1. Market Research
  2. > Consumer Goods
  3. > Sporting Goods Market Trends
North America E-bike Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

North America E-bike Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

  • September 2021
  • 85 pages
  • ID: 6155713
  • Format: PDF
  • Mordor Intelligence LLP


Table of Contents

Search Inside

The North American e-bike market was valued at USD 0.71 billion in 2020. It is expected to reach a value of USD 1.44 billion by 2026, registering a CAGR of 12.51% during the forecast period.

Due to the COVID-19 pandemic, micro-mobility turned into an essential transportation service. After an initial slump in e-bike sales during lockdowns, the demand for e-bikes is slowly gaining momentum. Hence, the market is anticipated to witness an optimistic growth over the forecast period.

Increasing consumer interest toward using e-bikes as an eco-friendly alternative, coupled with government initiatives, like constructing bicycle-friendly streets, may further enhance the market. Improvement in battery technology and the adoption rate of e-bikes in the cargo transportation and logistic sector may also offer new opportunities for the players in the market.

However, the high cost of e-bikes and lack of proper infrastructure in developing countries may restrain the market growth during the forecast period. The United States is expected to dominate the market. The country witnessed unprecedented growth in bicycle and e-bike sales despite the pandemic. This growing adoption rate is expected to boost the market demand.

Key Market Trends

The Pedal-assist Segment is Expected to Dominate the Market

The pedal-assisted segment is expected to dominate the market during the forecast period. Pedal-assist is an operating mode on an electric bike, where once it is activated, the motor kicks in while the rider is pedaling. It is designed to help the rider pedal easier and has varied settings, allowing the users an effortless ride at the desired speed.

The major players in the market are adopting various growth strategies, such as partnerships and collaborations, to capture most of the market share. Moreover, product launches are expected to make the regional market more competitive in the pedal-assisted segment. For instance,

In October 2020, Harley-Davidson unveiled a brand to focus exclusively on the e-bicycle market. Named as Serial 1 Cycle Co., the brand’s products will be pedal-assist electric bicycles. The e-bicycles are expected to be available via direct-to-consumer sales online and at select Harley-Davidson dealers.
In July 2020, Yamaha Bicycles introduced two new offerings under the all-mountain e-bike segment, i.e., YDX-MORO and YDX-MORO Pro Boast PW-X2 drive units. It also launched a new proprietary Quad Sensor System in Automatic, MTB, and Walk Assist modes.

With various bike-sharing platforms in the region adding new pedal-assisted e-bikes to their fleet, the pedal-assist segment may witness healthy growth during the forecast period. For instance,

In February 2021, Revel announced its plans of expanding its product line-up to include monthly e-bike subscriptions for residents of New York City. The pedal-assist bikes, manufactured by WING Bikes, come equipped with a 36-volt battery that can travel 45 miles on a single charge and reach speeds of up to 20 miles per hour.

The United States is Anticipated to Play a Significant Role in the Market

The US e-bike market is expected to hold a significant share in the market during the forecast period. Some of the major factors driving the market’s growth are a growing focus on travel and recreational activities and lesser traffic congestion. Rising e-bike sales despite the pandemic and increasing interest among the youth toward trekking and adventurous activities are likely to propel the growth of the market during the forecast period

Moreover, the major cities in the United States are adding bike lanes to support the rapid adoption of e-bikes. For instance,

In December 2020, Mayor Bill de Blasio announced that the New York City Department of Transportation (DOT) constructed a record 28.6 lane miles of new protected bike lanes across all five boroughs.

To further explore the untapped market potential, companies are launching e-bikes to commercialize the e-bikes segment and increase their share and revenue in the market. For instance,

In March 2021, Kent announced its first electric bicycle, designed especially for children. The Kent Torpedo is a pedal-assist e-bike. The motor has a 24V 5.2Ah battery with a capacity of 125 Wh. In low power mode, the battery is sufficient for a range of 15 miles (25 km).

Thus, based on the factors mentioned above, the United States is expected to witness significant growth and contribute toward the development of the North American e-bike market.

Competitive Landscape

The North American e-bike market is highly fragmented, with the major players holding a low market share. Some of the key players in the market are adopting various growth strategies, such as diversifying their product portfolios through innovations and new launches, to retain their spots as market leaders. For instance,

In January 2021, Ford, Trek, and Bosch partnered to develop a Bicycle-To-Vehicle (B2V) Communication safety software that may allow forms of micro-mobility to communicate with nearby vehicles so that drivers in big cities and congested areas are more aware of riders out of their line of sight. It could also trigger visible alerts on bicycles when cars get too close.
In October 2020, Gazelle announced new electric bicycles with the first belt drives in the United States, adding two new models to its Ultimate line for the North American market, namely, the Gazelle Ultimate C8 and Ultimate C380.

Some of the major players in the market include Trek Bicycles corporation, Giant Manufacturing Co. Ltd, Cannondale Bicycle Corporation, and Accell Group.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Folding Bikes Market Research Report by Product Type, by Frame Material, by Application, by Region - Global Forecast to 2026 - Cumulative Impact of COVID-19

  • $ 4949
  • October 2021
  • 198 pages

Folding Bikes Market Research Report by Product Type (Magnet Folding, Mid-fold, and Suspension System), by Frame Material (Aluminum, Carbon Fiber, and Steel), by Application, by Region (Americas, Asia-Pacific, ...

  • World
  • Bicycle
  • Industry analysis


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on