms to buy sex toys are estimated to drive the growth of the Europe sex toys market during the forecast period.
The Europe sex toys market is segmented on the bases of material, gender, and distribution channel.Based on material, the market is segmented into metal, silicone, plastic, glass, and others.

In 2020, the silicone segment accounted for the largest share.Moreover, the same segment is expected to register the highest CAGR during the forecast period.

Silicone adult toys are tasteless, odorless, hypoallergenic, anti-allergic, waterproof (therefore easy to clean) and nontoxic.Their durable properties also enable them to be heated up and cooled down.

They can be washed in a dishwasher. All these advantages are driving the market growth for the silicone segment.
The European economy is severely affected due to the exponential growth of COVID-19 confirmed cases in the region.Spain, Italy, Germany, France, and the UK are among the most affected European countries.

Also, the number of deaths is high in these countries.The current COVID-19 outbreak has been declared by WHO as a Public Health Emergency of International Concern, according to the International Health Regulation.

Furthermore, lockdown is restricting the transportation system and supply chain, which reduces the retail sales of sex toys in this region.As a result, various companies operating in Europe are witnessing loss.

However, the impact of COVID-19 outbreak is positive on the e-commerce channels sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in ‘sex tech’ products. The rise in production supports the growth of the sex toys market during the pandemic situation. Similarly, According to Quidco (UK), sex toy sales in the UK rose by 25% in the first two weeks of the first lockdown in the country.
The overall Europe sex toys market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the Europe sex toys market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe sex toys market. LELO; LifeStyles Healthcare PTE LTD; Lovehoney Group Ltd.; BMS Factory; TENGA Co., Ltd.; FUN FACTORY GmbH; and WOW Tech International GmbH are among the players operating in the market.

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