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North America Frozen Bakery Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type, Category and End-Use

North America Frozen Bakery Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type, Category and End-Use

  • July 2021
  • 119 pages
  • ID: 6134732
  • Format: PDF
  • The Insight Partners


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The North America frozen bakery products market is expected to grow from US$ 6,978.61 million in 2021 to US$ 9,299.63 million by 2028; it is estimated to grow at a CAGR of 4.2% from 2021 to 2028. According to the research published by American Frozen Food Institute, the demand for frozen foods has exceptionally surged accounting for US$ 65 billion sales in the retail segment. This is also expected to significantly drive the frozen bakery products market across North America over the forecast period. Popular frozen bakery products including cookies, cakes, pastries, and sweet desserts are available at majority of the retail outlets, which is one of the key factors attracting large number of consumers leading to increasing product demand. According to United States Department of Agriculture (USDA), the percent of new food product introductions in the US, in the gluten-free category was 7.2% in 2019. A substantial increase in demand for gluten-free frozen bakery products, owing to rising concerns about intestinal diseases caused by consumption of gluten-based products is also expected to propel the market growth in North America over the forecast period. Additionally, presence of majority of the leading manufacturers such as General Mills, Inc.; Dawn Food Products, Inc.; and Bridgford Foods Corporation in the region is expected to bolster the market growth in the forthcoming years. These manufacturers are investing in research and development of new and innovative products to increase the product sales and to meet the changing requirements of customers. However, the rising health issues related to obesity in countries like the US and Canada may hinder the market growth over the forecast period. Moreover, presence of leading companies competing in the same region and offering similar products may affect the market growth in the region.

In case of COVID-19, North America, especially the US, witnessed an unprecedented rise in number of coronavirus cases, which led to the discontinuation of frozen bakery products manufacturing activities.Downfall in other food & beverages producing sectors has subsequently impacted the demand for frozen bakery products during the early months of 2020.

Moreover, decline in the overall bakery products producing activities has led to the discontinuation of frozen bakery products manufacturing projects, thereby reducing the demand for frozen bakery products.Similar trend was witnessed in other North American countries such as Mexico, Canada, Panama, and Costa Rica.

However, the countries are likely to overcome this drop in demand with the economic activities regaining their pace, especially in the beginning of 2021.

Based on product type, the market is segmented into breads and rolls, cakes and pastries, cookies and biscuits, and others.The bread and rolls segment led the North America frozen bakery products market in 2020.

Bread is a staple food prepared from a dough of water and flour.Bread has been a prominent food in many countries for a very long period.

As the breads are prepared from the frozen dough, the biological materials which are present should be viable and metabolically active till the time of baking where these ingredients are denatured or killed.There has been an increase in the usage of bread as a frozen bakery, owing to the inclusion of a wide variety of additives such as fruits, nuts, various fats, and chemical additives that help in improving the texture and flavor and increasing the shelf life of the frozen bread.

The frozen bread dough is used to make different food items such as calzones, deep-dish pizza, cinnamon rolls, sesame breadsticks, and chicken pot pie.

The overall North America frozen bakery products market size has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.

The process also serves the purpose of obtaining an overview and forecast for the North America frozen bakery products market with respect to all the segments pertaining to the region.Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic.

The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the North America frozen bakery products market. The major companies operating in the market include Dawn Food Products, Inc.; Europastry, S.A.; Lantmannen Unibake; Grupo Bimbo S.A.B. de C.V, Aryzta Ag; General Mills, Inc.; Cole’s Quality Foods Inc.; Conagra Brands, Inc.; Associated British Food Plc.; and Bridgford Foods Corporation.

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