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Middle East & Africa Sex Toys Market Forecast to 2028 - COVID-19 Impact & Regional Analysis By Material ; Gender ; Distribution Channel

Middle East & Africa Sex Toys Market Forecast to 2028 - COVID-19 Impact & Regional Analysis By Material ; Gender ; Distribution Channel

  • June 2021
  • 98 pages
  • ID: 6134706
  • Format: PDF
  • The Insight Partners


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The sex toys market in Middle East and Africa is expected to grow from US$ 1,097.9 million in 2021 to US$ 1,618.0 million by 2028; it is estimated to grow at a CAGR of 5.7% from 2021 to 2028. Increasing number of e-commerce platforms is one of the prominent reasons boosting the adoption of sex toys. Though the use of sex toys in the region is being normalized, majority of the customers prefer hiding their identity while purchasing the toys. Online or E-commerce platform allows customers to hide their identity while purchasing such products, leading to the increase in purchase of sex toys. Moreover, the considerable number of market players are actively entering into the market due to substantial market potential. Such growing presence of online retailers and preference for online platforms to buy sex toys are estimated to drive the growth of the Middle East and Africa sex toys market during the forecast period.
The Middle East and Africa sex toys market is segmented on the bases of material, gender, and distribution channel.Based on material, the market is segmented into metal, silicone, plastic, glass, and others.

In 2020, the silicone segment accounted for the largest share.Moreover, the same segment is expected to register the highest CAGR during the forecast period.

Silicone adult toys are tasteless, odorless, hypoallergenic, anti-allergic, waterproof (therefore easy to clean) and nontoxic.Their durable properties also enable them to be heated up and cooled down.

They can be washed in a dishwasher. All these advantages are driving the market growth for the silicone segment.
Economic uncertainties and ongoing conflicts are worsening the condition in the Middle East and Africa.For instance, countries such as Syria, Libya, and Yemen are suffering from violent conflict and cannot implement any public health measures.

Iran was in deep economic recession due to the US sanctions.Also, the major source of economic stabilization in Middle East countries is oil production and export.

However, the recent pandemic is causing turbulence to the economies of Middle East.A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage, are major impacts observed in the region.

E-commerce is popular because it effectively preserves consumers’ privacy by not labelling products with their names and not disclosing customer information during product delivery. E-commerce that comprises business websites, mobile apps, and social media is the most diverse delivery channel. As a result of these developments, the sex toys market is expanding during the pandemic. According to a research study of LovetheSales.com, lingerie and vibrators are common among South Africans, with market demand up 122% and 124 %, respectively in April 2020 compared to April 2019. As a result of the above factors, the impact of COVID-19 outbreak is positive on the sex toys industry.
The overall Middle East and Africa sex toys market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the Middle East and Africa sex toys market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Middle East and Africa sex toys market. Lovehoney Group Ltd.; BMS Factory; and TENGA Co., Ltd. are among the players operating in the market.

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