1. Market Research
  2. > Food
  3. > Processed Food Market Trends
Global Fruit Puree Market By Product, By Application, By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

Global Fruit Puree Market By Product, By Application, By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

  • August 2021
  • 148 pages
  • ID: 6155852
  • Format: PDF
  • KBV Research


Table of Contents

The Global Fruit Puree Market size is expected to reach $7.3 billion by 2027, rising at a market growth of 9.9% CAGR during the forecast period. Fruit puree is made by grounding, squashing, blending, or sieving fruits that offers flavor & color to food & beverages. A fruit puree refers to a semi liquid and smooth refined product. When fruits are pureed, it possesses all the components, like juice and fibrous matter, which are naturally present in the fruit. Generally, fruit seeds get removed at the processing level, whereas purees are also offered in seeded variants. To extend the shelf life of fruit purees, they are pasteurized to minimize microbiological loading. The growing demand for healthy & convenient food items is estimated to propel the growth of the global fruit puree market.

The global fruit puree market is estimated to grow due to the increasing demand for food products that have a long-lasting shelf life, along with the rising demand for seasonal items over the year. It is also used as a base for bakery fillings in tarts, sweet pies, Danish pastries, and many more bakery food items. Mousses and cheesecakes are also prepared from fruit puree. It is incorporated with drinks and juices to make a unique blend and also added in syrups and jams to give a specific flavor. Fruit puree offers advantages like nutritional properties and flavor extension, thereby propelling the product demand over the regions due to which manufactures are inclining towards fruit puree as a multifunctional component.

COVID-19 Impact

The outbreak of the COVID-19 pandemic has created disruptions in the lives of people around the world, with the constant surge in the number of cases. COVID-19 has affected various industries in different ways. Food industry is among the extremely affected industries due to the global pandemic that caters to the vital requirements of the buyers. Consumers are getting more cautious about their health status due to the rising anxiety emerging from the COVID-19 pandemic. Due to the prevailing scenario, there is an extensive rise in the demand for health-giving ingredients.

Fresh fruit is used to make a natural and healthy processed fruit puree and it is utilized in several food items as the core ingredient. Fruit puree generally contains fruit’s color, sugar, and acid; therefore, it is utilized as a core ingredient in the food processing industry. Due to this, it is also used in different sectors like confectionery, jams, bakery, and baby food. To win the battle against the COVID-19, it is imperative for people to increase their immunity as well as take care of hygiene and follow all health advisories formulated by the regulatory bodies. Severe guidelines were developed by WHO (World Health Organization) regarding COVID-19, which advises people across the world to consume immunity-boosters. Therefore, the demand of immunity-boosting products such as fruit purees and fruits has increased in the food industry like confectionery, beverages, bakery, dairy & frozen desserts, and baby food.

Market Growth Factors:

Rise in demand for fruit puree due to increasing health awareness

Wellness & health is anticipated to be the key factors which will surge the demand of the food and beverage industry in the forthcoming years. To meet the rising attributes of wellness & health, sustainability, and ethics, consumers are purchasing more and more food & beverage products. Due to the rising health awareness among the consumers, they prefer to eat healthy food.

Rising sugar-free and clean label movements would augment the product demand

There is a wide demand for clean label and sugar-free fruit items and ingredients by the consumer. Human health is being affected by increasing pollution, urbanization, and hectic lifestyles. Therefore, there is a growth in the demand for nutritional and healthy items to maintain wellness and health. Whereas, the growth of sugar-free and clean label items is boosting as there is an increase in the number of fitness freaks.

Market Restraining Factor:

High added-sugar and preservatives

Most fruit purees contain added sugar, which is very harmful to people as it can lead to various chronic diseases like diabetes. In addition, preservatives are added to such kinds of food items to increase their shelf life, but several studies stated that these preservatives are very harmful for human consumption. People are getting more aware of the harmful effects of consuming fructose, which is a concentrated sugar content.

Product Outlook

Based on Product, the market is segmented into Tropical & Exotic, Citrus, Berries and Other Products. The tropical and exotic segment held the largest share in 2020. Some of the popular fruits of this segment are papaya, guava, mango, banana, and pineapple. Additionally, the most consumed tropical fruit across the world is Banana that is mainly consumed as fresh or as squashed for infant food, confectionery, bakery, and functional beverages. Likewise, products such as ice cream, nectar, juice, and baby food industries majorly use Mango.

Application Outlook

Based on Application, the market is segmented into Beverages, Bakery & Snacks, Baby Food and Other Applications. It is estimated that the baby food application segment will be the fastest-growing segment during over the forecast years. Factors such as the growing population of health-conscious and working parents are responsible for the massive demand for infant products and subsequently fruit puree. In the last couple of years, parents have been choosing low-calorie and natural complementary products for their infants. This factor will create new growth avenues for the fruit puree market in the baby food industry during the forecast period.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2020, the Asia Pacific emerged as the leading region in the global fruit puree market. Factors including huge consumer base of the region and high availability of raw materials such as bananas, tomatoes, and mangoes are responsible for the growth of the regional market. Moreover, this region would be the fastest-growing region during the forecast period. The main factors surging the growth of the regional market are the booming foodservice sector and the rising buying power of the consumers.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Danone S.A., Doehler Group SE, Ingredion, Incorporated (Kerr Concentrates), Nestle S.A., Dennick FruitSource, LLC, China Kunyu Industrial Co., Limited, Grunewald Fruchtsaft GmbH, Tree Top, Uren Food Group Limited, and Milne Fruit Products, Inc.

Strategies deployed in Fruit Puree Market

Sep-2020: Milne Fruit Products took over the assets of Valley Processing, a fruit ingredient processor. This acquisition brought a lot of synergy to Milne’s existing product line and some new items that the company didn’t offer.

Jan-2020: Danone introduced Brand-new Range aiming at simplicity. This new range utilizes ingredients, which consumers would identify: live cultures, just milk, and a fruit layer, all with no added sugar.

Nov-2019: Danone unveiled Mellin fruit purees in pouches. This product is aimed for kids to enjoy their nutritious & simple snacks with Lightning McQueen, Cinderella, and more characters from Disney Princesses & Disney Pixar Cars.

Apr-2019: Dohler took over the majority stake in Spain’s Zucasa. This acquisition aimed to expand the company’s presence in Europe’s largest fruit production areas. Through this acquisition, customers would get benefit from a wider offering in the stone fruits segment and also in apples and pears. In addition, the integrated businesses would also provide improved efficiency in a global market related to customized all-in-one solutions.

Feb-2019: Danone launched its first flavored yogurt, which is made with 100 % natural source ingredients and no added sugar or artificial sweeteners. It is available in six flavors including Cherry, Blueberry, Peach Mango, Plain, Raspberry, and Vanilla under the new Danone-brand yogurt satisfies.

Oct-2018: The Dohler Group acquired a majority stake in Nutrafood. This acquisition aimed to place the company in the leading position in the plant-based nutrition segment. Nutrafood’s portfolio complemented Dohler’s portfolio in the area of plant-based food & beverages, where the company offered solutions in segments that range from smoothies to spoonable.

Oct-2018: The Dohler Group entered into an agreement to acquire Concentra Europe BV. This acquisition would benefit customers from a comprehensive offering and enhanced efficiency of the integrated businesses.

Scope of the Study

Market Segments covered in the Report:

By Product

• Tropical & Exotic

• Citrus

• Berries and

• Other Products

By Application

• Beverages

• Bakery & Snacks

• Baby Food and

• Other Applications

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Australia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Danone S.A.

• Doehler Group SE

• Ingredion, Incorporated (Kerr Concentrates)

• Nestle S.A.

• Dennick FruitSource, LLC

• China Kunyu Industrial Co., Limited

• Grunewald Fruchtsaft GmbH

• Tree Top

• Uren Food Group Limited

• Milne Fruit Products, Inc.

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

• Subscription based model available

• Guaranteed best price

• Assured post sales research support with 10% customization free

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Konjac Market Review 2021 and Strategic Plan for 2022 - Insights, Trends, Competition, Growth Opportunities, Market Size, Market Share Data and Analysis Outlook to 2028

  • $ 4150
  • November 2021
  • 135 pages

Konjac Market Review 2021 and Strategic Plan for 2022 - Insights, Trends, Competition, Growth Opportunities, Market Size, Market Share Data and Analysis Outlook to 2028 Konjac Market Market Overview Konjac ...

  • World
  • Jam
  • Industry analysis


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on