1. Market Research
  2. > Travel and Tourism
  3. > Tourism Market Trends
India Event and Exhibition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India Event and Exhibition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • December 2021
  • 163 pages
  • ID: 6184979
  • Format: PDF
  • Mordor Intelligence LLP

Summary

Table of Contents

Search Inside

The India event & exhibition market (hereafter referred to as the market studied) was valued at USD 3,326.04 Million in 2020, and it is expected to reach USD 6,740.63 Million by 2026, registering a CAGR of 12.91% during the forecast period of 2021-2026.

Key Highlights
Exhibition and events are some of the key enablers and catalysts of the economy; with India being one of the fastest-growing economies, the government initiatives to help attract enterprises in different industries are expected to increase further the need for events and exhibitions in the country. For instance, according to Make in India, among the chosen 190 countries, India ranked at 63rd position in ease of doing business rank 2020, which was at 142 out of 190 in 2014, a significant improvement of 79 positions.?
The country is offering an unparalleled opportunity for enterprises to invest and expand in the country. The country has a huge consumer market. According to the India Brand Equity Foundation and Retailers Association of India, the retail market size across India is expected to reach USD 1,750 billion by 2026. ?
The consumption and demand are increasing at a rapid pace in the country; for instance, according to IBEF, in May 2021, the country’s consumer durables output increased by 98.2%, which is significantly higher compared to a 70.3% decline during the same period in the previous year. Such developments are expected to positively impact the industry-wide push to increase communication via different trade shows and events. ?
According to EEPC India, over the last decade, the country’s exhibition industry has grown at the rate of 8-10% annually, consisting of 178 organizers who host 553 events annually and play an important role in supplying solutions to India’s industrial, technological and consumer markets. ?
The Indian government considers the industry a vital part of economic growth and has made investments in developing the iconic exhibition and convention centers and supporting the development of convention centers in terms of policymaking. For instance, in May 2021, the Finance Ministry granted ’Infrastructure’ status for exhibition and convention centers, a move that is expected to ease bank financing for such projects.
The novel Coronavirus had a severe negative impact on various industries across the country, and the event and exhibition industry was no stranger to this trend; with the announcement of the lockdown, the sphere of outdoor entertainment came to an absolute standstill. According to the Indian Exhibitions Industry Association (IEIA), India’s exhibition sector lost an estimated INR 3,570 crore.

Key Market Trends

Growing Adoption of Geo-cloning for Exhibition Organizers is Expected to Drive the Market

The Geo-cloning concept is not something new, but it has been tried and tested for decades now. It is gaining traction in recent times due to the increase in connectivity and globalization. The Indian market is not new to the concept as various international events and exhibitions have been expanded to cover India as well in recent times. Geo-cloning is taking an event that works in one city or country and including it in another.
For instance, Fastener Fair USA, which is from the United States, was replicated in India and took place in Bombay Exhibition Center (NESCO), Mumbai. In 2019, the event had 5,192 visitors, 199 exhibitors, and 58% of the visitors were company owners or directors. Such successful geo-cloning events are taking the country’s industry by storm with the growing economic and active government policies.
Geo-cloning has also become a go-to strategy for various major exhibition organizers looking to expand globally. It involves less of the risk of a brand-new launch and an existing brand reputation to use as a launchpad. Statement of intent geo-cloning has proven to be a valuable tactic.
With the growing construction, industrial manufacturing, textiles & apparel, and consumer durables market in India, various international events and exhibitions are keen on entering the country to offer their products and services, and such exhibitions are the means of networking and expansion opportunities to tie up with local vendors and distributors.
In addition to this, the technological advancements in various industries, which different Indian industries lack as they still use conventional processes, is offering a prime opportunity for international vendors, as such events offer significant opportunity to attend and gain knowledge and adopt advanced solutions as part of their operations.
Further, the government support to Indian event organizers involved in geo-cloning and large international conventions in the country are positively impacting the growth. This involves guaranteed footfall from customers owing to the brand reputation and involvement of international solutions and service providers.

The Consumer Goods and Retail Segment is Expected to Hold a Major Market Share

Horizontal marketplaces are consumer exhibits. They usually feature a variety of products from a variety of industries that are on show for the general public. Consumer exhibitions are an excellent method to bring together like-minded merchants and customers in one place for an extended length of time. Many visitors like to remain and visit as many vendors as possible.
Therefore, they are generally considered day-long events. Consumer exhibitions provide businesses with a once-in-a-lifetime opportunity to contact directly with buyers who already fall into their target demographics. This sales strategy frequently yields a greater conversion rate than traditional sales methods. India as a country realizes the value and reach of such exhibitions and events and, therefore, has prominent fairs, events, and exhibitions held annually.
Since the outbreak of the epidemic, Tradeindia, India’s premier B2B online marketplace, has successfully hosted a number of virtual expos for various industries. In the month of October 2021, it hosted a Grand Consumer Goods Expo. The country’s faltering export business and consumer goods industry will get a new lease on life due to the high-profile digital trade show.
Agriculture, Apparel & Fashion, Automobiles, Chemicals, Consumer Electronics, Electronics & Electrical Supplies, Food & Beverages, Furniture & Handicrafts, and other Industrial Segments all have intriguing prospects at Consumer Goods Expo 2021. The three-day event took place from 27 October to 29 October 2021. (10 AM to 9 PM). Professionals connected digitally to learn about the most recent industry changes as well as opportunities in all major industries.
IITF or INDIA INTERNATIONAL TRADE FAIR 2021 is organized by India Trade Promotion Organization (ITPO). India International Trade Fair. IITF displays a wide range of products and services, including automobiles, textiles, garments, household and kitchen appliances, food, beverages, pharmaceuticals, chemicals, cosmetics, body care, and health care products, toys, etc. The fair was held on 17 November 2021 in Pragati Maidan, New Delhi.

Competitive Landscape

The India Event and Exhibition market is riddled with various small and large scale vendors operating in a highly fragmented market, with unorganized event and organization sector in the country being of the same size as of the organized market studied as part of this report, the competitive rivalry among the organizers is moderately high. With the growing economic condition of the country and consumer markets, the need for globalization is pushing the demand for a significant number of both B2B and B2C events/exhibitions in the country.

October 2021 - Percept Live announced the 15th edition of the Sunburn Festival, which will comprise a three-day showcase of live music and entertainment on December 28-30, 2021, at Vagator, Goa. The event will feature over 60 International and local artists across three stages.
August 2021 - Percept Live announced the launch of “Freshers Fest,” an exclusively curated back-to-college freshers festival with an aim to welcome students to the new academic year. Over 150,000 fans from 150 colleges across 40 cities were expected to attend the launch event.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

ref:plp2021

Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on