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Business of the English Premier League 2021-22 - Property Profile, Sponsorship and Media Landscape

Business of the English Premier League 2021-22 - Property Profile, Sponsorship and Media Landscape

  • September 2021
  • 72 pages
  • ID: 6153516
  • Format: PDF
  • GlobalData

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Business of the English Premier League 2021-22 - Property Profile, Sponsorship and Media Landscape

Summary
Since the Premier League’s inception in 1992, the league has sustained an unprecedented rate of commercial growth to become the world’s richest soccer competition. Broadcast in 212 territories to an estimated potential audience of 4.7 billion fans, the English Premier League is widely regarded as the world’s premier domestic soccer competition. However, the past 18 months has seen the league endure its most challenging period yet, facing threats such as the pandemic, the European Super League breakway coup and Project Big Picture. Despite this, the Premier League has entered the 2021/22 season with a renewed sense of optimism. In this report, GlobalData Sport analyses the commercial landscape of the league as it once again attempts to return to record revenue levels.

The Premier League agrees to roll over its existing domestic broadcast rights agreements for the 2022 to 2025 rights cycle, avoiding what was anticipated to be a further depreciation in the value of the league’s domestic media rights.

Premier League clubs are estimated to earn just over $1.5 billion throughout the course of the 2021/22 season.

Over 80 per cent of sponsorship spend on Premier League clubs is directed towards the Big Six.

Key Highlights
- The Premier League has agreed to roll over its existing contracts with domestic broadcasters for the upcoming rights cycle from 2022 to 2025 in what is perceived to be a defensive move from the league in a depreciating sports rights market, whereby premium soccer league’s such as the Bundesliga, Serie A and Ligue 1 have all faced declines in the value of their domestic TV rights.
- Premier League clubs are estimated to earn over $1.5 billion in sponsorship revenue throughout the course of the 2021/22 campaign, signalling a bounce back of the league’s sponsorship market post COVID-19. However, the direction of sponsorship spend on Premier League clubs is highly unequal, with over 80 per cent channelled towards the Big Six, who generate over four times as much value through their commercial partnership deals than the remaining 14 Premier League clubs combined.

Scope
- This report provides an overview of the commercial landscape of the English Premier League.
- The report analyses the English Premier League’s media landscape, considering both the domestic and international broadcast landscape and what the future holds for the league’s media rights.
- The report analyses 499 active club sponsorship deals and the league’s eight commercial partners. It details the trends evident in the league’s sponsorship landscape, highlighting the biggest players and sectors invested in the league.
- The report also analyses the commercial developments for all 20 clubs ahead of the 2021/22 season.

Reasons to Buy
- With industry leading data, readers will gain understanding of the current commercial landscape of the world’s richest domestic soccer competition.
- To gain an understanding of the media rights market for a premium soccer competition, both domestically and internationally.
- To understand what the current and emerging trends are within the Premier League’s sponsorship market, discover the direction of brand spend in the league and what markets sponsorship revenue is coming from.

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