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Global Gluten-Free Baking Mixes Market By Product, By Distribution Channel, By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

Global Gluten-Free Baking Mixes Market By Product, By Distribution Channel, By Regional Outlook, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

  • August 2021
  • 184 pages
  • ID: 6155853
  • Format: PDF
  • KBV Research


Table of Contents

The Global Gluten-free Baking Mixes Market size is expected to reach $623.9 Million by 2027, rising at a market growth of 7.2% CAGR during the forecast period. The pre-mixed combination of gluten-free ingredients for cooking baked goods is known as gluten free baking mix. These mixes are made for the preparation of various food items like cakes, bread, muffins, brownies, cookies, pizzas, biscuits, and others. In addition, these gluten-free baking mixes mostly comprise corn-based ingredients, nut flour, powdered dairy milk, and others, which help in fulfilling the nutritional and biological requirements of people.

Nowadays, consumers are more inclining towards healthy food items than food products containing preservatives, artificial sweeteners, and artificial ingredients. Due to this, manufacturers have restricted themselves to produce food items, which do not have any sort of artificial ingredients and preservatives. So, they are manufacturing organic & gluten-free baking mixes, which are gaining more popularity. The gluten-free baking mixes are healthy substitutes for traditional baking mixes. Additionally, Gluten-free baking mixes help in preventing any health issues such as diarrhea or bloating as they do not become fermented by the intestinal bacteria.

Covid-19 Impact

The outbreak of the global COVID-19 pandemic has impacted several markets and domains of society. The imposed lockdown to curb the spread of the virus has motivated people to spend more time polishing their skills and developing new skills, in which cooking was among the prominent activities, which has further created more demand for gluten-free baking mixes across the globe.

There are many people who started cooking various bakery items at home like cakes, pizzas, and more, for which they need mixes. People have started enjoying baking their favorite food items like muffins, cakes, and cookies, which increased the demand for mixes during the lockdown period. In addition, the growing demand for healthy food items among the population coupled with the increasing popularity of cooking or baking activities have fueled the demand for gluten-free baking mixes around the world.

Market Growth Factors:

The increasing awareness among the population regarding the healthy lifestyle

There is an increasing awareness among the population about the importance of maintaining a healthy lifestyle, which is bolstering the growth of the gluten-free baking mixes market. Due to the pandemic, people started realizing the significance of a healthy lifestyle that further motivated consumers to adopt healthy food habits to boost their immune systems.

Growing prevalence of celiac disease and other food allergies

The increasing cases of celiac disease or gluten intolerance in various nations across the world are supporting the growth of the gluten-free baking mixes market during the forecast period. Gluten intolerance is an autoimmune disorder, in which the small intestine lining gets damaged and resists the absorption of various nutrients present in consumed food items.

Market Restraining Factor:

Difficulties faced by the manufacturers in the formulation of gluten-free baking mixes

The shifting trend of the consumer’s dietary lifestyle to these gluten-free food products is gaining traction among the population. It becomes difficult for people to adapt to such food trends as gluten-free products are different in their flavor, texture, taste, and others. The production of gluten-free food products requires high-quality research to collect various ingredients that can act as a substitute for other ingredients.

Product Outlook

Based on Product, the market is segmented into Cookies, Cakes & Pastries, Bread, Pizza and Others. On the basis of product, the cookies product segment dominated the market with the highest revenue share in 2020. This segment would showcase the same trend during the forecast period. It is due to the increasing popularity of cookies among children, toddlers, and millennials as a snack option is the key aspect spurring the growth of the segment. Moreover, cookies are one of the popular options for gifting during any kind of celebrations and festivals like Christmas and New Year, which is supporting the growth of the segment.

Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Grocery Stores, Health Food Store, Mass Merchandiser, Club Stores, Drug Stores and Others. Third-party sellers provide a broad range of products, which are manufactured by key companies as well as local producers. These third-party sellers are more successful as they set up a robust supply chain, which expands beyond geographical borders. Therefore, whenever the customers demand to get products from global brands, which may not be available in a specific region, then third-party suppliers are the perfect option to get those products.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Region-wise, North America emerged as the leading region of gluten-free baking products with the largest revenue share in 2020 and would exhibit this trend during the forecast period. The U.S. acquired the largest revenue share in the North America region due to the growing consumer willingness to try out some new variants of food like vegan, gluten-free, and sugar-free. The rising cases of celiac disease in the U.S. region and increasing awareness about the possible side effects of gluten among people are also projected to augment the growth of the regional market during the forecast period.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include General Mills, Inc., Conagra Brands, Inc., Williams-Sonoma, Inc., Kinnikinnick Foods, Inc., Continental Mills, Inc., Partake Foods, Chebe, Naturpro, SalDoce Fine Foods, and King Arthur Baking Company.

Strategies Deployed in Gluten-free Baking Mixes Market

Apr-2021: Williams Sonoma collaborated with Wilson, an American sports equipment manufacturer. Under this collaboration, Wilson introduced its first product line with Williams Sonoma, which is available online and in-store. This launch features premium mixes, which take make home baking easy without sacrificing ingredients, taste, and fun. In addition, this product line involves Espresso Chocolate Sheet Cake with Peanut Butter Frosting, Vanilla Sheet Cake with Praline Glaze, Carrot Cake Pancakes, and many more.

Jul-2020: Continental Mills released Energizing Oat Bites Mix that expanded its Krusteaz brand. This new mix comes in two varieties: chocolate chip oat and cinnamon oat. In addition, these mixes are made from using 8 grams of plant-based protein per serving and also feature whole grain oats, flaxseed, and chia.

Apr-2020: Continental Mills acquired a 175,000 square foot facility from Hodgson Mill. Through this acquisition, Continental Mills would boost its capacity for further growth. This acquired facility is situated in Effingham, Illinois, which is adjacent to its prevailing manufacturing facility in Effingham.

Mar-2020: King Arthur Flour unveiled six innovative new products. These products include new Keto Wheat Flour Blend, Baking Sugar Alternative, Organic Rye Flour, 00 Pizza Flour, and two new Gluten-Free Single Serve Dessert Cup flavors were made to deliver bakers with high-quality products for their baking requirements despite their dietary preferences.

Nov-2019: King Arthur Flour launched two new products: Gluten-Free Single Serve Dessert Cups and Paleo Baking Flour. These products provide consumers with a more portable, simple way to enjoy gluten-free baked goods with Gluten-Free Single Serve Dessert Cups.

Jul-2019: General Mills launched a line of new products. The products include in this launch are Peanut Butter Chex, Nature Valley Wafer Bars, Pillsbury Sweet Biscuits, Annie’s One-Pot Pasta, and many more.

Apr-2019: Krusteaz, a subsidiary of Continental Mills introduced two gluten-free cake mixes and a mix for pancakes & chocolate chip cookies. These products expanded the company’s portfolio to satiate customers clamoring for allergen-friendly products.

Oct-2018: Conagra Brands completed the acquisition of Pinnacle Foods, a packaged foods company. This acquisition aimed to add iconic brands to Conagra Brands’ portfolio, which includes Duncan Hines, Birds Eye, Earth Balance, and Vlasic, and also emerging brands like Glutino, Gardein, Wish-Bone, Udi’s, and EVOL, among others. In addition, with this acquisition, Conagra Brands would facilitate an effective combination and the continued transformation of the company.

Jul-2019: General Mills launched a line of new products. The products include in this launch are Peanut Butter Chex, Nature Valley Wafer Bars, Pillsbury Sweet Biscuits, Annie’s One-Pot Pasta, and many more.

Scope of the Study

Market Segments covered in the Report:

By Product

• Cookies

• Cakes & Pastries

• Bread

• Pizza

• Others

By Distribution Channel

• Grocery Stores

• Health Food Store

• Mass Merchandiser

• Club Stores

• Drug Stores

• Others

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• General Mills, Inc.

• Conagra Brands, Inc.

• Williams-Sonoma, Inc.

• Kinnikinnick Foods, Inc.

• Continental Mills, Inc.

• Partake Foods

• Chebe

• Naturpro

• SalDoce Fine Foods

• King Arthur Baking Company

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