Summary
The North America Video Content Management System Market would witness market growth of 11.2% CAGR during the forecast period (2021-2027).
Video content is becoming a highly important tool in marketing, promotion, entertainment, and education; a video content management system offers a specially designed storage and workflow hub for these files. These systems are mainly deployed in creative divisions of companies to monitor the status of every video, allocated tasks associated with specific videos, and post or stream completed videos in suitable channels.
By adopting a video content management system, enterprises can better centralize, manage, and provide video safely online. Factors such as the surge in the development for online video content, increase in the number of internet users globally, acceptance of cloud-based services by companies, and growing demand for video recording tools are likely to impact the growth of the video content management market positively.
The rising number of internet users is leading to the higher popularity of OTT media services that would accelerate the demand for new video content, and hence, fuelling the demand for video production services. In addition, growing internet penetration and the high adoption of the latest technologies is among the key factors bolstering the growth of the regional market. The introduction of 5G technology is estimated to propel the demand for video content management solutions over the forecast period.
The US is one of the most badly hit nations due to the outbreak of the COVID-19 pandemic and thus, the region witnessed a prolonged lockdown period, which compelled companies to shift their workflow on work from home model. Due to this shift, the demand for these solutions has increased in this region, which is anticipated to support the overall growth of the video content management market in the coming years.
The US market dominated the North America Video Content Management System Services Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $574.3 million by 2027. The Canada market is experiencing a CAGR of 15.9% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 14.9% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Enterprise Communication, Virtual Events, Education & Learning, Marketing & Client Engagement, Recruitment & Training and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Education, Telecom & IT, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Vimeo.com, Inc. (IAC Group), Microsoft Corporation, BrightCove, Inc., Panopto Inc., Kaltura Inc., Buildscale, Inc. (Vidyard), Citrix Systems, Inc., Haivision Systems Inc., and Kollective Technology, Inc. (MK Capital).
Scope of the Study
Market Segments covered in the Report:
By Component
• Platform (Without Services)
• Services
By Application
• Enterprise Communication
• Virtual Events
• Education & Learning
• Marketing & Client Engagement
• Recruitment & Training
• Others
By Deployment Type
• On-premise
• Cloud
By End User
• BFSI
• Retail & eCommerce
• Media & Entertainment
• Healthcare
• Education
• Telecom & IT
• Others
By Country
• US
• Canada
• Mexico
• Rest of North America
Companies Profiled
• IBM Corporation
• Vimeo.com, Inc. (IAC Group)
• Microsoft Corporation
• BrightCove, Inc.
• Panopto Inc.
• Kaltura Inc.
• Buildscale, Inc. (Vidyard)
• Citrix Systems, Inc.
• Haivision Systems Inc.
• Kollective Technology, Inc. (MK Capital)
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