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Sports and Energy Drinks in Pakistan

  • April 2014
  • 22 pages
  • Euromonitor International
Report ID: 616898

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At the end of 2012, Sting, PepsiCo’s energy drinks brand, launched a campaign called the Jhatzzzka (means “jerk” or “jolt”) Dance Move. This campaign was backed by television and radio advertising, billboards, outdoor advertising and social media marketing. The campaign was targeted towards the youth of Pakistan and is asking them to show the popular youth icons Meesha Shafi and VJ Ali Safina their own Jhatzzzka Dance Move and be part of the Sting Dance video of 2013. Red Bull introduced the...

Euromonitor International's Sports and Energy Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

Energy Drink
Soft Drink

ref:plp2014

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