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India Event and Exhibition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India Event and Exhibition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • December 2021
  • 163 pages
  • ID: 6184979
  • Format: PDF
  • Mordor Intelligence LLP


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The India event & exhibition market (hereafter referred to as the market studied) was valued at USD 3,326.04 Million in 2020, and it is expected to reach USD 6,740.63 Million by 2026, registering a CAGR of 12.91% during the forecast period of 2021-2026.

Key Highlights
Exhibition and events are some of the key enablers and catalysts of the economy; with India being one of the fastest-growing economies, the government initiatives to help attract enterprises in different industries are expected to increase further the need for events and exhibitions in the country. For instance, according to Make in India, among the chosen 190 countries, India ranked at 63rd position in ease of doing business rank 2020, which was at 142 out of 190 in 2014, a significant improvement of 79 positions.?
The country is offering an unparalleled opportunity for enterprises to invest and expand in the country. The country has a huge consumer market. According to the India Brand Equity Foundation and Retailers Association of India, the retail market size across India is expected to reach USD 1,750 billion by 2026. ?
The consumption and demand are increasing at a rapid pace in the country; for instance, according to IBEF, in May 2021, the country’s consumer durables output increased by 98.2%, which is significantly higher compared to a 70.3% decline during the same period in the previous year. Such developments are expected to positively impact the industry-wide push to increase communication via different trade shows and events. ?
According to EEPC India, over the last decade, the country’s exhibition industry has grown at the rate of 8-10% annually, consisting of 178 organizers who host 553 events annually and play an important role in supplying solutions to India’s industrial, technological and consumer markets. ?
The Indian government considers the industry a vital part of economic growth and has made investments in developing the iconic exhibition and convention centers and supporting the development of convention centers in terms of policymaking. For instance, in May 2021, the Finance Ministry granted ’Infrastructure’ status for exhibition and convention centers, a move that is expected to ease bank financing for such projects.
The novel Coronavirus had a severe negative impact on various industries across the country, and the event and exhibition industry was no stranger to this trend; with the announcement of the lockdown, the sphere of outdoor entertainment came to an absolute standstill. According to the Indian Exhibitions Industry Association (IEIA), India’s exhibition sector lost an estimated INR 3,570 crore.

Key Market Trends

Growing Adoption of Geo-cloning for Exhibition Organizers is Expected to Drive the Market

The Geo-cloning concept is not something new, but it has been tried and tested for decades now. It is gaining traction in recent times due to the increase in connectivity and globalization. The Indian market is not new to the concept as various international events and exhibitions have been expanded to cover India as well in recent times. Geo-cloning is taking an event that works in one city or country and including it in another.
For instance, Fastener Fair USA, which is from the United States, was replicated in India and took place in Bombay Exhibition Center (NESCO), Mumbai. In 2019, the event had 5,192 visitors, 199 exhibitors, and 58% of the visitors were company owners or directors. Such successful geo-cloning events are taking the country’s industry by storm with the growing economic and active government policies.
Geo-cloning has also become a go-to strategy for various major exhibition organizers looking to expand globally. It involves less of the risk of a brand-new launch and an existing brand reputation to use as a launchpad. Statement of intent geo-cloning has proven to be a valuable tactic.
With the growing construction, industrial manufacturing, textiles & apparel, and consumer durables market in India, various international events and exhibitions are keen on entering the country to offer their products and services, and such exhibitions are the means of networking and expansion opportunities to tie up with local vendors and distributors.
In addition to this, the technological advancements in various industries, which different Indian industries lack as they still use conventional processes, is offering a prime opportunity for international vendors, as such events offer significant opportunity to attend and gain knowledge and adopt advanced solutions as part of their operations.
Further, the government support to Indian event organizers involved in geo-cloning and large international conventions in the country are positively impacting the growth. This involves guaranteed footfall from customers owing to the brand reputation and involvement of international solutions and service providers.

The Consumer Goods and Retail Segment is Expected to Hold a Major Market Share

Horizontal marketplaces are consumer exhibits. They usually feature a variety of products from a variety of industries that are on show for the general public. Consumer exhibitions are an excellent method to bring together like-minded merchants and customers in one place for an extended length of time. Many visitors like to remain and visit as many vendors as possible.
Therefore, they are generally considered day-long events. Consumer exhibitions provide businesses with a once-in-a-lifetime opportunity to contact directly with buyers who already fall into their target demographics. This sales strategy frequently yields a greater conversion rate than traditional sales methods. India as a country realizes the value and reach of such exhibitions and events and, therefore, has prominent fairs, events, and exhibitions held annually.
Since the outbreak of the epidemic, Tradeindia, India’s premier B2B online marketplace, has successfully hosted a number of virtual expos for various industries. In the month of October 2021, it hosted a Grand Consumer Goods Expo. The country’s faltering export business and consumer goods industry will get a new lease on life due to the high-profile digital trade show.
Agriculture, Apparel & Fashion, Automobiles, Chemicals, Consumer Electronics, Electronics & Electrical Supplies, Food & Beverages, Furniture & Handicrafts, and other Industrial Segments all have intriguing prospects at Consumer Goods Expo 2021. The three-day event took place from 27 October to 29 October 2021. (10 AM to 9 PM). Professionals connected digitally to learn about the most recent industry changes as well as opportunities in all major industries.
IITF or INDIA INTERNATIONAL TRADE FAIR 2021 is organized by India Trade Promotion Organization (ITPO). India International Trade Fair. IITF displays a wide range of products and services, including automobiles, textiles, garments, household and kitchen appliances, food, beverages, pharmaceuticals, chemicals, cosmetics, body care, and health care products, toys, etc. The fair was held on 17 November 2021 in Pragati Maidan, New Delhi.

Competitive Landscape

The India Event and Exhibition market is riddled with various small and large scale vendors operating in a highly fragmented market, with unorganized event and organization sector in the country being of the same size as of the organized market studied as part of this report, the competitive rivalry among the organizers is moderately high. With the growing economic condition of the country and consumer markets, the need for globalization is pushing the demand for a significant number of both B2B and B2C events/exhibitions in the country.

October 2021 - Percept Live announced the 15th edition of the Sunburn Festival, which will comprise a three-day showcase of live music and entertainment on December 28-30, 2021, at Vagator, Goa. The event will feature over 60 International and local artists across three stages.
August 2021 - Percept Live announced the launch of “Freshers Fest,” an exclusively curated back-to-college freshers festival with an aim to welcome students to the new academic year. Over 150,000 fans from 150 colleges across 40 cities were expected to attend the launch event.

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