1. Market Research
  2. > Travel and Tourism
  3. > Tourism
  4. > Hospitality Market Trends
Cuba Tourism and Hotel Market - Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)

Cuba Tourism and Hotel Market - Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)

  • August 2021
  • 141 pages
  • ID: 6134950
  • Format: PDF
  • Mordor Intelligence LLP


Table of Contents

Search Inside

Tourism has been an integral part of Cuba’s economy and with its year-on-year growth in the number of visitors, tourism and hotel markets have been on a growth track over the years. Cuba has been attracting a growing number of leisure tourists with its beautiful landscapes, beaches, and many other factors which is helping it record increasing market share from tourism to its GDP and more investments into the hotel market. The government’s strategic and intelligent decision to open new opportunities to international hotel chains as a part of the development of tourism in Cuba has resulted in strong operational ties to large tour operators and international airlines, which helped the tourism market expand further. The diplomatic relations with the United States (US), which were re-established in 2015, have largely helped Cuba to fast-growing in popularity as a travel destination. This helped the tourism market to grow and help the hotel industry expand further on the island.

The strong tourism sector in Cuba, which has predominantly been driven by the leisure travel segment majorly, has led to a spike in various hotel and accommodation facilities in the island nation. Considering the various efforts that have been carried out to facilitate ecotourism and owing to the country’s image as a leading destination for high-end tourism, the hotel market has expanded with several investments during the past decade. With the nation’s interest to promote more sustainable practices, the accommodation facilities, including hotels, resorts, and villas have joined hands in maintaining environmental sustainability by focusing on protection of the natural environment through measures, such as effective electricity generation, water desalination, sewage treatment, and garbage disposal system.

COVID-19 has impacted the rising global tourism and hotel industry in a faster manner without leaving time to plan to minimize the damage. The pandemic led the industry toward more unplanned crisis, owing to the faster spreading of the virus, the hotel industry was shut worldwide. The significant markets, such as the United States, Italy, the United Kingdom, France, and Germany, for the international tourist arrivals to Cuba were among the countries, which are affected by the virus in the initial days itself, and the temporary ban on international travel by many countries, which continued till mid-2020 at most regions, resulted in a drop in number of arrivals to the nation during the year. With the country’s positive approach to rebuild trust and to regain growth in tourism and hotel market, the situation is expected to get better, and the market studied is expected to get back to the growth track once the severity of the virus goes down.

Key Market Trends

Increasing Tourist Arrivals to Cuba is Driving the Market

The tourism market recorded a moderate growth rate during the early review period (2017-2018), but owing to the effects of US sanctions, total arrivals to the nation dropped. This downtrend was supported by the sudden COVID-19 pandemic which hit the island nation in early 2020. During the period, the country recorded only about 1.1 million tourist footfalls, which is more than 4 million lesser as compared to previous years. However, the tourist attractions in the country are bringing confidence to the market, especially Havana, Varadero, Trinidad, and Vinales, which are the most popular tourist destinations in Cuba and are well prepared to welcome guests. Havana, the capital of Cuba, with its Spanish colonial architecture, and iconic landmarks such as the National Capitol Building from the 1920s, has been attracting several architectural lovers to the nations. Similarly, Old Havana (Habana Vieja), The Malecón, Castillo de Los Tres Reyes del Morro, and the National Museum of Fine Arts are serving as a must-see in the city and have been attracting tourists.

Growing Tourism Market is Encouraging Expansion of the Hotel Market in the Country

The hotel market in Cuba is growing with the increasing number of tourists to the country. The hotel market is on an expansion path in the nation over the past decades. Tourist arrivals have been on an upward trend during recent years (which reduced in 2020 due to the COVID-19 pandemic), and arrivals to Cuba have been optimistic and grew impressively. The nation continues to flow in line with the global growth rate while increasing its arrivals steadily. To accommodate the growing number of tourists, the hotel market has been recording a growth in total number of bed supply in Cuba. Over the years, the number of establishments in the market increased gradually offering more scope for the establishment of new hotels. Thus, the hotel market is anticipated to continue to grow over the forecast period as well with a slow yet sturdy growth rate.

Competitive Landscape

The report covers major international players operating in the Cuba tourism and hotel market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Reasons to Purchase this report:

The market estimate (ME) sheet in Excel format
3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers


Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on